DATABASE / EMAIL
MARKETING
Grow, nurture and convert your database with SMS, messaging and email marketing in Newcastle and other corners of Earth.
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EMAIL & MARKETING AUTOMATION
BEAUTIFUL EMAIL MARKETING
Yep, email marketing still works.
We’ve heard many a marketer proclaim that “Email marketing is dead”. But you know what? It really isn’t. Not for brands who focus their emails around useful, helpful and timely. We’ve helped clients automate their sales processes, re-engage prospects and improve their marketing ROI with email, SMS and database marketing. We’d love to help you too.
WORK WITH USTHE MONEY IS IN THE DATA
The more you know about your prospects and customers, the better equipped you are to communicate with them.
Our Process for
Email Marketing Success
There are tonnes of great automation tools and channels available today. Email, SMS, Facebook Messenger, website chatbots. It can be tricky to decide how to tackle the attractive but challenging notion of marketing automation. We'll help you figure it out with a practical, step-by-step process from brief to implementation, all the way through to ongoing maintenance.
Choosing Email Software
Which email marketing software is best?
So many free demos to choose from!
We’re certainly spoiled for choice when it comes to email marketing tools and automation software. From Mailchimp to Autopilot, and Hubspot to Marketo, there is likely going to be a platform that suits your specific needs. We have experience with many of the major platforms and help you get the most out of your investment in automation.
YOUR MARKETING TEAM
These humans can help you attract, engage and convert across email, SMS and more.
Celine
Senior Account Manager
Celine
Senior Account Manager
Favourite animal: Purrrring cats!
Celine has over 7 years experience in marketing and sales with a special interest in all things data, technology and innovation. Having worked in startups as well as multinational companies, she’s passionate about business and helping businesses achieve measurable results.
Originally from the land of ‘fush & chups’, ‘chilly bins’ and ‘jandals’, Celine moved to Newcastle in 2016 and quickly learnt to adore it. She studied Archaeology at the University of Otago and loves history….even spending her free time writing a historical fiction! She’s also an avid reader, proud cat mama and hopes to one day to climb Mount Kilimanjaro.
What drives this sharp, quirky Queen of the ditch forward?
Celine is a self proclaimed lover of data who gets a kick out of translating numbers and trends into marketing strategies.
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Dave
Managing Director
Dave
Managing Director
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.
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Ben
Optimisation & Automation Manager
Ben
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”
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Kalyani
Campaigns & Analytics
Kalyani
Campaigns & Analytics
Favourite dance: Bollywood!
Dragan is a Senior PPC (Pay Per Click) Specialist who is a certified expert in all the major Google advertising channels. Kalyani has built and managed accounts across dozens of different industries with monthly ad spends starting as low as $250 and as high as $500,000.
At Redback, Kalyani’s job is to make sure our clients get the best bang for their buck on their Search Engine Marketing campaigns.
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Jazz
Copywriter & Messaging Strategist
Jazz
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.
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Grow, engage and convert
We’ll help you make the most of every contact you collect for your business with clever, modern email marketing.
Let's communicateEmail Marketing FAQs
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What is an automated email?
Email automation is the most effective way to engage in email marketing with existing customers and leads. An automated email enables you to send out personalised newsletters, vouchers and other marketing content to thousands of your customers at once.
Using automation, you initially spend time setting up a sequence of emails with individual triggers, so when customers takes a specific action, they receive an email from your business without you having to perform any manual work. Automation allows businesses to develop closer relationships with their customers by maintaining effective communication and brand awareness. It’s also is a great strategy to help push leads onto the next steps in their customer journey.
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What is the purpose of email marketing?
The purpose of email marketing is to enhance the relationship of a business with its current, previous or potential customers. Emails encourage customer loyalty and repeat business, and convince people to purchase a good or service immediately.
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Does marketing automation have social plugins integration option?
Depending on which marketing automation tool you use, many have the option for the integration of a social plugin to help you automate the entire customer journey. Triggers, actions and conditions can be included in your social media integration.
For example:
Trigger: Facebook Lead Ad Submitted – Add a contact to a journey when they submit a Facebook Lead Ad.
Condition: Has Submitted Facebook Lead Ad – Check if a contact has previously submitted a specific Facebook Lead Ad.
Action: Depending on the result from the condition – Add/Remove to/from custom Facebook audience. -
How is a marketing automation tool different from a CRM?
Marketing automation software and Customer relationship management (CRM) software are completely different and serve two (2) distinct purposes. Automation software is primarily marketing focussed, while a CRM is sales focussed.
Marketing automation software enables you to follow a prospect’s top-of-funnel activities, including when they visit your website, open an email, read your blog, fill out a form, or see a Facebook ad. Automation software such as Autopilot can be used to schedule and track marketing campaigns and mass business-to-customer communications.
CRM systems help push sales across the line by personalising the customer journey. CRM’s are vital for eCommerce stores. They store information including how long the customer has been in contact, past purchase records, the dates and notes of any phone conversations, a record of inbound email, plus more.
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Can I automate the complete lead nurturing?
Absolutely you can. We encourage you to! Automated lead nurturing is an extremely effective way to create an email campaign that sends your leads the perfect emails, at the perfect time throughout their customer journey. Although each business needs to develop a unique lead nurturing campaign, automating this can enable your business to grow a relationship with leads and convert them to customers.
FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!
Please complete our quick form to request a marketing consultation call. We hope to be speaking with you very soon!
