Digital Marketing Strategy

We reckon strategic marketing is about more than just “doing Facebook ads” or “building a website”. Our approach to digital strategy is to start with uncovering the things about your business that make it unique. We then help you adapt to exploit existing opportunities and take advantage of new ones in your marketplace.

Brand positioning, channels, creative and financial objectives are all key to forming a well-rounded digital strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how best to engage with them. You’ll get 10% planning and 90% action. We’ll focus on implementing tactics, testing what works and refining over time.

Because let’s face it – nobody needs another dusty old 99-page strategic marketing plan that never gets executed upon.

SEO Services in Newcastle & Earth

So how does a search engine decide how to rank your website – is it just about who pays them the most money?

Not at all – these days, major search engines like Google consider hundreds of factors when ranking web pages & mobile apps to choose who will appear on top of search results. (This is especially true for localised search queries.) Some factors you can legitimately influence, others you can’t. Luckily, we know SEO like the back of our hand.

Like any marketing channel, SEO is a case of “horses for courses”. For some of our clients, visibility in Google’s organic search results is absolutely critical to the health of their business. Without Google, they would have no new customers. For other clients, SEO just provides a nice extra trickle of new customers. The value of SEO really depends on your market and the search demand for your products and services. Our job is to help you identify whatever opportunity is available and help you maximise your returns from search engines. We love our job!

Location-based Marketing

Chasing local customers? Got multiple business locations?

Marketing across multiple business locations always comes with its challenges. We’ve managed successful SEO and digital media campaigns for franchises and brands with 2, 20, even 80 locations. Lean on our experience with the latest multi-location digital tactics and technologies. We’d love to tackle any localised marketing challenge you throw at us!

From dentists to franchises, airports to shopping malls…

If location is important to your customers, we’re the digital marketing agency for you.

Data-driven Advertising

Invest, measure and optimise with a modern-day digital advertising strategy.

It’s no secret that online advertising channels like Facebook, Google and YouTube are fantastic places to capture new leads and drive engagement for businesses. Huge user attention levels, precision targeting and amazing tracking capabilities across all devices. We’ll help you figure out how to get the best result for your budget.

The modern human is consuming video on their smartphone – not free-to-air TV. We’ll design a modern, mobile-first video marketing strategy for your brand.

Our process is simple. We use our experience to help you put the right creative in front of the right people and we measure the results. Then, we look at the data and figure out how to get an even better return on your ad spend.

Social Media Marketing

We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.

Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.

To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.

Paid Search Advertising

Google’s behemoth of an advertising platform is extremely powerful when you know how to use it. Over the years, we’ve helped heaps of businesses grow UPwards with Google search advertising in Newcastle and other corners of Earth.

As one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge, we have a proven track record of excellence in Google Ads campaign management, account performance and client service. What are you chasing with Adwords? Better quality leads? A lower cost-per-conversion? A higher return on ad spend? When you trust us with your paid search campaigns, you can be assured that we’ll keep our eyes on the prize that matters most to you.

Across search, YouTube video, mobile, local and the Google display network – we know how to use Google to drive results for your business.

Is content really “King”?

Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales?

Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business.

You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.

We’ll help you create a tailored content marketing strategy that produces relevant outcomes for your business.

YouTube Ads for Action

Traditional TV advertisers are shifting their dollars to digital video platforms like YouTube for good reason. More eyeballs, precision targeting, greater cost-efficiency and deeper user insights.

With over 1.8 billion monthly active users in Australia, Google’s video behemoth certainly delivers on branding objectives. However, recent platform developments (particularly in the mobile experience) have made YouTube an extremely effective channel for lead generation and transactional marketing campaigns.

The modern human is consuming video on their smartphone over traditional video channels. We’ll design a modern, mobile-first video marketing strategy for your brand.

Facebook Advertising Agency

Advanced Facebook (and Instagram) advertising strategies for businesses and brands in Newcastle and Australia-wide.

Brand engagement advertising at a fraction of the cost. We’ll help you leverage social channels like Facebook, YouTube and Instagram to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.

Social networks are also fantastic places to attract leads.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.

Analytics and Reporting

Data-driven marketing isn’t just a “nice to have” – It is critical to the success of any modern business. Our tracking capabilities are always improving as technology evolves. We’ll take a flexible approach and we’ll make sure you’ve always got a solid understanding of how your marketing channels are performing.

Whether it be a tricky Google Tag Manager implementation, an advanced data analysis project, or simply installing your Facebook pixel – marketing analytics requires solid planning and processes. We believe you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. There are literally billions of Google Analytics metrics we could spew at you, but we’d prefer to focus on the outcomes that matter for your business – such as leads & sales.

