It’s no secret that online advertising channels like Facebook, Google and YouTube are awesome places to capture new leads and drive engagement for businesses. Think huge user attention levels, precision targeting and amazing tracking capabilities across all devices.
Our digital strategists, content specialists and campaign managers unleash their expertise to help you put the right creative in front of the right people at the right time.
We’ll then analyse the data and determine how to get an even better return on your ad spend. If you’re looking for a modern, experienced team to manage your digital advertising, we’d love to chat!
Why we’re a great fit
We'll recommend online advertising strategies, channels and tactics that suit your business and your budget.
We focus on data
Creative ideas are great, but we also focus on the metrics that matter, ensuring your digital advertising translates into tangible outcomes.
We embrace change
Digital advertising formats and channels are constantly evolving. We’ll always be adapting and keeping you ahead of the pack.
Our relationship with Google
A Premier Partner agency
Only 3% of Google Partners have reached the status of Premier Partners. And we’re proud to say we’re one of them! The big G has recognised our ongoing success for all our clients, no matter how big or small their advertising budget is.
What are the advantages of hiring a Google Premier Partner, you say? Well, there are dozens of updates to Google Ads every year and as Premier Partners we get early access to them. Our team also has its own Google reps that we can get in touch with easily if there’s ever an issue with your account – because even the experts need a helping hand sometimes.
Of course, we’re not just a Google Ad agency. We have a proven track record across all the major online advertising channels – Facebook, Instagram, Pinterest, Linkedin and more.
Our process for
Digital advertising success
1. Brief + Objectives
We ask you questions about what you want to get out of your advertising. Who is your perfect customer? Where are they? What does a journey of buyer intent look like? What’s a good return on ad spend?
2. Research + Planning
We map out which channels and creative strategies are most likely to help us achieve your objectives. We’ll then build out a campaign plan and get all the bits and pieces ready for launch.
3. Launch + Learn
Once you approve the campaign plan, we set up your measurement systems and agree on clear KPIs. Then it’s time to go-live and start learning. We’ll gather lots of juicy, powerful performance data early on to help guide future decisions.
4. Optimise + Automate
As we gather data, we’ll constantly tweak ads, bid strategies, keywords and creative to find the best return on your ad spend. We keep shooting for the priorities you set us: eg. More customers. Better cost-per-conversion. Higher ROI.
Online Advertising FAQS
It depends! Social media ads, display advertising, PPC campaigns and video campaigns are some of the most lucrative online advertising strategies. But it all depends on your business.
Knowing which strategies are right for your company – and how to use them effectively – is key. Luckily, we can help with that.
Well, that depends on a number of factors. Your chosen advertising strategy, your industry & competition, your audience and objectives all influence the cost of online advertising. For tailored advice, feel free to give us a call!
Online advertising can help you:
- Build brand awareness
- Spread information
- Reach & promote to potential customers
- Use repetition to improve sales and remind interested customers
- Provide multiple buyer journeys
And all at a cost-effective price – you can set budget limits on all online advertising platforms to ensure you’re not spending any more dosh than you’re prepared to hand over. Not to mention the return on ad spend your creatives will generate!
That really depends on your goals. If you want to improve sales, leads or consultations, both Facebook and Google ads can help.
If you want to increase brand awareness or social following, Facebook is the place to advertise on. If you want to sell products directly, Google is probably best. If your budget allows it, using Google Ads and Facebook Ads together can actually be the most effective way to advertise online.
Think about your target audience for a moment. They’re browsing Facebook and come across your ad. They’re interested in what you’re selling but they want to find out a bit more information about your brand, product or service before they buy anything. So, they Google your brand name. If you use your brand name in your Google ad and similar messaging to the Facebook ad, they’ll know exactly where to click.
You can also use the data collected from Google Ads to further define your targeting strategy on Facebook, and visa versa.
We've been with Redback for about 10 years. Very clever people, great customer service, quick response time. They are constantly evolving and updating all the important stuff. Can't recommend them highly enough!!Simon, Director – Healthcare Brand