Digital marketing Agency in Sydney

A digital marketing agency is a team of specialists that you can hire to strengthen your brand presence, promote your offerings and drive conversions across a range of online channels.

Agencies partner with a variety of clients, working with each business to understand your target audience, products, services and digital marketing objectives – all whilst advising and actioning tailored strategies to achieve these goals.

In other words, we do a whole lot. From SEO and content strategies to Google Ads and paid social campaigns, we are your team for all things digital marketing in Sydney.

If you want to rest easy knowing your digital marketing is taken care of by a whole team of specialists, then you should hire an agency.

That way, your business will be able to leverage expertise in all digital marketing channels without having to employ a bunch of full-time staff.

Here’s just a handful of benefits you’ll gain by hiring a digital marketing agency in Sydney, Australia:

• A digital team without the expense of an in-house department. Our experts will work together on your business’ behalf while on a cost-effective retainer.
• A fresh perspective. Agencies will assess your business and its marketing through a new lens, offering innovative ideas to grow your online presence.
• More time to focus on your business. With an agency handling all digital marketing activities, you can get back to running your business.
• Faster results. An agency already has all the streamlined systems in place to devise, implement and analyse marketing strategies as efficiently as possible.
• Stronger results. With access to the latest tools and a wealth of specialist knowledge, a great agency will maximise your marketing returns.

Still weighing up your options? Learn more about hiring a digital agency versus going in-house.

When choosing the right digital marketing expert in Sydney to partner with, it pays to do your homework.

Below are a few questions you should ask when considering any digital marketing agency:

• Will you have a dedicated account manager?
• Do they offer start-to-finish support for digital marketing campaigns?
• What online tools will they leverage for your project?
• What KPIs will they use to measure your campaign’s performance?
• What can you expect from the initial kick-off phase in your contract?
• What pricing packages are available and how does payment work?
• How much of your budget will be allocated to project management?
• Are you impressed by their portfolio of past work with similar clients?
• Do their Google reviews instil confidence in their quality of service?
• Can you trust them to keep private information confidential?
• Do they have a proven track record in meeting firm deadlines?
• Does the agency offer a complimentary discovery call so you can suss them out before committing?
• How often will the agency touch base with your business to update you on campaign performance?
• What is the agency’s process for ensuring everyone is on the same page in terms of deliverables?

Answer the above questions and the best digital marketing agency in Sydney for your needs will soon become clear.

Spoiler: you might’ve found us already 😛

Digital marketing encompasses a broad range of channels and tactics, including:

• Search engine optimisation (SEO);
• Google Ads;
• Social media marketing;
• Content marketing; and
• Video marketing.

At Redback, we offer all of these services and more. Chat with our team today to see how we can help you to cut through the competition where it matters most online.

Content in digital marketing refers to any blogs, videos and other forms of information that are crafted with the ultimate goal of promoting your business.

Content marketing is the strategy used to capture, captivate, and connect with an audience by producing and sharing this media via channels such as social media, websites, podcasts and online publications.

A key component of any digital marketing strategy, content is used to:

• Build brand awareness;
• Educate prospective customers about your products or services;
• Establish trust in your business’ expertise and credibility;
• Position your business top of mind when it’s time to make a purchase.

The term ‘Ecommerce’ refers to buying products and services over the internet. On the other hand, digital marketing is the set of strategies used to drive traffic to an online store and boost its sales.

Ecommerce marketers adopt all kinds of tactics, often using social media, Google Shopping ads, SEO and email campaigns to reel in potential customers.

Yes, SEO plays a major role in any digital marketing plan. After all, it’s responsible for helping your website to climb the ranks on Google so it can reach more eyeballs.

This set of best practices and tools is all about positioning your website to drive organic traffic over time. And more traffic equals more chances to convert. Although it’s a relatively long game, the investment keeps on returning when you get it right.

Social media marketing is a type of digital marketing that takes place on social networks like Facebook, Twitter and Instagram.

The precise platform you choose to promote your brand on will depend on your target audience, where they spend most of their time and what mindset you want to reach them in. For instance, users on LinkedIn may have different demographics and interests to those on TikTok.

A social media marketing strategy can include elements like:

• Paid ad campaigns;
• Competitions and giveaways;
• Collaborations with relevant influencers; and
• Creative content for various post formats.

Sound like the right approach for your brand?

We are experts in social media marketing in Sydney, and are here to help you craft scroll-stopping campaigns for your followers and target audience. Let’s chat!

Google Ads is a Pay-per-Click (PPC) advertising platform run by the world’s most popular search engine. With these paid search ads, your business can secure visibility across Google’s many properties.

There are all sorts of Google Ads ad formats to choose from, including display ads, shopping ads and YouTube ads. However, the most common type is the search ad, which shows at the top of Google’s search engine results page for queries relevant to your products or services.

Learn how you can increase your market share, drive sales and expand brand awareness with targeted ads on Google.

Digital marketing is a must for any business that wants to succeed in today’s increasingly online world.

According to the Digital 2021: Global Overview Report, 4.6 billion people browse the internet – that’s 60% of the entire global population!

