- Visit www.qrc.ac.nz
- Services UX design / website development / integrations
Tourism education fit for a queen
Queenstown Resort College (QRC) is New Zealand’s premier Tourism & Hospitality Management College. With a new campus opening in Tai Tokerau, we were contacted to develop a custom-built website, showcasing their exciting new courses and training opportunities! Their new site had to showcase the diverse opportunities available, from thrill-seeking adventure operations to professional management courses. The design needed to encourage engagement and function as a customer service tool, providing a potential student with all the information they would need for each course.
QUEENSTOWN RESORT COLLEGE RESULTS
1160 Ranked keywords
59 % Increase in organic traffic
36 % Increase in conversions
Built for purpose
Two campuses, one unique experience
The new website needed to reflect the exhilarating adventure experiences available at the Queenstown campus, as well as the professionalism of the Tia Tokerau hospitality and tourism management campus. Thanks to a simple toggle on the home page, users can explore the diverse course offerings, lifestyle and content for each campus.
Simple navigation and clear site structure is the key to unlocking an engaging user experience.
We restructured the website so that instead of clicking through multiple pages, users can now access all the information they need on one page. With anchor navigation and waypoint navigation on mobile, you can sort through the content and find exactly what you’re looking for at the click of a link!
Easy to work with, great design team & excellent value. Would definitely recommend chatting to Redback for any web projects.QRC, Marketing Manager
The final result
QRC’s engaging new website entices users to explore both campuses and register for courses. With an eye-grabbing video banner, well-defined navigation, simple search functionality, and prominent call-to-actions throughout, this site has no trouble captivating its audience! The new website showcases QRC’s vibrant personality and diverse course offering, acting as the primary marketing and customer service tool.
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