Your Digital
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We'll help you grow and profit with digital marketing, SEO & advertising for real business outcomes.
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Real Outcomes.
$3 Million Increase in Yearly Revenue
HOME SERVICES COMPANY Home Services Company
Sometimes, the only thing our clients care about is revenue growth. With this home services provider, that what definitely the case. We started working with this client in 2015 after they’d been through a rocky few years. Their website was looking tired and couldn’t be found anywhere. Their traditional marketing channels weren’t cost-effective anymore and we were brought in to turn that all around.
Channels and tactics
- Aggressive Google Adwords pay per click search advertising campaigns with strong focus on optimising for a lower cost-per-lead.
- Ongoing localised Search Engine Optimisation (SEO) and content strategy
- Careful attention to the clients’ mobile website experience and conversion rates
- Commitment to encouraging customers to leave great reviews on Google and Facebook
- Marketing automation processes setup to re-engage customers who have bought in the past
- Above the line advertising spend shifted from traditional media to Facebook and Instagram
- Adaptive approach to budgeting and tactics based on seasonality and market factors
Outcomes
Fast-forward to 2018 and we’ve played a key part in growing this small business’ annual revenue by over $3 million per year and still trending UPwards.
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An International Disruptor
CAMPLIFY Camplify
Around the same time our agency kicked off (in early 2015), our director Dave also co-founded a little Newcastle-based startup that had big dreams of becoming the “Airbnb for caravans”. A bold new plan, Camplify had this big vision of activating people’s under-utilised RVs to more people experience the joys of camping. Starting life as a twinkle in CEO Justin Hales’ eye, Camplify was just another “peer-to-peer marketplace idea” at the time. With no funding, no customers and no idea of what the future would hold, all we really knew was that there were a tonne of RVs that were sitting on people’s lawns not being used. That was enough for us to take a leap of faith and become part of Camplify’s digital marketing team.
Channels and tactics
- An international SEO strategy built for scale
- Hyper-targeted social media advertising
- Google advertising automation and profit optimisation
- Marketing automation management
- Tests of every growth hack under the sun
- Much, much more
Outcomes
Camplify is currently valued in excess of $20m and boasts the largest RV rental fleet in Australia and the UK. A sensational story of growth, this star Newcastle tech company now sends thousands of people on holidays every month and holds a dominant share of the RV sharing market. Our role in the journey? Well, much of Camplify’s user growth has come from the digital marketing activities we’ve helped ideate and execute. Camplify is no doubt one of the jewels in our crown and we’ve loved every second of our involvement with this awesome Aussie startup!
Here are a few nice things Camplify’s CEO said about us:
“Vicinity continually surprise me with their professionalism, expert knowledge and ability to smash the KPI’s I set them out of the water.”
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New Patients
up 34%
HEALTH CLINIC CHAIN
Newcastle Health Business
When a business has been around since the 90s, it goes through many rounds of change. A few years back – this iconic Newcastle brand was rolling along OK, but they knew they needed to change their approach to acquiring new patients for their range of healthcare services. We got introduced to the CEO in April 2012 and their numbers have only moved UPwards ever since!
Channels and tactics
- Ongoing Google pay per click search ads, always aiming for the lowest cost-per-patient scenario.
- Gradual Search Engine Optimisation (SEO) and helpful content strategy
- A beautiful, seamless mobile website experience
- TV advertising spend shifted to Facebook and Instagram for a stronger return on ad spend
- Numerous successful campaigns and promotions
Outcomes
Year on year, we’ve been able to help this awesome Newcastle business grow their intake of new patients and in turn help more people improve their health and quality of life!
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82,400 Conversions From Google Ads
OUR CLIENTS LAST YEAR
Our Clients Last Year
Nobody likes a bragger, but hey – the proof is in the pudding. Last year, we helped our clients (mostly small to medium sized companies) generate over 80,000 conversions from Google Ads alone. We’re not talking “Contact page visits” or “Clicks”. We’re talking leads.
- Inbound phone calls
- Enquiry form submissions
- Quote requests
- Appointment bookings
- Online sales
- and more…
Real Conversion Numbers
If you haven’t already guessed, we’re big on data and accountability. The graph above shows real numbers from our real clients and for the majority of our wonderful clients, Google Ads are still the most cost-effective advertising channel for new customers. We’re honoured to be one of just a handful of Google Premier Partner agencies in Australia. This partnership gives us and our clients access to top-notch training and support directly from Google. The best part? Things are only getting stronger. Year on year, we’re seeing insane results for our clients’ businesses via Google’s advertising suite, including:
- Google Adwords / Pay Per Click search ads
- YouTube video advertising
- Google display and remarketing
- Google mobile app advertising
We’d love to send some conversions your way too!
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Jets' Official Digital Marketing Partner
Newcastle Jets FC Newcastle Jets
After a stellar 2017/18 season, we’re pumped to have been appointed as official digital marketing partner for the Jets’ 2018/19 A-League campaign. We’ve got some crazy football nuts in our office who are very keen to help achieve the following for the Jets this year:
- Drive ticket sales and maximise membership numbers from digital channels
- Re-configuring and managing the clubs’ digital analytics, tracking systems and marketing audiences to help the Jets make sense of their data
- Increase awareness engagement on social and messaging apps
- Improve the user experience and engagement rates of the clubs’ web properties within the confines of FFA site templates
- Get the ball rolling on the clubs’ long term digital strategy
Check out the Jets’ internally produced season launch video “Made of Newcastle” right here!
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Over $200k in New Product Sales
ELECBRAKES Elecbrakes
Elecbrakes is Australia’s first Bluetooth electric trailer brake controller. This innovative device was invented on the NSW Central Coast / Newcastle by an innovative team of engineers and trailer manufacturing experts. With the Elecbrakes system, a controller is fitted to the trailer and wired into the existing electrical circuits. A remote control or smartphone with the Elecbrakes app is then used to monitor, change settings and control the trailer’s brakes.
Channels and tactics
- Google search ads
- Facebook ads and groups marketing
- Instagram lead-gen ad campaigns
- On-site SEO
- Traditional database marketing
- New website
Outcomes
In under 2 years since launch, we were able to help Elecbrakes achieve over $1,000,000 in sales for this new product. The launch of their new website and remote control saw their monthly sales increase by 160% in the first month. Their month-on-month growth is still trending UPwards aggressively and we’re very excited to see how Elecbrakes will continue to disrupt the traditional brake controller industry – both here in Australia and abroad!
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Dominant Market Share in Search
PEST CONTROL COMPANY
Pest Control Company
This is a story of maximising opportunity. Every ounce of opportunity. On search engines. Really, who doesn’t want a dominant share of Google’s search results in their chosen market? For this pest control business, it is all about squeezing the lemon for every last bit of tangy, delicious SEO juice.
Channels and tactics
- New mobile-first website experience
- Aggressive, data-driven approach to Google advertising
- Budget shift from traditional media to digital
- Facebook as an engagement and nurturing tactic
- A clever approach to generating real, genuine Google reviews
- Customer re-engagement strategy support
- A comprehensive approach to content for dominant search engine visibility
- and more…
Outcomes
- Drastically improved conversion rates
- Dominant share of local organic search engine market
- A really happy client who said this about us:
“I deal with Vicinity because they get results! They know their Search Engine Optimisation and digital marketing better than anyone I have ever dealt with before. They also put the needs & objectives of the customer FIRST.”
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43¢ Cost Per Conversion
BRISBANE AIRPORT
Brisbane Airport
The friendly folks at Brisbane Airport Corporation were excited to let Queenslanders know about their new service to Vancouver with Air Canada. We were even more excited to exceed their expectations with Facebook ads!
Channels and Tactics
- Mapped out highly targeted ad creative and messaging to specific audience segments
- Drove prospects to a high-converting contest landing page with viral social sharing built-in
- Tweaked audience strategy throughout the campaign to further optimise cost-per-lead metrics
- Leveraged retargeting to build email list from BAC’s large volume of website visitors
Outcomes
We went above and beyond what the Brisbane Airport was hoping to achieve from their campaign. Monitoring the conversion data closely, we tweaked and tested the ads to find the best cost per conversion, ending up at just 43 cents per new subscriber.