With today’s tracking tools, you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. A lower cost-per-conversion, a 30% increase in organic search traffic. Or simply consistent sales growth each quarter. Go on, set us some goals. We’re up for almost any analytics or reporting challenge.

Database and Email Marketing

Grow, nurture and convert your database with SMS, messaging and email marketing.

We’ve heard many a marketer proclaim that “Email marketing is dead”. But you know what? It really isn’t. Not for brands who focus their emails around useful, helpful and timely. The more you know about your prospects and customers, the better equipped you are to communicate with them.

We’ve helped clients automate their sales processes, re-engage prospects and improve their marketing ROI with email, SMS and database marketing. We’d love to help you too.

Mobile Marketing, Messenger & Chatbots

Mobile channels like Messenger, push notifications & chatbots are hot as hell right now for businesses looking to stay ahead. How can you stay close to your customers with mobile messenger marketing?

Think about where you spend the majority of your online time. On your phone, right? In messaging apps, right?

We build chatbots to automate conversations with your customers who contact you via Facebook Messenger or your website. Think of a broadcast like sending out an email to your subscriber base, but instead it’s within Facebook Messenger and has potential open-rates upwards of 80%. Chatbots can collect all of your customer’s data and import it directly into over 500 different management systems. E.g. MailChimp, Infusionsoft, Aweber, Zendesk. This data can be segmented, ensuring your customers receive super personalised, localised messages and promotions.

Engage where your customers are – on mobile.

Web Design for Results

We live in an impatient, ever-changing world where consumers want a fast, smooth, useful website experiences across all devices at all times. Hence we believe that having your website built by experienced, professional web developers is now more important than ever.

So much so that in July 2018, we made the decision to acquire one of Newcastle’s leading web design and development agencies, Redback Solutions. Redback have delivered and hosted literally thousands of website since 1999 and we have worked closely with them over a number of years.

Working together with our new sister company, you’ll get a fast, functional website that looks amazing across all screens and delivers on your business objectives.

SEO & New Site Migrations

Need to migrate to a new website without losing your search rankings, traffic and leads?

Most website owners aren’t aware of the SEO implications that come with launching a redesigned or completely new website. There are many factors to be considered and managed when migrating to a new website, especially if your existing site is doing well in search engines.

No website migration is perfect and search engines sometimes handle new site designs strangely. Our process helps to dot the i’s and cross the t’s to make sure your new site hits the Google ground running.

YOUR WEB + MARKETING TEAM

In July 2018, we acquired one of Newcastle’s leading web design and development agencies, Redback Solutions. Headed up by winner of 2018 NEWi Awards Creative of the Year Kyle Fuhrmann, Redback have delivered and hosted literally thousands of websites since 1999 and we’ve worked closely with them over a number of years.

What happens when we mash our marketing skills together with Redback’s dev and design chops? Fast, functional websites that look amazing across all screens, rank well in Google and deliver on your marketing objectives.

SEO Services in Newcastle & Earth

So how does a search engine decide how to rank your website – is it just about who pays them the most money?

Not at all – these days, major search engines like Google consider hundreds of factors when ranking web pages & mobile apps to choose who will appear on top of search results. (This is especially true for localised search queries.) Some factors you can legitimately influence, others you can’t. Luckily, we know SEO like the back of our hand.

Like any marketing channel, SEO is a case of “horses for courses”. For some of our clients, visibility in Google’s organic search results is absolutely critical to the health of their business. Without Google, they would have no new customers. For other clients, SEO just provides a nice extra trickle of new customers. The value of SEO really depends on your market and the search demand for your products and services. Our job is to help you identify whatever opportunity is available and help you maximise your returns from search engines. We love our job!

Location-based Marketing

Chasing local customers? Got multiple business locations?

Marketing across multiple business locations always comes with its challenges. We’ve managed successful SEO and digital media campaigns for franchises and brands with 2, 20, even 80 locations. Lean on our experience with the latest multi-location digital tactics and technologies. We’d love to tackle any localised marketing challenge you throw at us!

From dentists to franchises, airports to shopping malls…

If location is important to your customers, we’re the digital marketing agency for you.

Data-driven Advertising

Invest, measure and optimise with a modern-day digital advertising strategy.

It’s no secret that online advertising channels like Facebook, Google and YouTube are fantastic places to capture new leads and drive engagement for businesses. Huge user attention levels, precision targeting and amazing tracking capabilities across all devices. We’ll help you figure out how to get the best result for your budget.

The modern human is consuming video on their smartphone – not free-to-air TV. We’ll design a modern, mobile-first video marketing strategy for your brand.

Our process is simple. We use our experience to help you put the right creative in front of the right people and we measure the results. Then, we look at the data and figure out how to get an even better return on your ad spend.

