Redback Solutions

A custom WordPress site to sing about

Songbird is a trusted NDIS provider, devoted to revolutionising disability support in Australia. To help them achieve this goal, we were tasked with growing their online presence, generating new leads for their range of services and delivering a fresh, accessible and informative website. Every landing page and marketing tactic was designed to communicate both their values and value, connecting people in all parts of the community.

Empowering disability support services

Results 6 months after launch

40 % Increase in overall traffic

85 % Increase in phone calls

550 New service enquiries

Design features

Clear calls to action

Design features

Simple, intuitive navigation

Design features

Easily accessible content

Songbird-drums-alive

Boosting attendance for a unique, upbeat day program

Songbird’s ‘Drums Alive’ program doubled in participants as a direct result of our Google Ad and Facebook Ad campaigns. The program is such a success that Songbird has increased the number of days it’s on offer, as well as employed more staff to facilitate their range of day programs.

Built for all users

An accessible site for all visitors

We carefully considered the navigation and usability of our design for every visitor, no matter their ability. Page layouts were crafted with vibrant visuals and a smooth user journey. We also optimised image alt tags, heading hierarchies and landmark features to support screen reader technologies.

Your go-to for
NDIS support

Landing pages designed to inform and support website visitors on their NDIS journey.

To help people living with disabilities navigate the NDIS, we created a dedicated resource hub containing everything a potential participant needs to know. That meant breaking down complex information into digestible design blocks with clear copy.

The Final Result

Our custom-designed website and expert marketing strategies were instrumental in the growth of Songbird and their disability support programs. Not only did we create a modern website with an engaging user experience for all visitors, but also an information hub with valuable resources for people living with disabilities and their families. We’ve watched Songbird’s results soar sky-high and helped them provide more support to those that need it most.

The team at Redback were a pleasure to work with in designing our new website. They have been fantastic to work with when it comes to developing and implementing our digital marketing platforms. Highly recommend Redback for your Marketing needs.
Tahneil, Marketing Manager

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