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OUR CLIENTS LAST YEAROur Clients on Mobile Last Year
Do you remember the first time you laid eyes on an iPhone back in 2007? One of your initial thoughts may have been “Wow, I can’t ever see consumers accessing my website on this little thing!”… Don’t worry, we thought the same thing! Oh, how wrong we all were… According to leading web intelligence site SimilarWeb, mobile now accounts for over 65% of all website traffic and this figure is only growing by the day.
Last year, we saw our clients’ results from mobile skyrocket – with some sites seeing in excess of 80% of their total leads coming from smartphones. Crazy, huh?
Big numbers on small screens
Here’s just a few of the ways we can keep your mobile users in mind:
- Mobile-first website experiences (it’s no longer enough to just have a “mobile-friendly” site. To maximise ROI, your site should be designed with all screen sizes in mind)
- Close attention to conversion rates and cost per conversion across all devices
- Consideration of mobile-specific search, display, video and social ad formats
- Including “near me” keywords in search ads
- Relevant structured markup optimised for voice search
- Messenger bots, live chat and other mobile lead magnets
- Mobile commerce solutions eg. Selling through Facebook Messenger
- Progressive web apps and smartphone notifications strategies
- Content load speed improvements via new technologies like Google AMP and Facebook Instant Articles
- Cross-device analytics and conversion attribution
- Emails that look nice and pretty on mobile
- And the list keeps growing…
Mobile is here and we’re here to help you tackle it.
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Over $100k of Ad Spend GOOONE.
PROFESSIONAL FIRM
Professional Firm
In business, it can be scary to let go of things that worked for you in the past. This mid-sized professional services firm had sensed for years that they were no longer getting value from their annual investment in printed directory advertising. However, they couldn’t be certain that this channel wasn’t still working for them and were worried that they could lose business if they dropped their ads. We were more than happy to step in and help them make a data-driven decision to focus their budget into measurable digital channels.
Channels and tactics
- Successful shift of budget from print to digital advertising
- New website focussed on mobile user experience and conversion rates
- Google advertising optimisation
- Technical SEO and content strategy guidance
- Tests of every growth hack under the sun
- Lots more
Outcomes
- 27% YOY increase in monthly organic search traffic (from a 5 digit base)
- Overall advertising spend reduced significantly
Effective Social
Ads at Scale
Property Website
Property Website
One of Australia’s largest property sites came to us looking for a custom solution to their social advertising offering. The challenge was to automate campaign delivery at scale, whilst still maintaining a level of personalisation across every single advert.
Channels and tactics
- Hyperlocal mobile ad targeting parameters for 55,000 Sa1 regions across Australia
- Development of a web app to override Facebook’s default geo-targeting capabilities
- Automation of setup and management processes for up to 1500 campaigns at a time
- Dynamic ad creative and responsive campaign optimisation
- Messenger conversion funnels
- Facebook lead ads
- Instagram advertising
- Lots more
Outcomes
- Smooth, cost-efficient process achieved for managing up to 1500 localised campaigns simultaneously
- A far superior cost-per-lead scenario compared to previous social efforts
- Lots of very useful, localised data insights
No doubt about it, this was a curly problem to solve – but we enjoyed the challenge thoroughly!
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Decktec Launches with a Bang
DECKTEC
Decktec
A World-first, Decktec is brought an exciting new product – in fact, an entirely new category – to the decking industry. This innovative, Aussie-made decking system promises to help customers save time and money laying decks. The product is hot and our job is to make sure the right people find out about it.
Channels and tactics
- Facebook and Instagram Advertising
- Old school direct marketing
- Email marketing
- Facebook Messenger
Outcomes
- HIA finalists in product of the year
- Over 500,000 fully engaged video views on social and growing steeply
- Thousands of Messenger subscribers
- Numerous new stockists acquired
- Pallets of Decktec flying out the door
Offline + Digital Attribution Insights
PROBLEMS WE LIKE TO SOLVEProblems we like to solve
Offline + online marketing attribution. There’s no question, it can be a tough challenge to nail accurately. Especially when you’ve got a diverse mix of online and offline touch points in your typical customers’ buying journey.
Shifting media budgets from tried-and-true channels across to modern digital channels can also be a scary process when you’ve relied on traditional channels for decades. Although we’ve always been a 99% digital-focussed marketing company, we totally understand the role offline media still plays within many business’ marketing strategies. So in recent years, we’ve worked super hard to help draw some tangible correlations, causations and conclusions to help our clients’ make better business decisions.
Here’s a handful of examples:
- Tracking real-world in-store visits and tying those conversions to digital campaigns
- Analysing how offline PR and media campaign schedules influence website traffic and conversions
- Integrating digital tracking techniques into offline media (eg. Placing tracked and recorded phone numbers in newspaper and yellow page ads)
- Monitoring and interpreting branded search traffic on the back of offline marketing activity
- Aligning offline sales data with digital dashboards and campaigns
Go on, throw and offline + online attribution problem at us!
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Thousands of
New Client Leads
WELLFIT PERSONAL TRAINING
WellFit Personal Training
WellFit is Newcastle and the Hunter’s leading group of specialist personal training studios. We’ve been with them since day dot back in 2011 and we’re proud to have helped them grow to where they are today – having helped so many local people achieve their health and fitness goals.
Channels and tactics
- Google Adwords Search Engine Marketing
- Localised Search Engine Optimisation
- Facebook and Instagram Advertising
- Daily YouTube video series
- New website…coming soon!
Outcomes
- Several thousand new client leads
- Consistent YoY growth in traffic and leads
- Almost 500,000 video views on YouTube
- A number of successful campaigns on social media
SEO Traffic UP 23% and SOLD OUT
Machinery Dealer
Machinery Dealer
We’re strong believers that word-of-mouth referrals should be a primary source of new sales leads for any business. However, this international machinery sales company was relying a little too heavily on word-of-mouth and industry referrals. There was a tonne of potential customers searching on Google every day for this clients’ range of industrial vehicles and machinery. They were capturing almost none of these potential sales.
- Cleaned up technical issues with existing WordPress website
- Website analytics / conversion tracking implemented
- On-site Search Engine Optimisation and content development
- Off-site citation building and link acquisition strategy
- Ongoing organic traffic growth plan + execution process
The Results
The client had little knowledge of the digital world and was understandably weary about been “burned” by another digital agency who promised so much yet delivered little. We assured him he was in good hands this time. Fast-forward a few months and here are some of the results we have been able to achieve for this client:
- SEO Traffic UP 23%
- Sales leads UP across all key product categories
- In 6 months, this client went from having to chase sales leads to being sold out of a few key product categories 8 weeks in advance
Coherent, Actionable Reporting
NOT FOR PROFIT
Not for Profit
We love data, so when a national Not for Profit approached us for help with reporting we were pretty excited to be involved. The client was running nationwide campaigns on multiple platforms with low visibility of each campaign’s performance.
Metrics and reporting
- Individual campaign and promotion performance
- Which marketing sources were driving traffic and conversions
- Which content users are engaging with most
- Simple dashboards to help the client’s internal marketing team easily communicate key insights to their board.
About 5 Million Video Views
OUR CLIENTS LAST YEAROur Clients Last Year
One Friday arvo, we decided we’d do a count of how many video views our clients attracted last year.
The numbers were insane, with Facebook, Instagram, YouTube and Linkedin leading the way – in that order.
We came to a rough total figure of 5 million video views.
Our conclusion? Video is critical.
(We probably could have figured this out without all the counting, huh?)
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Search Ads Cost-Per-Lead Down 59%
RENTAL BUSINESS Rental Business
When we took over this rental business’ search marketing from another agency, we had some high standards to maintain. However, with a little sideways thinking and some clever execution by our campaign management team, we were able to reduce CPA significantly. In non-geek speak, that means our client now pays less for every new customer we bring to their business from search engines. Yippee!
