Redback Solutions

Driving growth

Co-founded by our director Dave in 2015, Camplify has become one of the world’s largest caravan & campervan sharing communities. We’ve played a key role in the brand’s meteoric growth since day one and continue to support their internal marketing team as operations expand internationally.

Highlights

5.3 k Van owners registered

40 k Bookings

31 % Organic search market share

10 m social sticker views

Aerial view of four wheel drive vehicle and caravan parked at The Great Australian Bight on the Edge of the Nullarbor Plain

Marketing the "Airbnb for RVs"

Growing a peer-to-peer marketplace from the ground up requires lots of testing and measuring across a range of destination marketing channels

Motorhome in front of mountains

Fuelling international expansion

Scalable strategies for long term growth

We’re very passionate about growth, so it has been an amazing experience (and an honour) to be part of Camplify’s journey so far.

From international SEO and content marketing, to hyper-targeted digital campaigns, our scalable growth strategies have helped to fuel this online platform’s expansion into new markets like the UK, Spain and New Zealand.

  • Owner handing over caravan to hirers
  • Motorhome in front of mountains

7 million views & counting

Branded social stickers in action

We thought Australia’s largest RV sharing community deserved their socials to be as exciting as the adventures they create for holidaymakers.

Careful to design distinct assets for both hirers and owners, we developed a suite of engaging social assets that bring #vanlife to life onscreen.

Think destination ‘bumper stickers’ for popular camping spots, festive GIFs to adorn seasonal posts and interactive filters crafted to inspire holidaymakers.

Exceeding the 7,000,000 view mark in just a few months, our social content creation work is really hitting the mark for clients like Camplify.

“Redback continually surprise me with their professionalism, expert knowledge and ability to smash the KPIs I set them out of the water.”
Justin Hales, Camplify CEO

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