Redback Solutions

A new website fit for success

WellFit Personal Training is Newcastle and the Hunter’s leading group of specialist personal training studios. Their service offering is designed for those who want to get healthier and happier without the fad diets or unsustainable exercise routines. Founded in 2011, WellFit has trusted us with their marketing since day one.

In 2019, we developed a modern, upbeat website to communicate their fantastic facilities and empowering approach! From onsite SEO to Google Ads and social media campaigns, our team provides an all-in-one digital marketing service for this awesome team.

A new website fit for success

Key results

51 % organic search market share

37 % increase in conversion rates

27 % increase in new clients

website homepage design for Wellfit Personal Training in Newcastle, NSW

Design features

inviting visuals

Design features

before and afters

Design features

custom content blocks

Design features

video gallery

Punching out record results

In the first few months after we launched their new website, WellFit enjoyed record new client numbers and the growth has continued ever since.

Interactive design

Whipping the site into shape

Our new design needed to convey the energetic nature of personal training, while also ensuring that the overall message was non-threatening, welcoming and fun. With emotive imagery, a vibrant colour scheme, high-quality videos, stylised typography and interactive elements, this site is purpose-built to encourage exploration!

Calling
all ladies

Targeted social media advertising to empower women on their fitness journey.

While WellFit provides personal training for everyone, they cater specifically to women offering prenatal, post-natal and wedding prep programs. With this in mind, we delivered ad campaigns that reinforced the welcoming environment, utilising bright branding and imagery featuring women smashing their goals.

Beautiful on mobile

An iPhone frame
“Our new website is amazing. All of our important numbers are up. Couldn't be happier!”
Drew Duggan, Director – WellFit Personal Training

The Final Result

We delivered a visually dynamic, refreshed web presence, fully geared to serve a diverse target audience. The vibrant design, informative content and seamless navigation builds a positive brand message, setting the tone for the experience to come. We’re proud to have helped WellFit grow to where they are today – assisting so many local people to achieve their health and fitness goals. Oh yeah, and this custom-designed WordPress site also landed us the 2019 NEWi Award for ‘Website of the Year’!

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