Channels and tactics
- Aggressive Google and Bing Ads campaigns
- Cross-device conversion rate optimisation
- Ad split testing
- Careful budget management across 10+ locations
- Dynamic objectives based on search impression share and ROI
- Social remarketing to improve overall CPA
- Online reviews strategy to boost conversion rates
- Other bits and pieces
Outcomes
- Search Ads Cost Per Lead Improved 59%
- Overall conversions UP by 33% in 2 years
Enrolment Enquiries
UP 43% YOY
EDUCATION PROVIDER
Education Provider
We recently worked with an Education Provider to improve leads across their 30+ locations across Australia. This client needed help to capture potential customers searching on Google for their services and increasing brand awareness in local regions.
Channels and tactics
- Website analytics / conversion tracking implemented
- Localised Google Ads across 30+ locations Australia-wide
- Localised Facebook lead-gen campaigns across 30+ locations Australia-wide
Outcomes
- New booking enquiries UP by 43% year on year
- Over 500,000 people reached on social media
From Nowhere to #1 on Google
MEDICAL PRACTICE
Local Medical Practice
Our client came to us for help to launch their new website before opening the doors of their practice. It’s always a challenge for a new website to become recognised in Google’s Organic Search Results. We were over the moon that within 5 months of launching the website, our client was dominating Google Organic search results!
Channels and tactics
- Ongoing Google pay per click search ads, always aiming for the lowest cost-per-patient scenario
- Gradual Search Engine Optimisation (SEO)
- A beautiful, seamless mobile website experience
Outcomes
- Dominant share of local organic search visibility
- Google #1 source of new patient enquiries
Lower Budget,
More Revenue
AUTO SERVICE
Auto Repair Shop
We recently took over this auto repair business’ search marketing from another agency, with a heavy dependence on Google Ads for revenue the client was understandably nervous about the move. However, we worked quickly to assure him he was in good hands. Monitoring campaign conversion data closely, we tweaked and tested the ads to find the best ROI.
Channels and tactics
- Aggressive Google Ads campaigns
- Cross-device conversion rate optimisation
- Careful budget management
- Dynamic objectives based on search impression share and ROI
Outcomes
- Adwords ROI Improved 69%
- Revenue UP by 13%
363,736 Phone Calls from Google Maps
OUR CLIENTS LAST YEARRinging off the hook
Over the course of one quarter, we saw over 360,000 inbound phone calls to our clients’ Google My Business listings. Based on these numbers, we reckon that ranking well in Google’s localised search results matters – alot.
Learn more about our Newcastle SEO services here and phone call tracking here.
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SEO Share UP 222%+ Record Sales
FINANCIAL SERVICES FIRM
Financial Services Firm
This long term client has a strong history in the Hunter region, but their digital presence did not reflect that when we were first referred to them. Our sole KPI from day #1 was “Get me more business”.
Channels and tactics
- New responsive WordPress website project
- On-site and off-site Search Engine Optimisation
- Linkedin and Facebook lead-gen campaigns
- Industry-specific email and database marketing
Outcomes
- Google traffic is at an all-time high, UP 222.65% since we started working on the site
- The firm is generating record new client sales with search engines being the primary source of growth
Successful Launch into the US
Public Facilities Startup
Public Facilities Startup
We recently got thrown the interesting challenge of helping a niche Aussie startup make their move into the US market.
Channels and tactics
- Localised social ad campaigns and community surveys
- Online market research and database collection
- Trade show marketing support and email marketing
Outcomes
- Strong engagement amongst
- A handful of highly valuable business-to-business corporate sales leads
ZERO Marketing
Bullsh!t.
Vicinity Marketing
These are all genuine, no BS.
All of the results we’ve shared on our website are real outcomes we’ve helped produce for our clients. Of course, we can’t take 100% of the credit – Great client collaboration has been key in all of these results. Here are a few things we’ve noticed all our most successful clients have in common:
- They’re committed to working with us as a true partner in their business
- They’re open to ideas – taking a few risks and trying new things
- They’re willing to do their part to make the most of their marketing activity. eg. Following up on leads, participating in the content production process, giving feedback on performance metrics, etc.
Our Reviews on Google
We love it when we’re able to make a difference to our clients’ businesses. It seriously gives us warm fuzzies! It’s even better when they share their kind words publicly over on Googs. Check out our Google reviews right here!
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WHAT WE'RE ABOUT
On the shores of sunny Newcastle, there is a digital marketing team full of marvellous, clever humans who care about three things only:
- Bringing you closer to your customers,
- Delivering you real business outcomes and
- Helping you adapt and move forward in this crazy “Jetson’s era”
CRED, SKILLS & TOOLS
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Our Capabilities
Here are some of the qualifications and tools we use to do our job for clients
We’re one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge – recognising our proven track record of excellence in Google Ads performance and client service.
See Google’s advertiser guide for working with third parties here
Our team is skilled across a range of Facebook business and marketing services – including Facebook Ads Manager, the Facebook Pixel and Facebook Analytics, as well as Facebook pages, groups, Messenger and more.
CallRail is a phone call tracking platform for data-driven Marketers. We lean on CallRail’s intuitive and powerful call analytics trusted by more than 100,000 businesses across Australia and the US.
We use YouTube to host and optimise client video channels for search engine discovery, brand and lead-gen marketing campaigns. We also run video advertising campaigns on YouTube via the Google Ads platform.
Part of the Google Marketing Platform, Google Analytics is a free digital analytics service we use on all of our clients’ sites to track traffic, conversions, sales, revenue and other marketing data insights.
Also part of the Google Marketing Platform, Google Tag Manager allows us to manage our clients’ tracking tags without editing their website code. GTM delivers simple, reliable, easily integrated tag management — for free.
As a Google Premier Partner, we have certified individuals in all the major Google advertising categories. The Google Ads platform includes search ads (i.e. PCC / Adwords / SEM), display, YouTube video, app ads, shopping and more.
Google Search Console is a suite of tools and reports to help us measure our clients’ SEO traffic and performance, fix issues, and optimise visibility in Google’s desktop, mobile, local, voice and other search channels.
Mobile marketing is such a critical priority for businesses these days and we take a pretty serious “mobile-first” approach. A number of our team members have completed Google’s mobile site certification.
Google Data Studio is a powerful tool that helps us unlock the power of our clients’ data with interactive dashboards and engaging reports that inspire smarter business decisions.
Another jewel in Google’s marketing platform crown is Google Optimize. This tool allows us to easily run tests on our your website so it works better for your customers and your business.
An essential starting point on Google for any business is creating and optimising your free Google My Business listings, which appear for localised search queries on Google Search and Maps. We’ve managed and optimised thousands of GMB listings over the years.
MOZ Analytics is one of the world’s most popular SEO tools. We use MOZ’s advanced paid tools to track clients’ search visibility / keyword rankings, domain authority, content effectiveness and more.
We find ourselves increasingly using Instagram’s marketing tools to drive results for clients. We have significant experience running Instagram advertising campaigns at scale and we also have a team member who has personally built an audience of over 800,000 followers on the platform.
ManyChat is one of the hottest tools in marketing. As a leader the mobile messaging space, ManyChat lets you create Facebook Messenger bots for marketing, sales and support. We love it and so do our clients (and their customers!).
We love lead magnets? Interactive lead magnets. Outgrow allows us to build powerful, interactive experiences to capture leads for our clients. Think calculators, quizzes, polls, assessments & More. Our own ROI calculator is just one example of what Outgrow can do.
The extremely powerful Hotjar allows us to see how website visitors are behaving, collect user feedback and turn more visitors into customers with tools like heatmaps, visitor recordings, conversion funnels and more.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. It’s our favourite SEO and competitive intelligence tool!
Powering over 30% of Earth’s websites, WordPress is the world’s most popular Content Management System (CMS). In partnership with our sister company Redback Solutions, we’ve designed and built hundreds of WordPress websites in Newcastle for clients across Australia and overseas.
We use this amazing tool to connect marketing/business tools and automate workflows. Essentially, Zapier moves info between your web apps automatically so all your marketing tools speak to each other.
Of course, Google controls the majority of search market share in Australia. However, Bing still attracts around 5-7% of desktop searches and we like to broadcast our clients’ campaigns across to Bing Ads to squeeze a few more leads out of the search budget.
We love Gleam. We use Gleam to build powerful competitions and sweepstakes campaigns across social and email for some clients. We’ve tested tonnes of contest apps on the market and Gleam has come up trumps as the best every time.
