Redback Solutions
  • Visit www.qrc.ac.nz
  • Services UX design / website development / integrations

Tourism education fit for a queen

Queenstown Resort College (QRC) is New Zealand’s premier Tourism & Hospitality Management College. With a new campus opening in Tai Tokerau, we were contacted to develop a custom-built website, showcasing their exciting new courses and training opportunities! Their new site had to showcase the diverse opportunities available, from thrill-seeking adventure operations to professional management courses. The design needed to encourage engagement and function as a customer service tool, providing a potential student with all the information they would need for each course.

QUEENSTOWN RESORT COLLEGE RESULTS

Highlights

1160 Ranked keywords

59 % Increase in organic traffic

36 % Increase in conversions

Design features

Clear call-to-actions

Design features

Exciting creatives

Design features

Smooth navigation

Design features

Visual information

Boosting enrolments for an iconic training provider in NZ

Simple navigation, clear communication and prominent calls to action helped display loads of complex information in an easily digestible format. With an emphasis on blood-pumping visuals and fun lifestyle content, the new website increased engagement and enrollments across both campuses.

Built for purpose

Two campuses, one unique experience

The new website needed to reflect the exhilarating adventure experiences available at the Queenstown campus, as well as the professionalism of the Tia Tokerau hospitality and tourism management campus. Thanks to a simple toggle on the home page, users can explore the diverse course offerings, lifestyle and content for each campus.

The complex,
simplified

Simple navigation and clear site structure is the key to unlocking an engaging user experience.

We restructured the website so that instead of clicking through multiple pages, users can now access all the information they need on one page. With anchor navigation and waypoint navigation on mobile, you can sort through the content and find exactly what you’re looking for at the click of a link!

Easy to work with, great design team & excellent value. Would definitely recommend chatting to Redback for any web projects.
QRC, Marketing Manager
  • People sunbathing on a jetty
  • A chef presenting food
  • A man kayaks down a river
  • A room with bi-gold doors opening to a balcony
  • A student on lifeguard duty
  • A tourism student smiles by the sea

The final result

QRC’s engaging new website entices users to explore both campuses and register for courses. With an eye-grabbing video banner, well-defined navigation, simple search functionality, and prominent call-to-actions throughout, this site has no trouble captivating its audience! The new website showcases QRC’s vibrant personality and diverse course offering, acting as the primary marketing and customer service tool.

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