Paid Search Advertising

Google’s behemoth of an advertising platform is extremely powerful when you know how to use it. Over the years, we’ve helped heaps of businesses grow UPwards with Google search advertising in Newcastle and other corners of Earth.

As one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge, we have a proven track record of excellence in Google Ads campaign management, account performance and client service. What are you chasing with Adwords? Better quality leads? A lower cost-per-conversion? A higher return on ad spend? When you trust us with your paid search campaigns, you can be assured that we’ll keep our eyes on the prize that matters most to you.

Across search, YouTube video, mobile, local and the Google display network – we know how to use Google to drive results for your business.

Is content really “King”?

Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales?

Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business.

You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.

We’ll help you create a tailored content marketing strategy that produces relevant outcomes for your business.

Data-driven Advertising

Invest, measure and optimise with a modern-day digital advertising strategy.

It’s no secret that online advertising channels like Facebook, Google and YouTube are fantastic places to capture new leads and drive engagement for businesses. Huge user attention levels, precision targeting and amazing tracking capabilities across all devices. We’ll help you figure out how to get the best result for your budget.

The modern human is consuming video on their smartphone – not free-to-air TV. We’ll design a modern, mobile-first video marketing strategy for your brand.

Our process is simple. We use our experience to help you put the right creative in front of the right people and we measure the results. Then, we look at the data and figure out how to get an even better return on your ad spend.

Social Media Marketing

We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.

Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.

To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.

Paid Search Advertising

Google’s behemoth of an advertising platform is extremely powerful when you know how to use it. Over the years, we’ve helped heaps of businesses grow UPwards with Google search advertising in Newcastle and other corners of Earth.

As one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge, we have a proven track record of excellence in Google Ads campaign management, account performance and client service. What are you chasing with Adwords? Better quality leads? A lower cost-per-conversion? A higher return on ad spend? When you trust us with your paid search campaigns, you can be assured that we’ll keep our eyes on the prize that matters most to you.

Across search, YouTube video, mobile, local and the Google display network – we know how to use Google to drive results for your business.

YouTube Ads for Action

Traditional TV advertisers are shifting their dollars to digital video platforms like YouTube for good reason. More eyeballs, precision targeting, greater cost-efficiency and deeper user insights.

With over 1.8 billion monthly active users in Australia, Google’s video behemoth certainly delivers on branding objectives. However, recent platform developments (particularly in the mobile experience) have made YouTube an extremely effective channel for lead generation and transactional marketing campaigns.

The modern human is consuming video on their smartphone over traditional video channels. We’ll design a modern, mobile-first video marketing strategy for your brand.

To display or not display?

The when, how & why of display ads.
Display is perhaps the most mis-used advertising channel on the web. It can be very easy to waste budget with junk placements and poor campaign execution. We’ll get your online display ads and retargeting in front of the right people on the right devices at the right time.

Online display remarking (a.k.a. retargeting) is one of the most cost-effective tactics for converting interested prospects into paying customers. It’s also a great way to re-engage your existing customer lists and site visitors with new offers, upsets and brand communications.

Facebook Advertising Agency

Advanced Facebook (and Instagram) advertising strategies for businesses and brands in Newcastle and Australia-wide.

Brand engagement advertising at a fraction of the cost. We’ll help you leverage social channels like Facebook, YouTube and Instagram to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.

Social networks are also fantastic places to attract leads.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.

Analytics and Reporting

Blog articles, social media posts, videos, corporate photography, podcasts, images, snaps, stories, infographics, guides, templates, checklists, reports – you name it. They all have a place in the digital marketing stratosphere. We’ll help you produce great, relevant content that will engage your audience, boost your search engine rankings & generate more leads.

If you have resources in-house, we can help you integrate systems for content production, scheduling & blog / social media publishing. Or, we can produce great content on behalf of your business. production, scheduling & blog / social media publishing.

Web Design for Results

We live in an impatient, ever-changing world where consumers want a fast, smooth, useful website experiences across all devices at all times. Hence we believe that having your website built by experienced, professional web developers is now more important than ever.

So much so that in July 2018, we made the decision to acquire one of Newcastle’s leading web design and development agencies, Redback Solutions. Redback have delivered and hosted literally thousands of website since 1999 and we have worked closely with them over a number of years.

Working together with our new sister company, you’ll get a fast, functional website that looks amazing across all screens and delivers on your business objectives.

SEO & New Site Migrations

Need to migrate to a new website without losing your search rankings, traffic and leads?

Most website owners aren’t aware of the SEO implications that come with launching a redesigned or completely new website. There are many factors to be considered and managed when migrating to a new website, especially if your existing site is doing well in search engines.