Conversational forms are definitely becoming a “thing” and Typeform is a leader in this space. This versatile data collection tool “makes asking easy & answering refreshing”. Typeform also plays nicely with many of the top marketing tools and platforms.
The Google-led Accelerated Mobile Pages project is an open-source initiative aiming to make the web better (and FASTER) for all. We’re able to configure AMP when appropriate for sites that require a faster, smoother experience in mobile search results.
WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress and it’s the no-brainer choice for our clients who want to sell online with WordPress.
The industry standard for SEO plugins is Yoast SEO. We’ve configured Yoast across hudnreds of sites and it is a staple inclusion in our foundational SEO processes.
The Screaming Frog SEO Spider is an essential tool in our toolbox. Screaming Frog is a website crawler we use to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO for our clients.
We use and recommend Autopilot to capture new leads from our clients’ websites, apps and blogs to then nurture them with personalized journeys and messages via email, SMS and even postcard. Definitely one of our favourite marketing automation tools.
Mailchimp is a great tool for creating and managing simple email marketing campaigns and automation flows. Mailchimp is great for small businesses looking for an easy, cost-effective marketing tool.
Xero is the most powerful accounting platform in Australia and for some clients, we get to run performance reports that feed marketing results data straight up against financial results from Xero.
Business-to-business marketing, advertising and business development on LinkedIn is now a very viable option to help you engage the world’s largest community of professionals and drive actions relevant to your business.
Canva is a graphic-design tool that makes it easy for designers and non-designers to create beautiful digital ad designs, brand assets and other graphics. Quickly and cost-effectively. We bloody love Canva!
This clever little video maker helps us turn your photos and video clips into professional videos quickly and cost-effectively. We use Animoto for a number of our clients’ social media and digital advertising campaigns.
And last but certainly not least, our primary creative production platform is Adobe Creative Cloud. ACC is an industry-leading set of apps and software tools used for graphic design, video editing, web development and photography.
We’re one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge, acknowledging our excellence in Google Adwords (now known as Google Ads) campaign management, account performance and client service. Of course, we’re not just a Google Ad agency.
We have a proven track record in all the major online marketing channels – SEO (Search Engine Optimisation), Facebook advertising, YouTube video marketing and much more. Our team has collectively worked with over 500 businesses to drive real, tangible results and we’d love to help you too.
We’ll give you
Your Digital Marketing Team
Technology is evolving at break-neck speed and your marketing needs to evolve with it. How do you make sense of all the new platforms and advertising options available? Where are your best customers hanging out online? How do you reach them cost-effectively? Who can you trust with your marketing dollars?
We get it – digital marketing can be really confusing and, at times, bloody frustrating. Collectively, our team has worked with over 500 businesses and brands to produce measurable, meaningful marketing outcomes across all the major digital channels. (Check out some of our real-life client results here.)
Our approach is to serve as you need us. From digital strategy to all-out tactical execution. We can plug in with your internal marketing team or become your fully outsourced digital marketing department.
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Digital Marketing Services
Digital Marketing Strategy
Digital Marketing Strategy
We reckon strategic marketing is about more than just “doing Facebook ads” or “building a website”. Our approach to digital strategy is to start with uncovering the things about your business that make it unique. We then help you adapt to exploit existing opportunities and take advantage of new ones in your marketplace.
Brand positioning, channels, creative and financial objectives are all key to forming a well-rounded digital strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how best to engage with them. You’ll get 10% planning and 90% action. We’ll focus on implementing tactics, testing what works and refining over time.
Because let’s face it – nobody needs another dusty old 99-page strategic marketing plan that never gets executed upon.
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Search Engine Optimisation
SEO Services in Newcastle & Earth
So how does a search engine decide how to rank your website – is it just about who pays them the most money?
Not at all – these days, major search engines like Google consider hundreds of factors when ranking web pages & mobile apps to choose who will appear on top of search results. (This is especially true for localised search queries.) Some factors you can legitimately influence, others you can’t. Luckily, we know SEO like the back of our hand.
Like any marketing channel, SEO is a case of “horses for courses”. For some of our clients, visibility in Google’s organic search results is absolutely critical to the health of their business. Without Google, they would have no new customers. For other clients, SEO just provides a nice extra trickle of new customers. The value of SEO really depends on your market and the search demand for your products and services. Our job is to help you identify whatever opportunity is available and help you maximise your returns from search engines. We love our job!
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Multi-Location Marketing
Location-based Marketing
Chasing local customers? Got multiple business locations?
Marketing across multiple business locations always comes with its challenges. We’ve managed successful SEO and digital media campaigns for franchises and brands with 2, 20, even 80 locations. Lean on our experience with the latest multi-location digital tactics and technologies. We’d love to tackle any localised marketing challenge you throw at us!
From dentists to franchises, airports to shopping malls…
If location is important to your customers, we’re the digital marketing agency for you.
Learn more
Online Advertising
Data-driven Advertising
Invest, measure and optimise with a modern-day digital advertising strategy.
It’s no secret that online advertising channels like Facebook, Google and YouTube are fantastic places to capture new leads and drive engagement for businesses. Huge user attention levels, precision targeting and amazing tracking capabilities across all devices. We’ll help you figure out how to get the best result for your budget.
The modern human is consuming video on their smartphone – not free-to-air TV. We’ll design a modern, mobile-first video marketing strategy for your brand.
Our process is simple. We use our experience to help you put the right creative in front of the right people and we measure the results. Then, we look at the data and figure out how to get an even better return on your ad spend.
Learn more
Social Media Marketing
Social Media Marketing
We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.
Learn more
Google Advertising
Paid Search Advertising
Google’s behemoth of an advertising platform is extremely powerful when you know how to use it. Over the years, we’ve helped heaps of businesses grow UPwards with Google search advertising in Newcastle and other corners of Earth.
As one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge, we have a proven track record of excellence in Google Ads campaign management, account performance and client service. What are you chasing with Adwords? Better quality leads? A lower cost-per-conversion? A higher return on ad spend? When you trust us with your paid search campaigns, you can be assured that we’ll keep our eyes on the prize that matters most to you.
Across search, YouTube video, mobile, local and the Google display network – we know how to use Google to drive results for your business.
Learn more
Content Marketing
Is content really “King”?
Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales?
Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business.
You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.
We’ll help you create a tailored content marketing strategy that produces relevant outcomes for your business.
Learn more
YouTube Video Advertising
YouTube Ads for Action
Traditional TV advertisers are shifting their dollars to digital video platforms like YouTube for good reason. More eyeballs, precision targeting, greater cost-efficiency and deeper user insights.
With over 1.8 billion monthly active users in Australia, Google’s video behemoth certainly delivers on branding objectives. However, recent platform developments (particularly in the mobile experience) have made YouTube an extremely effective channel for lead generation and transactional marketing campaigns.
The modern human is consuming video on their smartphone over traditional video channels. We’ll design a modern, mobile-first video marketing strategy for your brand.
Learn more
Facebook Advertising
Facebook Advertising Agency
Advanced Facebook (and Instagram) advertising strategies for businesses and brands in Newcastle and Australia-wide.
Brand engagement advertising at a fraction of the cost. We’ll help you leverage social channels like Facebook, YouTube and Instagram to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Social networks are also fantastic places to attract leads.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
Analytics & Reporting
Analytics and Reporting
Data-driven marketing isn’t just a “nice to have” – It is critical to the success of any modern business. Our tracking capabilities are always improving as technology evolves. We’ll take a flexible approach and we’ll make sure you’ve always got a solid understanding of how your marketing channels are performing.
Whether it be a tricky Google Tag Manager implementation, an advanced data analysis project, or simply installing your Facebook pixel – marketing analytics requires solid planning and processes. We believe you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. There are literally billions of Google Analytics metrics we could spew at you, but we’d prefer to focus on the outcomes that matter for your business – such as leads & sales.
With today’s tracking tools, you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. A lower cost-per-conversion, a 30% increase in organic search traffic. Or simply consistent sales growth each quarter. Go on, set us some goals. We’re up for almost any analytics or reporting challenge.
