Redback Solutions
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  • Services SEO / website / Google Ads / creative / lead gen campaigns

Out with the old, in with the new

NewAge Air Conditioning & Heating has over 30 years experience in designing, installing and serving cooling and heating systems for residential, commercial and industrial clients in Newcastle. Not only was the website outdated and not ranking well in Google, but they were also finding traditional marketing channels had become far less cost-effective. We were brought in to turn that all around!

Blasting the competition

Key results

53 % Search market share

991 Ranked keywords

49 % Increase in website traffic

4 x Improved conversion rate

Design features

Bespoke layouts

Design features

Simple navigation

Design features

Useful content

Design features

Quick contact forms

Driving growth

Growth in SEO visibility, website traffic and leads has resulted in significant business expansion

NewAge campaign GIF

Boosting ROI

A fresh digital advertising strategy

When NewAge Air contacted us, they were spending big dollars on traditional ads like radio and TV that weren’t delivering tangible results. We shifted their budget to hyper-targeted Google ads and social media ads for various ranges, optimising for a lower cost-per-lead. This resulted in an increase in conversions, improving ROI.

Smooth UX
on any device

The custom-designed website is optimised for user-friendliness, especially on mobile.

Pop-out menu bar and click to call or email at the touch of a button. Enquiry forms adapting to screen size, ensuring that mobile users can fill them out without fumbling.

Beautiful on mobile

An iPhone frame
“We've been working with Redback for many years and they have helped our business grow so much.”
Managing Director, NewAge Air

The final result

We’ve played a key role in growing this business from a small family operation to a well-known brand in the Hunter. With ongoing website improvements, digital marketing including everything from email campaigns and content marketing, Google Ads to social media campaigns, we help NewAge Air continue to grow and adapt with the times – always aiming for lower costs and higher conversions!

Get started

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