Redback Solutions

a powerful custom website

A leader in 4WD performance, Torqit specialises in the design and development of on-road and off-road upgrades. So they needed a website just as powerful. That’s why Redback was enlisted to custom build a new WordPress website that showcases Torqit’s innovative products for various types of vehicle. Once live, we drove traffic to the new site with Google and Facebook ad campaigns for maximum results!

Fuelling growth

Highlights

1200 Ranked keywords

48 % Increase in SEO traffic

56 % Organic search market share

Design features

Sharp visuals

Design features

Custom search fields

Design features

Smooth buying journeys

Design features

Bespoke layouts

Going full-throttle with online ads

As soon as the website was live, we kicked some Google and Facebook Ads into action. Carefully devised to reach, inform and engage the target audience for each product category, these campaigns drove traffic to the new online store and helped to double its revenue!

Enhanced experience

Bringing the content to life through interaction

Through highly bespoke interactive content, we were able to bring Torqit’s product range to life and encourage users to engage with the content on a much deeper level.

4WD for Torqit website

The complex,
simplified

Bespoke search functionality for a smooth and intuitive shopping experience.

We custom designed the shopping journey so that users could find the perfect performance upgrade for their vehicle. With the ability to search by vehicle make, model, series and year, we ensured maximum ease and efficiency to facilitate online purchases.

Beautiful & functional on mobile

An iPhone frame
“We are so happy with our new website! Clean, professional-looking and easy to use, just what we were looking for. Our business has seen real growth thanks to Redback.”
Torqit, Marketing Manager
  • Back of car driving through water for Torqit website
  • Car driving in dust for Torqit website
  • Car driving in sand for Torqit website
  • 4WD for Torqit website
  • 4WD for Torqit website
  • 4WDs driving through field in Torqit video

The final result

Complete with a custom WordPress Ecommerce solution, unique designs and informative content optimised for search, Torqit’s new website has strengthened its position as an industry leader. Add digital advertising campaigns driving the right users to this intuitive shopping experience and it’s no surprise we’ve seen a significant boost in online sales and revenue since launch. Now that’s high-quality performance.

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