Learn more
Email & Database Marketing
Database and Email Marketing
Grow, nurture and convert your database with SMS, messaging and email marketing.
We’ve heard many a marketer proclaim that “Email marketing is dead”. But you know what? It really isn’t. Not for brands who focus their emails around useful, helpful and timely. The more you know about your prospects and customers, the better equipped you are to communicate with them.
We’ve helped clients automate their sales processes, re-engage prospects and improve their marketing ROI with email, SMS and database marketing. We’d love to help you too.
Learn more
Mobile Messaging & Chatbots
Mobile Marketing, Messenger & Chatbots
Mobile channels like Messenger, push notifications & chatbots are hot as hell right now for businesses looking to stay ahead. How can you stay close to your customers with mobile messenger marketing?
Think about where you spend the majority of your online time. On your phone, right? In messaging apps, right?
We build chatbots to automate conversations with your customers who contact you via Facebook Messenger or your website. Think of a broadcast like sending out an email to your subscriber base, but instead it’s within Facebook Messenger and has potential open-rates upwards of 80%. Chatbots can collect all of your customer’s data and import it directly into over 500 different management systems. E.g. MailChimp, Infusionsoft, Aweber, Zendesk. This data can be segmented, ensuring your customers receive super personalised, localised messages and promotions.
Engage where your customers are – on mobile.
Learn moreMarketing on Search Engines
We’ve helped hundreds of businesses grow UPwards with SEO and Google Adwords Search Ads in Newcastle and other corners of Earth.
Whether through organic search optimisation, local SEO or paid search advertising, our approach to search marketing is to focus on the highest priority tasks that move the needle for your business.
It could be the finding the keywords that drive your best cost-per-conversion, or writing content around the topics that drive the most sales for your business. Wherever your best bang for buck on Google lies, we’ll help you get the results you’re after from search engines.
Learn more
Digital Marketing Services
Smart Websites
Web Design for Results
We live in an impatient, ever-changing world where consumers want a fast, smooth, useful website experiences across all devices at all times. Hence we believe that having your website built by experienced, professional web developers is now more important than ever.
So much so that in July 2018, we made the decision to acquire one of Newcastle’s leading web design and development agencies, Redback Solutions. Redback have delivered and hosted literally thousands of website since 1999 and we have worked closely with them over a number of years.
Working together with our new sister company, you’ll get a fast, functional website that looks amazing across all screens and delivers on your business objectives.
Learn more
Website Migrations & SEO
SEO & New Site Migrations
Need to migrate to a new website without losing your search rankings, traffic and leads?
Most website owners aren’t aware of the SEO implications that come with launching a redesigned or completely new website. There are many factors to be considered and managed when migrating to a new website, especially if your existing site is doing well in search engines.
No website migration is perfect and search engines sometimes handle new site designs strangely. Our process helps to dot the i’s and cross the t’s to make sure your new site hits the Google ground running.
YOUR WEB + MARKETING TEAM
In July 2018, we acquired one of Newcastle’s leading web design and development agencies, Redback Solutions. Headed up by winner of 2018 NEWi Awards Creative of the Year Kyle Fuhrmann, Redback have delivered and hosted literally thousands of websites since 1999 and we’ve worked closely with them over a number of years.
What happens when we mash our marketing skills together with Redback’s dev and design chops? Fast, functional websites that look amazing across all screens, rank well in Google and deliver on your marketing objectives.
Learn more
Search Engine Optimisation
SEO Services in Newcastle & Earth
So how does a search engine decide how to rank your website – is it just about who pays them the most money?
Not at all – these days, major search engines like Google consider hundreds of factors when ranking web pages & mobile apps to choose who will appear on top of search results. (This is especially true for localised search queries.) Some factors you can legitimately influence, others you can’t. Luckily, we know SEO like the back of our hand.
Like any marketing channel, SEO is a case of “horses for courses”. For some of our clients, visibility in Google’s organic search results is absolutely critical to the health of their business. Without Google, they would have no new customers. For other clients, SEO just provides a nice extra trickle of new customers. The value of SEO really depends on your market and the search demand for your products and services. Our job is to help you identify whatever opportunity is available and help you maximise your returns from search engines. We love our job!
Learn more
Multi-Location Marketing
Location-based Marketing
Chasing local customers? Got multiple business locations?
Marketing across multiple business locations always comes with its challenges. We’ve managed successful SEO and digital media campaigns for franchises and brands with 2, 20, even 80 locations. Lean on our experience with the latest multi-location digital tactics and technologies. We’d love to tackle any localised marketing challenge you throw at us!
From dentists to franchises, airports to shopping malls…
If location is important to your customers, we’re the digital marketing agency for you.
Learn more
Online Advertising
Data-driven Advertising
Invest, measure and optimise with a modern-day digital advertising strategy.
It’s no secret that online advertising channels like Facebook, Google and YouTube are fantastic places to capture new leads and drive engagement for businesses. Huge user attention levels, precision targeting and amazing tracking capabilities across all devices. We’ll help you figure out how to get the best result for your budget.
The modern human is consuming video on their smartphone – not free-to-air TV. We’ll design a modern, mobile-first video marketing strategy for your brand.
Our process is simple. We use our experience to help you put the right creative in front of the right people and we measure the results. Then, we look at the data and figure out how to get an even better return on your ad spend.
Learn more
Google Advertising
Paid Search Advertising
Google’s behemoth of an advertising platform is extremely powerful when you know how to use it. Over the years, we’ve helped heaps of businesses grow UPwards with Google search advertising in Newcastle and other corners of Earth.
As one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge, we have a proven track record of excellence in Google Ads campaign management, account performance and client service. What are you chasing with Adwords? Better quality leads? A lower cost-per-conversion? A higher return on ad spend? When you trust us with your paid search campaigns, you can be assured that we’ll keep our eyes on the prize that matters most to you.
Across search, YouTube video, mobile, local and the Google display network – we know how to use Google to drive results for your business.
Learn more
Content Marketing
Is content really “King”?
Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales?
Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business.
You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.
We’ll help you create a tailored content marketing strategy that produces relevant outcomes for your business.
Learn moreTargeted Online Advertising
Ahhh the crazy world of digital advertising… wow, what an interesting space these days huh? There are literally thousands of very clever ways businesses can advertise these days. From Facebook custom audiences, to Google search ads and retargeting, to sponsored Instagram Stories and promoted pins on Pinterest, the list goes on. And on… and on!
We can now access so much data about our customers and prospective customers to make digital ads supremely effective, lots of fun and perhaps just a tad creepy! We’ve tested a tonne of advertising strategies over the years and there’s a lot to get right. The creative, the targeting, the timing, the data, the placements and the automation. Our job is to invest your ad budget wisely in a way that achieves the business objectives you set for us.
Learn more
Digital Marketing Services
Online Advertising
Data-driven Advertising
Invest, measure and optimise with a modern-day digital advertising strategy.
It’s no secret that online advertising channels like Facebook, Google and YouTube are fantastic places to capture new leads and drive engagement for businesses. Huge user attention levels, precision targeting and amazing tracking capabilities across all devices. We’ll help you figure out how to get the best result for your budget.
The modern human is consuming video on their smartphone – not free-to-air TV. We’ll design a modern, mobile-first video marketing strategy for your brand.
Our process is simple. We use our experience to help you put the right creative in front of the right people and we measure the results. Then, we look at the data and figure out how to get an even better return on your ad spend.
Learn more
Social Media Marketing
Social Media Marketing
We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.
Learn more
Google Advertising
Paid Search Advertising
Google’s behemoth of an advertising platform is extremely powerful when you know how to use it. Over the years, we’ve helped heaps of businesses grow UPwards with Google search advertising in Newcastle and other corners of Earth.
As one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge, we have a proven track record of excellence in Google Ads campaign management, account performance and client service. What are you chasing with Adwords? Better quality leads? A lower cost-per-conversion? A higher return on ad spend? When you trust us with your paid search campaigns, you can be assured that we’ll keep our eyes on the prize that matters most to you.
Across search, YouTube video, mobile, local and the Google display network – we know how to use Google to drive results for your business.
