Redback Solutions

Effective content marketing strategies

Turn creative ideas into traffic and sales with a modern, data-driven content strategy.

Mobile and desktop screens displaying content marketing services by Redback Solutions

Content agency Newcastle Connect, engage & convert

Content is the core of all communication with your customers, so it pays to stand out. You need to know where, when and how to share these creations with your target audience for top results.

From search-optimised blogs and ad copy to branded GIFs and YouTube videos, we’ll make sure you get it right.

Whatever your goal, we’ll devise and action a practical, creative content strategy specifically for your brand.

Why we’re a great fit

  • Target with check mark

    Practical solutions

    We'll recommend content strategies, channels and ideas that suit your brand, your audience and your budget.

  • Chart growing upwards

    We focus on data

    Creative ideas are critical, but we also focus on the metrics that matter, ensuring your content marketing translates into tangible outcomes.

  • Augmented Reality with Ecommerce

    We embrace change

    Digital content formats and channels are constantly evolving. We’ll always be adapting and keeping you ahead of the pack.

Our approach to

Content marketing

1. Briefing & goal setting

We pick your brains to inform our content marketing strategy, ensuring we’ve got all the key facts from the get-go. How do you want to showcase your brand? Who are you aiming to engage and why? Where do they like to scroll? You get the jist.

2. Researching & planning

We map out what type of content and creative channels are most likely to help us achieve your objectives. Then we build a clear content strategy to bring it all together for optimum success!

3. Creating & approving

Our favourite part – creating and approving your content. Work with our in-house creators or we can work with your in-house team. Either way, we’ll ensure you’ve got all the support you need to make your message stand out.

4. Launching & learning

The grand finale. We put your content in front of the right people and learn from the data. Why did people love that video? How did that blog post convert so many subscribers? Rinse and repeat!

Set your brand in motion

Digital brand pack

Stand out everywhere from social posts to email chains with branded GIFs, stickers and filters.

Whether you’re looking to engage prospective clients, connect with existing customers or create consistency across corporate comms, well help you bring your brand to life online.

With our digital brand pack solution, you’ll get a set of unique GIFs, stickers and filters designed specifically for your business goals and target audience. Ready to get your brand moving? Discover more about our digital creative services!

Press play on video marketing

The people want video

With over 13 billion (!) YouTube and Facebook videos viewed every day, it’s high time you embraced this winning format.

And there’s more to these video platforms than their mammoth volumes. We’re talking huge user attention levels, precision targeting capabilities and cost-effective advertising! But all of that is thrown out the window if your creative doesn’t connect with its audience.

As well as planning a solid campaign strategy, we’ll help you produce a video that strikes the right balance between telling your brand’s story, encouraging action and showing your customers the content they really want to see. Enquire about our video services to learn more!

Customer using SEO Services Newcastle

Content for Google

SEO copywriting services

You have the expert knowledge of your business, we’ve got the skill to ensure this information is seen and understood.

Launching a new website is a golden opportunity to refresh and refine your messaging. By lacing in keywords that will tap into your target audience, we optimise copy for suitable search terms so that your website gets in front of the perfect people.

From there, our SEO copywriters will use engaging and informative messaging to convert curious clickers into paying customers!

Press play on video marketing

The people want video

With over 13 billion (!) YouTube and Facebook videos viewed every day, it’s high time you embraced this winning format.

And there’s more to these video platforms than their mammoth volumes. We’re talking huge user attention levels, precision targeting capabilities and cost-effective advertising! But all of that is thrown out the window if your creative doesn’t connect with its audience.

As well as planning a solid campaign strategy, we’ll help you produce a video that strikes the right balance between telling your brand’s story, encouraging action and showing your customers the content they really want to see. Enquire about our video services to learn more!

FAQs

A content marketing strategy is a ‘map’ that outlines how to best utilise content to attract, acquire, and engage prospects and customers. It is important to identify how your content is going to address your key business and customer needs.

Ask yourself the 4 W’s:

Who is your target audience for this content?

Will your identified target audience receive a benefit from consuming your content?

What beneficial content can you as a business consistently deliver?

Where can you distribute this content so it reaches your audience?

Optimising your content for SEO will help build your authority and credibility with Google, increasing your visibility online. With more quality traffic to your site, you can improve lead generation and boost conversions in the long run.

By continually sharing up to date, knowledgeable and relatable content, your business becomes positioned as an expert within your industry. Not only will it improve brand awareness and recognition with your target audience, but it will also create a sense of trust between your brand and customers. And that means more loyalty and lasting relationships!

Social media can be a central component of content marketing, with opportunities to share messages, images and videos that tell your brand’s story.

When creating social media content, it’s always important to refer back to your overall content marketing strategy and ensure everything you post is aligned with your business objectives.

These guys really know their marketing and how to find out what makes the client's business tick and then act upon that knowledge. They're not stuck in the 90s with newspaper TV & radio. Professional results from genuine people!
Dom, Healthcare business owner

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