Social platforms like Facebook, Instagram and LinkedIn have high user engagement levels, precision targeting capabilities and cost-effective ad options. Let’s make the most of all that.
Social media marketing can be a daunting experience if you’re left to your own devices. To help broaden your online presence and build leads, we’ll determine which channels, ad types and strategies will get the best result for your budget.
As well as leveraging social channels to generate measurable results and outcomes for your brand, we can produce whatever creative masterpiece needed to bring your strategy to life.
Why we’re a great fit
We'll recommend social content, platforms and campaigns that suit your brand, your audience and your budget.
We embrace change
The social media landscape is always changing. We adapt, keep up with the trends and stay ahead of the pack so we can bring you the best possible results.
We focus on data
Our data nerds analyse and optimise the things that matter, ensuring your social efforts turn into tangible outcomes.
There's a reason more businesses trust Redback than any other Newcastle digital agency.
Free social strategy audit
At Redback, we’re obsessed with all things digital. We know Facebook, Instagram, YouTube and LinkedIn like the back of our hands. Before we begin any work, we’ll conduct an audit to work out what’s working and what’s not. We’ll get to know you, your company and your customers to determine the best way to reach your goals and objectives.
To show off our mad skills, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy for free. Yep, you heard that right. Now, enough talk – let’s take a look at your socials!
Our process for
Social Media Marketing Success
1. Audience + Channels
To be successful with social marketing, we need to deeply understand your target audience. We’ll get clear on who these people are so we know where to find them online and in which ways we can market to them effectively.
2. Offer + Ad Strategy
Your target prospects aren’t typically searching to buy your stuff while scrolling through their social media feeds. To capture their interest, we’ll help you create a compelling offer and clever ad strategy that drives results.
3. Copy + Creative
As with any form of advertising, attention-grabbing text and visuals are critical. We’ll craft compelling, powerful messaging and imagery that encourages people to engage with your brand and take action.
4. Execution + Analysis
The doing part. Once we have a solid plan in place, we’ll build creatives, target audiences, manage ad budgets and optimise your campaign for the best ROI possible.
Social Media Marketing FAQS
Social media marketing is one of the most cost-effective digital marketing strategies. Social media marketing is a great way to build brand awareness and reputation. With precise targeting capabilities on many platforms, you can get your message in front of the people you want to target.
We may be biased but we think social media marketing is better than traditional marketing. More and more people are using social media and marketing on these platforms is a cost-effective strategy. It’s also faster to reach your target audience and social media offers higher levels of engagement and interaction.
Social media is a fantastic lead generation tool. Here’s a few tips that can help you generate quality leads:
- Optimise your social media profile with contact information and call to actions.
- Create engaging, clickable content that’s valuable to your audience.
- Run social ads with targeted landing pages.
- Be creative! Create a contest, host an event, offer discounts or access to gated content. Offer the right incentive for your target audience.
There’s no ‘one size fits all’ approach. It depends on what social networks your target audience regularly engage with and your industry. Generally speaking, most businesses find success on Facebook, Instagram, YouTube, Twitter, LinkedIn and Pinterest.
You can advertise on Facebook or Instagram with any budget by setting budget limits at the campaign level or account level. There are many factors that can influence the cost of your ad, including the target demographic, the objective, the competition, when you choose to run the ad, ad placement and the relevancy of the ad.
Generally speaking, Facebook ads cost somewhere between $0.50 – $2.00 per click. On average, Instagram ads cost between $0.70 – $1.00 per click.
Like with all other Google advertising platforms (YouTube is actually owned by Google!), the cost to run a YouTube ad depends on the quality of your video, your targeting and your overall goal. As YouTube advertising costs are calculated per view, you can expect to pay between $0.10 to $0.30 per view.
In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.Josie, Director – Ecommerce brand