Learn more
YouTube Video Advertising
YouTube Ads for Action
Traditional TV advertisers are shifting their dollars to digital video platforms like YouTube for good reason. More eyeballs, precision targeting, greater cost-efficiency and deeper user insights.
With over 1.8 billion monthly active users in Australia, Google’s video behemoth certainly delivers on branding objectives. However, recent platform developments (particularly in the mobile experience) have made YouTube an extremely effective channel for lead generation and transactional marketing campaigns.
The modern human is consuming video on their smartphone over traditional video channels. We’ll design a modern, mobile-first video marketing strategy for your brand.
Learn more
Online Display & Remarketing
To display or not display?
The when, how & why of display ads.
Display is perhaps the most mis-used advertising channel on the web. It can be very easy to waste budget with junk placements and poor campaign execution. We’ll get your online display ads and retargeting in front of the right people on the right devices at the right time.
Online display remarking (a.k.a. retargeting) is one of the most cost-effective tactics for converting interested prospects into paying customers. It’s also a great way to re-engage your existing customer lists and site visitors with new offers, upsets and brand communications.
Learn more
Facebook Advertising
Facebook Advertising Agency
Advanced Facebook (and Instagram) advertising strategies for businesses and brands in Newcastle and Australia-wide.
Brand engagement advertising at a fraction of the cost. We’ll help you leverage social channels like Facebook, YouTube and Instagram to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Social networks are also fantastic places to attract leads.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
Instagram Advertising
Analytics and Reporting
Blog articles, social media posts, videos, corporate photography, podcasts, images, snaps, stories, infographics, guides, templates, checklists, reports – you name it. They all have a place in the digital marketing stratosphere. We’ll help you produce great, relevant content that will engage your audience, boost your search engine rankings & generate more leads.
If you have resources in-house, we can help you integrate systems for content production, scheduling & blog / social media publishing. Or, we can produce great content on behalf of your business. production, scheduling & blog / social media publishing.
Learn moreWeb Design for Results
We live in an impatient, ever-changing world where consumers want a fast, smooth, useful website experiences across all devices at all times. Hence we believe that having your website built by experienced, professional web developers is now more important than ever.
So much so that in July 2018, we made the decision to acquire one of Newcastle’s leading web design and development agencies, Redback Solutions. Redback have delivered and hosted literally thousands of websites since 1999 and we have worked closely with them over a number of years.
Working together with our new sister company, you’ll get a fast, functional website that looks amazing across all screens and delivers on your business objectives.
Learn more
Digital Marketing Services
Smart Websites
Web Design for Results
We live in an impatient, ever-changing world where consumers want a fast, smooth, useful website experiences across all devices at all times. Hence we believe that having your website built by experienced, professional web developers is now more important than ever.
So much so that in July 2018, we made the decision to acquire one of Newcastle’s leading web design and development agencies, Redback Solutions. Redback have delivered and hosted literally thousands of website since 1999 and we have worked closely with them over a number of years.
Working together with our new sister company, you’ll get a fast, functional website that looks amazing across all screens and delivers on your business objectives.
Learn more
Website Migrations & SEO
SEO & New Site Migrations
Need to migrate to a new website without losing your search rankings, traffic and leads?
Most website owners aren’t aware of the SEO implications that come with launching a redesigned or completely new website. There are many factors to be considered and managed when migrating to a new website, especially if your existing site is doing well in search engines.
No website migration is perfect and search engines sometimes handle new site designs strangely. Our process helps to dot the i’s and cross the t’s to make sure your new site hits the Google ground running.
YOUR WEB + MARKETING TEAM
In July 2018, we acquired one of Newcastle’s leading web design and development agencies, Redback Solutions. Headed up by winner of 2018 NEWi Awards Creative of the Year Kyle Fuhrmann, Redback have delivered and hosted literally thousands of websites since 1999 and we’ve worked closely with them over a number of years.
What happens when we mash our marketing skills together with Redback’s dev and design chops? Fast, functional websites that look amazing across all screens, rank well in Google and deliver on your marketing objectives.
Learn more
Search Engine Optimisation
SEO Services in Newcastle & Earth
So how does a search engine decide how to rank your website – is it just about who pays them the most money?
Not at all – these days, major search engines like Google consider hundreds of factors when ranking web pages & mobile apps to choose who will appear on top of search results. (This is especially true for localised search queries.) Some factors you can legitimately influence, others you can’t. Luckily, we know SEO like the back of our hand.
Like any marketing channel, SEO is a case of “horses for courses”. For some of our clients, visibility in Google’s organic search results is absolutely critical to the health of their business. Without Google, they would have no new customers. For other clients, SEO just provides a nice extra trickle of new customers. The value of SEO really depends on your market and the search demand for your products and services. Our job is to help you identify whatever opportunity is available and help you maximise your returns from search engines. We love our job!
Learn more
Multi-Location Marketing
Location-based Marketing
Chasing local customers? Got multiple business locations?
Marketing across multiple business locations always comes with its challenges. We’ve managed successful SEO and digital media campaigns for franchises and brands with 2, 20, even 80 locations. Lean on our experience with the latest multi-location digital tactics and technologies. We’d love to tackle any localised marketing challenge you throw at us!
From dentists to franchises, airports to shopping malls…
If location is important to your customers, we’re the digital marketing agency for you.
Learn more
Creative Content Marketing
Remarkable creative is critical to each and every business’ digital content marketing strategy and our approach is to always start with the desired outcome in mind.
Blog articles, social media videos, stories, photography, podcasts, infographics, guides, templates, checklists, reports – you name it. They all have a place in the digital marketing stratosphere.
If you have resources in-house, we can work with your team to design effective systems for SEO, social and all types of content publishing. Or, we can produce great content on behalf of your business and put it in the right places to deliver the results you’re after.
Learn more
Digital Marketing Services
Social Media Marketing
Social Media Marketing
We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.
Learn more
Content Marketing
Is content really “King”?
Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales?
Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business.
You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.
We’ll help you create a tailored content marketing strategy that produces relevant outcomes for your business.
Learn moreSocial Media Marketing
Social networks like Facebook, Linkedin, Pinterest & Instagram have opened up exciting opportunities for businesses to reach new prospects with precision targeting. Never before has there been such a powerful opportunity to reach your perfect prospects, with the perfect message, at the perfect time.
Over recent years, we’ve invested tonnes of time and money in perfecting our processes and strategies for social media marketing.
To us, social media is not about simply posting to your Facebook page at 8am and 1pm each day. It’s about finding ways to deliver relevant, effective content to the right people over time so that they end up developing a strong affinity with your brand and ideally become a new paying customer and a repeat customer.
Learn more
Digital Marketing Services
Social Media Marketing
Social Media Marketing
We’ll help you leverage the world’s most advanced social marketing tools to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
To show off our mad skillz, we’ll provide a one-page overview of the top priority fixes and ideas we’d recommend for your social media strategy.
Learn more
YouTube Video Advertising
YouTube Ads for Action
Traditional TV advertisers are shifting their dollars to digital video platforms like YouTube for good reason. More eyeballs, precision targeting, greater cost-efficiency and deeper user insights.
With over 1.8 billion monthly active users in Australia, Google’s video behemoth certainly delivers on branding objectives. However, recent platform developments (particularly in the mobile experience) have made YouTube an extremely effective channel for lead generation and transactional marketing campaigns.
The modern human is consuming video on their smartphone over traditional video channels. We’ll design a modern, mobile-first video marketing strategy for your brand.
Learn more
Facebook Advertising
Facebook Advertising Agency
Advanced Facebook (and Instagram) advertising strategies for businesses and brands in Newcastle and Australia-wide.
Brand engagement advertising at a fraction of the cost. We’ll help you leverage social channels like Facebook, YouTube and Instagram to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Social networks are also fantastic places to attract leads.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
Instagram Advertising
Analytics and Reporting
Blog articles, social media posts, videos, corporate photography, podcasts, images, snaps, stories, infographics, guides, templates, checklists, reports – you name it. They all have a place in the digital marketing stratosphere. We’ll help you produce great, relevant content that will engage your audience, boost your search engine rankings & generate more leads.
If you have resources in-house, we can help you integrate systems for content production, scheduling & blog / social media publishing. Or, we can produce great content on behalf of your business. production, scheduling & blog / social media publishing.
