There are lots of Google advertising companies in Newcastle, but not many with our track record. If you choose Redback to manage your Google Ads, you get access to senior campaign managers with over a decade of experience managing PPC (Pay Per Click) advertising for clients.
Rely on us to drive maximum results from your Google Ads budget, because experience counts. Our experience, along with our excellent standard of Google Ads management, account performance and client service earned us the Google Premier Partner badge.
Only 3% of Google Partners have reached the status of Premier Partners. And we’re proud to say we’re one of them!
Why we’re a great fit
Modern, practical strategies
We focus on the metrics that matter and we take advantage of new techniques and automations only when it makes sense to do so.
Google Ads is a team game
Effective Google Ads requires a specialist campaign manager, but it's a team game. We've also got the strategists, creatives, web developers and analytics specialists to maximise your results on Google.
We focus on ROI
Our job is pretty clear – deliver maximum return on investment for our clients. We'll break down your Google Ads investment into simple maths so you know you're always getting the best bang for your buck.
Our process for
Paid search success
1. Brief + objectives
We ask you questions about what you want to achieve with search engine marketing. Who are you targeting? What are they looking for? What does a journey of buyer intent really look like? What’s a realistic ROI?
2. Research + planning
Here’s where we discover what keywords, creatives and placements are most likely to help us achieve your objectives. Then we devise clever campaign plans and get all the bits and pieces ready for launch.
3. Launch + learn
Once you approve our campaign plans, we set up and test your analytics and tracking systems. Then we go-live and start learning. The first 2-12 weeks gives us lots of juicy performance data to make future decisions with.
4. Optimise + automate
As we gather data, we’re constantly tweaking ads, bid strategies and keywords to identify the best, most efficient strategy for you. Think more customers, a lower cost-per-conversion and a higher return on ad spend.
Gain with Google Ads
When do PPC ads make sense?
With over 3.5 billion searches on Google per day, getting traffic to your site is rarely the problem. The tricky part is only buying clicks and leads that drive a positive return on ad spend.
It all comes down to stuff like understanding the semantics and buyer intent behind your target search queries, getting your offers right and aligning your campaign activity with profitable products and services. Basically, paid search can be one of your best converting traffic sources if (and that’s a big if) done correctly. Ready to send some conversions your way with PPC advertising? Get in touch with the Google Ads gurus at Redback today.
Google Ads FAQS
Previously known as Google AdWords, Google Ads is an online pay per click advertising platform.
Google Ads operate on an auction system that functions in real-time. You can use it to bid on specific keywords and determine how much you’re willing to pay for clicks on your ad.
When users search for a keyword you’ve bidded on, if your bid is higher than other advertisers, your ad will appear at the top of the search results.
Google Ads is a really customizable ad platform, giving you flexibility to increase or reduce your ad spend in real time. You can also set daily and monthly budgets – so you never pay more than what you’re willing.
It doesn’t matter how many times your ad is displayed, you only pay for the ad when someone clicks on it. The average cost per click for Google Ads is $1-$2 for the Google Search Network and less than $1 for the Google Display network.
The Google Search Network is a group of search-related websites. Advertising on the Google Search Network means that your ad will show up in search results when users type in your targeted keywords. Google Search Network ads are text only. This format is extremely effective because you are targeting people who are actively searching for something. Because you’re specifically targeting active users, search network ads tend to have higher conversion rates.
The Google Display Network is a group of websites, blogs, news sites and YouTube that can display your ads to target audiences. Google Display Network ads are visual, usually in the form of banners at the top or on the side of a webpage. This is great if you’ve already created amazing content for other channels. Advertising on the Google Display Network is ideal for promoting and increasing awareness of your brand.
Down to earth, straight shooting, kick arse team who genuinely know their stuff. We have worked with Dave and the team now for 2 years as effectively an outsourced digital marketing team. Their skill in SEM and SEO has lead to significant traffic growth for our business.National Marketing Manager, , ASX Listed Healthcare Company