Redback Solutions

Email Marketing

Grow, nurture and convert your database with SMS, messaging and email marketing software.

Email Marketing Newcastle

Marketing automation made easy

We’ve heard many a marketer proclaim that “email marketing is dead”. But you know what? It really isn’t. Not for brands who make their emails useful, engaging and timely. Your email database is your biggest asset and we know how to get the most out of it.

The ability to connect with customers directly makes email marketing the preferred choice for many businesses. But if you want your campaign to be successful, it needs to have a functional purpose. We’ll craft your message with a specific goal in mind, helping you achieve real, tangible results for your business.

Our team has helped heaps of clients build brand loyalty, automate sales processes, re-engage prospects and improve their marketing ROI with strategic email marketing. Now it’s your turn.

Why we’re a great fit

  • Practical solutions

    We'll recommend marketing strategies, channels and tactics that suit your business, your audience and your budget.

  • We focus on data

    Our number nerds analyse and optimise the things that matter, ensuring your marketing translates into tangible outcomes.

  • We embrace change

    New technology is constantly coming out. We’re always adapting to the latest tools, keeping you ahead of the pack and bringing the best possible results.

  • We're reliable

    There's a reason more businesses trust Redback than any other Newcastle digital agency.

Automated emails for every need

Selecting the right software

Whether you’re a lead generation or eCommerce business, having an effective email marketing strategy should be key to your operation. But who has the time to manually write and send emails to hundreds, maybe thousands, of prospects? Luckily, there are some amazing digital tools out there to improve efficiency, engage prospects and increase conversions.

We’re spoiled for choice when it comes to email marketing tools and automation software. From Mailchimp to Autopilot, and Hubspot to Marketo, there’s a platform to suit your precise needs and goals. Whether you’re looking to automate booking confirmations, send out newsletters to your whole database or chase leads with clever ‘abandoned cart’ emails, we’ve got the tools and know-how to get it done. Our simple yet proven process makes email marketing easy!

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Our process for

Email marketing success

1. Strategy

We take the time to get to know your business and objectives. What do you hope to accomplish here? We’ll define an email marketing strategy that will help you to achieve these goals.

2. Audience segmentation

Email marketing campaigns are only successful when relevant to the intended audience. We’ll segment your email audience based on their location, interest, purchase history and more for high engagement rates.

3. Design + content writing

The doing part! Here’s where we design your email marketing template and graphics, in line with your brand guidelines. We’ll write compelling content that prompts your database to take action.

4. Analytics + reporting

After pressing send, we’ll continue to analyse and optimise your campaign both in the email marketing platform and Google Analytics. Then it’s time to refine, rinse and repeat!

Email Marketing FAQs

Email automation is the most effective way to engage with existing customers and leads. An automated email lets you send out personalised newsletters, vouchers and other marketing content to thousands of customers at once.

Initially, you’ll spend time setting up a sequence of emails with individual triggers so that when customers take a specific action, they receive an automatic email from your business.

In essence, automation helps businesses to develop closer relationships with their customers by maintaining effective communication and brand awareness. It’s also a great strategy for pushing leads onto the next steps in their customer journey!

The purpose of email marketing is to strengthen your business’ relationship with its current, previous or potential customers. Emails encourage customer loyalty and repeat business, helping your brand stay top of mind and persuading people to purchase its goods or services now and into the future.

Many marketing automation tools have the option to integrate a social plugin that helps you automate the entire customer journey. Triggers, actions and conditions can be included in your social media integration.

For example:

Trigger: Facebook Lead Ad Submitted – Add a contact to a specific journey when they submit a Facebook Lead Ad.

Condition: Has Submitted Facebook Lead Ad – Check if the contact has previously submitted a specific Facebook Lead Ad.

Action: Depending on the result from the condition – Add/Remove to/from custom Facebook audience.

Marketing automation software and Customer Relationship Management (CRM) software are completely different, serving two distinct purposes. Automation software is marketing-focused, while a CRM is sales-focused.

Marketing automation software enables you to follow a prospect’s top-of-funnel activities, including when they visit your website, open an email, read your blog, fill out a form, or see a Facebook ad. Automation software such as Autopilot can even be used to track marketing campaigns and mass business-to-customer communications.

On the other hand, CRM systems help push sales across the line by personalising the customer journey. CRM’s are vital for eCommerce stores. They store information like how long the customer has been in contact, past purchase records, the dates and notes of any phone conversations, a record of inbound email and much more.

Absolutely. In fact, we encourage you to! Automated lead nurturing is an extremely effective way to create an email campaign that sends your leads the perfect emails at the perfect time throughout their customer journey.

Although each business needs to design their own unique lead nurturing campaign, automating it will enable you to bond with leads and convert them to customers over time.

In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.
Josie, , Director – Ecommerce brand

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