Learn moreAnalytics and Reporting
Quick confession – We are a pack of nerds who really really looooove data. We understand the importance of tracking your return on investment from online marketing.
You shouldn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. There are literally billions of Google Analytics metrics we could spew at you, but we’d prefer to focus on the outcomes that matter for your business.
So go on, set us some goals. A lower cost-per-conversion, a 30% increase in organic search traffic. Or simply consistent sales growth each quarter. We’re up for almost any analytics or reporting challenge.
Learn more
Digital Marketing Services
Phone Call Tracking
Phone Call Analytics and Reporting
Blog articles, social media posts, videos, corporate photography, podcasts, images, snaps, stories, infographics, guides, templates, checklists, reports – you name it. They all have a place in the digital marketing stratosphere. We’ll help you produce great, relevant content that will engage your audience, boost your search engine rankings & generate more leads.
If you have resources in-house, we can help you integrate systems for content production, scheduling & blog / social media publishing. Or, we can produce great content on behalf of your business. production, scheduling & blog / social media publishing.
Learn more
Analytics & Reporting
Analytics and Reporting
Data-driven marketing isn’t just a “nice to have” – It is critical to the success of any modern business. Our tracking capabilities are always improving as technology evolves. We’ll take a flexible approach and we’ll make sure you’ve always got a solid understanding of how your marketing channels are performing.
Whether it be a tricky Google Tag Manager implementation, an advanced data analysis project, or simply installing your Facebook pixel – marketing analytics requires solid planning and processes. We believe you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. There are literally billions of Google Analytics metrics we could spew at you, but we’d prefer to focus on the outcomes that matter for your business – such as leads & sales.
With today’s tracking tools, you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. A lower cost-per-conversion, a 30% increase in organic search traffic. Or simply consistent sales growth each quarter. Go on, set us some goals. We’re up for almost any analytics or reporting challenge.
Learn moreWhy Choose Us?
1
You and your customers matter
You + your customers matter
We’re here to deliver you more of your ideal customers
Something you may notice about us is that we’re always talking about your most valuable customers. Who are they? Where do they hang out online? How do we reach more of them? How do we engage better with the “A” customers you already have? After all, we are acutely aware of where we sit in the marketing food chain. New customers to your business = food on your table (and ours!)
NEXT
2
We focus on your numbers
We focus on your numbers
If we can’t measure it, we won’t recommend investing your money in it.
We reckon you probably shouldn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. There are literally billions of metrics we could spew at you and of course we get the value of brand and reach and impressions. However, we’d prefer to focus on the outcomes that matter for your business. Like leads, sales and dollars.
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3
We’ll keep you ahead of the curve
Keeping ahead of the curve
Because the robots are coming and your marketing needs to adapt.
The robots are coming? Yeah seriously. Traditional jobs, services and industries are being automated and disrupted every week. Marketing is no different. New tech is coming out constantly and we’re always needing to re-learn and adapt with change. It’s tricky to stay on top of, but we love it and we see it as our responsibility to help keep you ahead of the pack.
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4
We’re flexible and we listen
We’re flexible and we listen
Two ears, one mouth and always doing the limbo for our clients
As Mike Tyson once said “Everybody has a plan until they get punched in the face”. None of us have ever punched anybody, but we gotta agree with him. Of course, we need to keep our eyes on your long term strategic goals. But sometimes the goalposts change and we need to try different tactics on a whim. We pinky promise to be responsive and flexible when stuff changes in your business and the plan has to change.
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5
We have the digital runs on the board
The proof is in the pudding!
We’ve always done digital marketing and we’ve always focussed on outcomes.
If you haven’t already, check out some of the results we’ve help our clients achieve over the years. These are all real runs on the board. One of the differences with us is that we have always been digital marketing specialists. We’re not dabbling in a bit of traditional media, or taking on branding work. We’re fully focussed on the execution of results-based digital marketing for our clients.
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6
We’re organised and systems-driven
We’re organised & systemised
Those annoying OCD people who track and document almost everything
Ahhhh, time…we all need more of it! At Vicinity, we believe great processes unlock productivity AND creativity. We could be the most talented marketers in the world, but if we aren’t organised enough to get through the work then we’re not worth paying are we? Change is constant, but we’re always trying to find ways to be more efficient and systemised to ensure you’re getting the best bang for your buck.
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We’re really fun. You'll LOVE us!
We really are fun.
Don’t you think life is wayyy too short to be boring and overly serious?
To be clear – we will always take your business and your results seriously. Like, maybe too seriously. Every single one of us has lost sleep and stressed about delivering for our clients. Honestly though, everything outside of that is a chance for us to enjoy our work and have a bit of fun. Our office is a like den of constant giggles. We love silly, we love happy and we love fulfilled ?
BOOK A CONSULTATIONOur Process
(Swipe to view all)
1
Do We Fit?
Let’s see whether we’re suited to each other before partnering up. Values, capabilities, budgets, etc… and we gotta like each other, right?
2
Marketing Plan
We’ll agree on a strategy, a direction and a scope of work that suits your objectives, market and budget. Timelines, expectations and clear KPIs are all set here. (Of course, stuff changes all the time online, so we can adapt as needed)
3
Low Hanging Fruit
Ahhh, the glorious quick wins. We’ll be keen to impress you early and knock over any no-brainer short term tactics that move the needle for you. Let’s also get your analytics and reporting sorted, collect necessary content resources, etc.
4
Building Momentum
Our model is built around continual improvement. In perpetual motion, we’ll focus on the high priority activities most likely to generate the best results as time rolls on.
5
Learn & Adjust
We’re all about testing, measuring and constantly adapting to find the best results. Together, let’s learn from our wins (and our screw ups!). We’ll adjust as technology changes and we’ll be there for you as long as we’re providing value As long as you pay our bills, of course. When people don’t pay our bills on time, our financial controller gets sooooo sad! ☹️
Your Digital Marketing & SEO Team
Meet our dedicated team of marketing nerds humans.
Swipe across and click our noses to get to know us better
Celine
Senior Account Manager
Celine
Senior Account Manager
Favourite animal: Purrrring cats!
Celine has over 7 years experience in marketing and sales with a special interest in all things data, technology and innovation. Having worked in startups as well as multinational companies, she’s passionate about business and helping businesses achieve measurable results.
Originally from the land of ‘fush & chups’, ‘chilly bins’ and ‘jandals’, Celine moved to Newcastle in 2016 and quickly learnt to adore it. She studied Archaeology at the University of Otago and loves history….even spending her free time writing a historical fiction! She’s also an avid reader, proud cat mama and hopes to one day to climb Mount Kilimanjaro.
What drives this sharp, quirky Queen of the ditch forward?
Celine is a self proclaimed lover of data who gets a kick out of translating numbers and trends into marketing strategies.
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Dave
Managing Director
Dave
Managing Director
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.
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Simon
Senior Account Manager
Simon
Senior Account Manager
Favourite Pastime: Spinning his DJ decks!
With over 15 years experience as a marketer Simon has covered everything from shampoos to zoos, having worked for large multinationals and SME’s. His traditional marketing background has transitioned into the digital space over time; applying similar principles to modern technology.
Strategy and analysis are his strengths, making for a creative problem solver who asks the questions needed to uncover directions for growth and put a road block on economic inefficiencies.
Originally from Cornwall in the UK, Simon moved to Newcastle, fulfilling a life-long dream of living in Australia. In his words “I love this place! It’s like Cornwall on a really, really good day – but times it by 10!”
What drives this youthful looking, analytical, Air Jordan wearing Pom?
Striving to keep ahead of the game; identifying industry trends before anyone else and applying them to clients businesses to achieve positive results.
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Jazz
Copywriter & Messaging Strategist
Jazz
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.
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Georgia
Client Services
Georgia
Client Services
Fun Fact: She's a twin!
Georgia grew up in the small town of Muswellbrook and made the move to Newcastle in 2015 to complete a double degree in Business and Commerce, majoring in Marketing, Human Resources, and Accounting. She graduated from the University of Newcastle in 2018 and began her career in business straight away, although she is thrilled to now be specialising in the marketing sector at Vicinity in the role of Client Services and PA to our director Dave Eddy.