No website migration is perfect and search engines sometimes handle new site designs strangely. Our process helps to dot the i’s and cross the t’s to make sure your new site hits the Google ground running.

YOUR WEB + MARKETING TEAM

In July 2018, we acquired one of Newcastle’s leading web design and development agencies, Redback Solutions. Headed up by winner of 2018 NEWi Awards Creative of the Year Kyle Fuhrmann, Redback have delivered and hosted literally thousands of websites since 1999 and we’ve worked closely with them over a number of years.

What happens when we mash our marketing skills together with Redback’s dev and design chops? Fast, functional websites that look amazing across all screens, rank well in Google and deliver on your marketing objectives.

SEO Services in Newcastle & Earth

So how does a search engine decide how to rank your website – is it just about who pays them the most money?

Not at all – these days, major search engines like Google consider hundreds of factors when ranking web pages & mobile apps to choose who will appear on top of search results. (This is especially true for localised search queries.) Some factors you can legitimately influence, others you can’t. Luckily, we know SEO like the back of our hand.

Like any marketing channel, SEO is a case of “horses for courses”. For some of our clients, visibility in Google’s organic search results is absolutely critical to the health of their business. Without Google, they would have no new customers. For other clients, SEO just provides a nice extra trickle of new customers. The value of SEO really depends on your market and the search demand for your products and services. Our job is to help you identify whatever opportunity is available and help you maximise your returns from search engines. We love our job!

Location-based Marketing

Chasing local customers? Got multiple business locations?

Marketing across multiple business locations always comes with its challenges. We’ve managed successful SEO and digital media campaigns for franchises and brands with 2, 20, even 80 locations. Lean on our experience with the latest multi-location digital tactics and technologies. We’d love to tackle any localised marketing challenge you throw at us!

From dentists to franchises, airports to shopping malls…

If location is important to your customers, we’re the digital marketing agency for you.

Social Media Marketing

We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.

Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.

To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.

Is content really “King”?

Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales?

Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business.

You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.

We’ll help you create a tailored content marketing strategy that produces relevant outcomes for your business.

Social Media Marketing

We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.

Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.

To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.

YouTube Ads for Action

Traditional TV advertisers are shifting their dollars to digital video platforms like YouTube for good reason. More eyeballs, precision targeting, greater cost-efficiency and deeper user insights.

With over 1.8 billion monthly active users in Australia, Google’s video behemoth certainly delivers on branding objectives. However, recent platform developments (particularly in the mobile experience) have made YouTube an extremely effective channel for lead generation and transactional marketing campaigns.

The modern human is consuming video on their smartphone over traditional video channels. We’ll design a modern, mobile-first video marketing strategy for your brand.

Facebook Advertising Agency

Advanced Facebook (and Instagram) advertising strategies for businesses and brands in Newcastle and Australia-wide.

Brand engagement advertising at a fraction of the cost. We’ll help you leverage social channels like Facebook, YouTube and Instagram to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.

Social networks are also fantastic places to attract leads.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.

Analytics and Reporting

Blog articles, social media posts, videos, corporate photography, podcasts, images, snaps, stories, infographics, guides, templates, checklists, reports – you name it. They all have a place in the digital marketing stratosphere. We’ll help you produce great, relevant content that will engage your audience, boost your search engine rankings & generate more leads.

If you have resources in-house, we can help you integrate systems for content production, scheduling & blog / social media publishing. Or, we can produce great content on behalf of your business. production, scheduling & blog / social media publishing.

Phone Call Analytics and Reporting

Blog articles, social media posts, videos, corporate photography, podcasts, images, snaps, stories, infographics, guides, templates, checklists, reports – you name it. They all have a place in the digital marketing stratosphere. We’ll help you produce great, relevant content that will engage your audience, boost your search engine rankings & generate more leads.

If you have resources in-house, we can help you integrate systems for content production, scheduling & blog / social media publishing. Or, we can produce great content on behalf of your business. production, scheduling & blog / social media publishing.

Analytics and Reporting

Data-driven marketing isn’t just a “nice to have” – It is critical to the success of any modern business. Our tracking capabilities are always improving as technology evolves. We’ll take a flexible approach and we’ll make sure you’ve always got a solid understanding of how your marketing channels are performing.

Whether it be a tricky Google Tag Manager implementation, an advanced data analysis project, or simply installing your Facebook pixel – marketing analytics requires solid planning and processes. We believe you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. There are literally billions of Google Analytics metrics we could spew at you, but we’d prefer to focus on the outcomes that matter for your business – such as leads & sales.

With today’s tracking tools, you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. A lower cost-per-conversion, a 30% increase in organic search traffic. Or simply consistent sales growth each quarter. Go on, set us some goals. We’re up for almost any analytics or reporting challenge.