And those users turn to the world wide web all the time. So, if your business doesn’t show up on their screens like all of your competitors do, then you’re losing out on a wealth of leads.

Not only does digital marketing enable you to expand your reach exponentially, it also helps you to hone in on your specific audience with high-precision targeting features.

That means you can maximise the cost-efficiency of every campaign.

Need we say more?

Digital marketing can help your business to thrive in all sorts of awesome ways, including:

• Expanding brand reach and awareness on social media platforms;
• Driving qualified leads through the sales funnel with tailored advertising; and
• Ramping up organic traffic to your website via SEO and content strategies.

All of these activities ultimately work to boost overall sales and revenue, scaling with your business as it grows.

Ready to reap these benefits for yourself? Schedule a discovery call to get started and receive your free quote!

There’s no hard and fast rule on how much digital marketing costs. That’s because each campaign is unique, depending on its offering, audience, objectives and budget.

Additionally, fees for agency services will vary considerably based on the degree of expertise and support required.

When hiring an agency, you’ll likely pay for digital marketing services on a monthly retainer, the cost of which depends on how many hours you’d like us to dedicate to your project.

That said, all digital marketing agencies in Sydney have their own pricing packages and payment terms, so it’s important to schedule a discovery call before signing on the dotted line.

To get a free quote for digital marketing in Sydney, get in touch with our team today via the form below.

That’s totally up to you. Budget allocation for digital marketing depends on your business’ specific goals, so there is no one-size-fits-all answer. To help determine how much money to invest in each channel, ask yourself the following questions:

• What are your goals for digital marketing?
• How much of your marketing budget can you invest in digital?
• Have you under-invested in certain digital channels in the past?
• How large is your target audience?
• What digital platforms do they spend most of their time on?
• Have you allowed for extra spend during peak periods or for major campaigns?
• Are you budgeting enough for ad spend versus project management, creative work and other digital marketing efforts like SEO?

Remember that budget allocation needn’t (and shouldn’t) be fixed. In fact, we often suggest ways that our clients can maximise their returns after assessing initial performance, directing the budget towards the most lucrative channels.

Let’s work together to ensure you invest in the right digital marketing activities at the right time!

The digital marketing funnel is a strategic model that showcases your customers’ entire buying journey, from brand awareness to service or product purchase. The purpose of this funnel is to reach your target audience at the top, and nurture them with marketing activities until they convert at the bottom.

There are three main stages and audience mindsets in your digital marketing funnel:

• Top of funnel (TOFU): awareness;
• Middle of funnel (MOFU): consideration; and
• Bottom of funnel (BOFU): conversion.

By knowing which stage your target audience falls under for each campaign, you can segment the strategy and angle its messaging for maximum appeal. In turn, your business can gain more qualified leads as efficiently as possible.

A lead in digital marketing is anyone within your target audience who has engaged with your brand online or has the potential to convert.

That can mean a lot of different things depending on the nature of your business and its customer journey, from email subscriptions and content downloads to trial signups and enquiry form submissions.

KPI stands for Key Performance Indicator. In digital marketing, KPIs are measurable metrics used to monitor whether or not a strategy or campaign is achieving the business’ goals.

These laser-focused values hone in on a target objective, such as boosting ROI from online sales, and detail the activities to achieve it.

If you’re not sure which KPIs to set, we can help you to firm them up as our first step together.

CTR stands for Click Through Rate. In digital marketing, CTR refers to the amount of clicks on your advertisement divided by the number of times your ad is viewed:

Clicks ÷ impressions = CTR.

Let’s clarify that calculation with an example. If your ad has received 200 clicks from 10,000 impressions, then your CTR is 2%.

When it comes to working out whether your CTR is high or low, it completely depends on the industry, offering, target audience and type of ad. For instance, the average CTR for search ads is approximately 1.91%, but only 0.35% for display ads.

When it’s done right, digital marketing is highly effective.

Firstly, digital marketing transcends physical boundaries. That means the potential customers you can reach online far exceeds the amount of people you would ever be able to market to locally. Promote your business to a worldwide audience using cost-effective, scalable and measurable strategies.

You can also get your business in front of the right audience at the right time thanks to precision targeting features. No matter where they are scrolling or what stage of the sales funnel they are in, you can create a promotion that matches.

Plus, you are able to learn from each digital marketing effort and continuously optimise your approach through a range of tracking and analytics tools. Online platforms, such as Google Analytics, provide invaluable insights on your target audience and their on-site behaviours – all data that can help to inform your next marketing move.

There’s little point in marketing efforts if you can’t measure their performance and take advantage of key learnings. The good news is that measuring digital marketing success is simple with the right tools and tactics.

The first step in monitoring project performance is to ensure all the necessary tracking has been set up and tested before any campaigns or web pages go live. So once we’ve agreed on your KPIs, that’s exactly what we’ll do.

After gathering sufficient data, our analytics nerds will assess key metrics like conversion rate, cost per lead, sales revenue, return on marketing spend, lifetime value of a customer, and any other goal-related values.

We’ll then refine and optimise our strategy based on what’s working and what isn’t. Your account manager will keep you up to date throughout this process, meeting with you regularly and providing reports along the way.