When she is not at the office, you will find her out frolicking in the sunshine, or spending time with her partner Nick and dogs Iggy and Solo. Everyone who knows Georgia knows that she is obsessed with all things pineapple, even committing her love to the fruit with a pineapple tattoo! The office can expect a makeover of pineapple decor soon…
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Jess
Web Developer
Jess
Web Developer
Favourite TV Show: Blue Heelers
With over eight years’ experience in web development and a keen eye for detail, Jess is a Senior Front End Developer at our sister company Redback Solutions and is definitely on Newcastle’s “one to watch” list.
Her strong desire for perfection, combined with her expert knowledge in HTML & CSS make her a unique and rare find in Newcastle. When taking on a new web build, Jess will meticulously plan her strategy and ensure that the end solution matches the design vision set by Redback’s Head Designer, Kyle. With sharp memory and eagerness to learn, Jess is an extremely valuable asset to the team – continuously delivering “pixel perfect” code.
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Kyle
Head of Production
Kyle
Head of Production
Nickname: Greatest Creative Of All Time (G.C.O.A.T)
Kyle is the Head Designer at our sister company Redback Solutions, responsible for all creative direction and final product delivery. With more than a decade of experience in interactive design and development focusing on UX, usability, mobile and emerging media, Kyle leads Redback’s front-end team in the creation of high-end web products for small to medium sized business.
Having worked on hundreds of website projects across a range of different industries (from ballet schools to funeral homes to law firms), Kyle has made a career of innovating and evolving his design style to ensure each project speaks directly to the customer’s unique audience with the ultimate goal of improving their digital presence.
Kyle’s days revolve around solving overtly complicated interface requirements with simple and innovative design decisions. Obsessed with technology, pixel perfection and subtle interaction, his designs strive to strike the perfect balance between aesthetics, user experience and performance.
When he’s not at work he can be found having tea parties with his two beautiful daughters, giving the local tennis Pro a run for his money at the Courts, or doing one of many handy man projects at home for his lovely wife Tara.
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Lachlan
Junior SEO & Web Developer
Lachlan
Junior SEO & Web Developer
Downfall: Leaving his computer logged on while Dave is around
Lachlan is our resident content editing gun, focussed on supporting our web team in delivering high-end websites on time and on budget. Lachlan’s growing skill set extends to SEO and AdWords, recently taking ownership of several client projects from start to finish with maturity beyond his years.
No project is too big or small for this young fella with a kick ass positive attitude.
In his spare time, you’ll likely find Lachlan at the Tattoo parlour getting yet another tattoo for the collection.
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Graham
Biz Dev & Hosting
Graham
Biz Dev & Hosting
Boyhood Idol: Hulk Hogan
Graham is one of our most experienced team members, with over 25 years experience in the IT and web industries. Having studied Information Science at the University of Newcastle back in the early ’90s, this bulky braniac then spent a decade working and excelling in systems administration and technical sales for Compaq and OAS Computers.
Together with wife Michelle, he then owned and run our sister company Redback Solutions for 10 years and helped grow it into Newcastle’s leading WordPress web development and design agency. Graham has a rare mix of technical ability and people skills and his role is centred around managing clients’ web hosting, domains and leading business development for Redback. He’s also involved with organising our Christmas parties… which is always dangerous!
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Shane
Web Developer
Shane
Web Developer
Likes his steak: "Well-don"
With 11 years experience as an on-site computer technician and 13 years under his belt as a web developer, Shane Welldon brings a vast variety of skills to the team. Our web team over at sister company Redback Solutions build a diverse range of WordPress sites – everything from single page start ups, to small business, to large eCommerce solutions – and it is Shane and Jess who we safely rely on as our go-to WordPress Specialists.
A seasoned business owner himself, Shane has been serving the local business community for over 12 years and has the calm disposition of a Zen-like master when it comes to problem solving even the mightiest of challenges.
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Mary
SEO & Marketing Assistant
Mary
SEO & Marketing Assistant
Favourite animal: Puppieeees!
A Computer Science graduate in the Philippines, the lovely Mary has been working as an SEO specialist for almost 9 years now. She’s worked on a wide range of websites big and small – and almost every niche or industry you can think of. Mary has experience in all major areas of SEO, including on-page technical optimisation, content research and off-site / link building. She prides herself on staying ahead of the game with all of Google’s algorithm updates to make sure our clients enjoy long term search engine rankings and traffic growth.
A valued team member since Dave started the business out of his bedroom back in the day, Mary is happily married, has one son and is enjoying her life to the fullest!
What drives the marvellously meticulous Mother Mary forward?
Giving her son, Isaac, a happy and safe life.
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Michelle
Financial Controller
Michelle
Financial Controller
Michelle is a talented business administration and project management specialist with a hawk-eye for detail and a knack for finding ways to get things done. A born problem-solver, Michelle started her career in Sydney with roles in Business Development & Account Management with international companies such as Digital, Unisys & Compaq.
After relocating back to Newcastle for a role with Prosperity Advisers and a newly found interest in all things financial, she then got together with husband Graham to purchase and run our sister company Redback Solutions for 10 years. Helping it grow into Newcastle’s leading WordPress web development and design agency, Michelle certainly runs a tight ship. These days, she plays the key role of looking after the finances and advising on our operations and project management across both Redback and Vicinity. Her favorite pastime usually involves a bottle of champagne!
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Nathan
Senior Account Manager
Nathan
Senior Account Manager
Guilty Pleasure: Eating Nutella out of the jar!
Nathan joined the Vicinity team in 2019 and comes with a ton of experience working as a marketing manager and later as a freelance digital marketing consult. Nathan has worked with everyone from small corner shops to large-scale international online businesses. What underlies it all is Nathan’s deep passion for creativity, learning, and using that to help others.
Originally, from Sydney, Nathan packed up his house with his Wife and 3 dogs and moved to Newy in 2019, quickly falling in love with it. When he is not geeking over the latest social media strategy or SEO tactic, you can usually find him getting messy over a canvas with a paintbrush or pencil in hand. A self-confessed coffee snob, if he isn’t in his studio, or hanging out with friends at a local cafe, you will find him outdoors, surfing, rock climbing or generally enjoying the sites and sounds of Newy.
What drives this creative, detailed orientated pocket rocket forward?
“Those moments when you get so absorbed in what you are doing and coming out the other side with a solution you can’t help but get excited about.”
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Max
Front End Web Developer
Max
Front End Web Developer
True Fact: A day without a ‘pain au chocolat’ is not a good day.
Born on the west coast of France in 1996, Maxime is a Frenchman with a degree in computer science and web design.
After more than a year and a half working in a small IT company in France, he decided to discover our beautiful country, Australia.
Before long, Max found himself in sunny Newcastle working as a web developer at our sister company Redback Solution.
In his spare time, you will find him: enjoying pizza & French food, watching his favourite TV shows, enjoying nature and travelling.
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Cal
Content Creator
Cal
Content Creator
Worst Habit: Using too many Simpsons references in everyday conversation.
Cal joined us in 2019 as a full-time content creator.
His passion for creating content began in 2008, when his father bought a MacBook. His dad’s inability to figure out the intricacies of a new operating system led to the MacBook being cast off to the then 13 year old Cal. This discarded computer gave Cal an opportunity to create videos, and thus, this content creator was born. He created hundreds of videos over the following years, for both commercial use and for his own personal enjoyment (a lot of memes). The passion to create grew stronger and stronger, and this passion for content creation led him to four years working in television production for 9NBN. In 2019, he decided that he wanted to move onto the next challenge, and that led him here to Vicinity Marketing!
When he’s not creating content, you’ll find him helping an old lady up the stairs or helping a mate move house, no dramas.
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Ben
Optimisation & Automation Manager
Ben
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”
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From The Blog
Vicinity Marketing is now Redback Solutions
We have some exciting news! On July 1st Vicinity Marketing formally merged with our sister company, Newcastle-based web design and […]
Hungry for more?
Be sure to check out the Redback Blog and our latest Newcastle digital marketing events.
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WE’D 💛 TO MEET YOU!
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