Redback Solutions
  • Services animated creative / hashtag strategy

Saving our species

Saving Our Species is one of the biggest biodiversity conservation campaigns to be undertaken in Australia. Aiming to protect threatened species in NSW, community engagement and public awareness was a key consideration in the objectives of The Department of Planning, Industry and Environment (DPIE). We delivered a unique digital creative campaign aimed at creating real engagement across social media platforms, through the use of branded social media stickers and GIFs, AR filters and video content.

Protecting Australian wildlife

122 animated GIPHY stickers

12 AR filters for Instagram

97 threatened species supported

4.8 m content views in 1 month

The flagship threatened species conservation program for NSW

Bringing volunteers, scientists, businesses, community groups, and the NSW government together to secure the future of Australia's unique plants & animals

User Generated

AR filters and GIPHY stickers

Creating meaningful engagement couldn't be easier! Branded AR filters and GIPHY stickers are made available on Facebook and Instagram Stories. Users can select your branded assets and create personal content which engages with and spreads your campaign to new audiences.

We love it - Thanks to the Redback dream team!
Alison, NSW Department of Planning, Industry & Environment

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