- Services website design / development / integrations
Education for the next generation
The University of Newcastle is a world-class institution with a primary campus in Newcastle and secondary campuses in Sydney, the Central Coast, Port Macquarie and Singapore. We were approached to develop an engaging new website that entices users to explore and ultimately register for short courses.
Driving enrolments in a new market
With well-defined navigation, course categorisation and simple filter and search functionality, website users can easily explore and find the short courses that interest them most. The carefully-crafted designs give website visitors a taste of what to expect, boosting onsite engagement and enrolments in each course.
A careful balance between form and function was key to displaying large amounts of content coherently.
Each page provided its own set of challenges, given the breadth and complexity of content needing to be displayed. Luckily, we’re masters at balancing utility with clarity. For instance, ‘Jump To’ links were implemented at the top of each course description so that users could quickly hop to specific sections.
Beautiful & functional on mobile
“We were so impressed with the quality of the work. Although there were a few challenges along the way, the whole team at Redback handled everything so professionally. We look forward to working closely with you again in the future.”University of Newcastle, Managing Director
The final result
The custom-designed website served as the UoN Sydney’s primary marketing and customer service tool, allowing students to browse courses, review outcomes, select dates and finalise enrolment in one easy process. This website design also landed our production manager, Kyle, a NEWi Award for Creative of the Year!
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