Website design Central Coast, NSW

Your Central Coast business deserves the best. No matter its industry or size, our Central Coast website design and online marketing team can help you get a modern, fast and outcome-focused website up and running.

Redback has been developing, designing and promoting award-winning websites since 1999. We focus on tangible results, understanding the importance of brand engagement, lead generation, and conversion rates. 

Why go anywhere else with everything from website design, development and hosting to digital marketing and creative under one roof? 

Having been in the web development industry since the dot com days, we’d like to think we know what makes a good website. And that means following a few essential best practices like:

• Clean web design: On average, you have 15 seconds to capture the attention of your site visitors. Our design team and branding experts will work with you to create an attention-grabbing, engaging website that improves your conversion rates.
• Mobile responsive website: We make sure every website we develop works sleekly on mobile and desktop browsers. 
• Speed and uptime: Slow sites and too much downtime deter potential customers and look bad in the eyes of Google. We maintain fast speeds and strong uptime with our own local hosting servers.
• Local SEO: As a local business, you want to outshine all your competitors and ensure you rank first on every relevant Google search. We’ll help target specific keywords to improve your local SEO, hopefully ranking your website first.
• User experience: There are few things worse than websites that are hard to navigate. You want a clear path for each visitor with a strong call to action.
• Original content: A good website must display valuable and original content. Our copywriters, photographers, graphic designers, and marketing team are ready to help you fill your site with SEO-friendly helpful content.

As a business owner, you know how important it is to get your marketing strategy and online presence right. We get that. That’s why we won’t build another run-of-the-mill website. Instead, we’ll carefully listen to your business values and needs to help create the best website for your customers and goals. 

And it’s not just our developers and designers who will work with you. Here are some other digital services we offer:

• Custom web design: Our well-rounded designers will help you create the optimal user experience. We’ll work together to build a high-performing, fast-paced site responsive to mobile devices so that you can grow your business.
• Landing pages: We’ll help you create optimised pages focused on lead generation and conversion to kickstart brand engagement straight away.
• Ecommerce: Whether you need an Ecommerce marketing solution or want to build a custom site from scratch, our team can advise you on the most effective strategies.
• Digital marketing strategies: All brands need a comprehensive marketing solution to stay in the game. Our marketing strategists will plan, manage, and optimise campaigns for you. We can help you with everything from boosting your ranking on search engines to social media marketing, Google Ads and Facebook ads. You name it; we can do it!
• Branding: We have a team of graphic design experts ready to whip you up a logo design and branding solution that’ll ensure your business makes its mark. Our brand design guidance can help you with everything from naming your startup to full-scale video production.
• Creative: From videographers to copywriters, our talented team can take care of all the creatives for your website and campaigns – all you need to do is sit back and enjoy the content!
• Website maintenance: With local hosting, management, and regular website audits, you can trust us to look after your business’ online security and performance.

To put it simply, you can skip the stress of juggling multiple marketing and development agencies!

Our web design experts have been making customers seriously happy since 1999. Over the years, we’ve perfected our process to ensure each website we develop runs as efficiently as possible.

Here are the steps we’ll take to deliver a high-quality custom website for your business:

1. Scoping
To get the ball rolling, you’ll sit down with our developers, designers and digital marketing specialists for an initial consultation (free of charge, of course!).

We’ll get to know your business needs during this first meeting, asking you questions about your target audience, vision, competitors, branding, and other vital details.

We also want to ensure we’re all on the same page. Once we’ve understood your needs, we’ll prepare a proposal with outlined deliverables and upfront pricing.

2. Creating a strategy
This is a chance for us to get to grips with where you stand and where you want to take your business. With research, planning, analysis, and keyword strategies, we’ll piece together a plan of attack. We’ll create a robust and infallible marketing plan to edge out your competitors.

3. Web design
A well-designed website is crucial for your business’ success. Fortunately, our designers work with you every step of the way. We’ll prepare interactive prototypes for your approval before we begin to develop the website. We’ll also arrange a meeting to discuss use journeys, site maps, and other features.

4. Web development
We’ll bring your website to life with the building blocks all in place. This new website will be hosted locally on a private staging URL to allow for final edits and testing. Once you’re happy, we’ll prepare to launch, and ensure that we’ve dotted the i’s and crossed the t’s.

5. Launching
After a smooth launch, we’ll handle the fiddly hosting, domain configuration, and other integrations. After six weeks, we’ll send you a report detailing insights on your new site’s progress and recommendations to continue to grow your online presence.

6. Growth marketing
Growing your business is a task that never really ends! To help you keep the momentum, we can continue to update your site with strong SEO and marketing strategies.

A web design and development agency specialises in structuring, styling and building websites. With over 20 years in the industry, Redback is the Central Coast’s go-to web design agency for anyone wanting reliable support and tangible results. We know that the old “if it looks good, it’s fine” mantra doesn’t cut it anymore, so our websites are designed for strong performance and real results.

With so many website design Central Coast agencies to choose from, how do you know which one is right for you? 

Check their design portfolio first, check reviews, and ask friends for recommendations.

And remember, the cheapest web designers aren’t necessarily the best (in fact, they rarely are!). 

Yes, we’ll design a website to your specifications and hand the keys over to you. You will own the design code, branding, and content.

That said, digital ownership can get a little confusing. You won’t own the domain name or hosting servers (unless you’ve purchased these already!).

It completely depends on the nature of your website. A custom designed website typically takes anywhere between 3-4 months from start to finish.

A theme-based website can be built a little quicker, as there is less time and effort involved in the design and development phases.

Of course, the exact time frame will depend on the various aspects of your unique project. We’ll be able to confirm timelines once we’ve sat down and worked out the specifics with you.

Nope. Our designers, developers, marketing specialists, photographers, and copywriters are all in-house. We’re a one-stop-shop website design agency that can cover all your digital needs in one complete package!

Yes. From fast load times to seamless user experiences, every website is built with performance in mind.

Plus, our SEO nerds can work with you to really boost your rankings on Google. With keyword targeting, content strategies and SEO page briefs, you can rest easy knowing your website has the best chance of success. 

Honestly, that’s not something anyone can guarantee (and if they do, be wary!). We’ll implement all of our tried-and-true SEO best practices and guide you through content techniques to give your website the best possible chance of getting to the top. That said, your website ranking depends on your local competition, business industry, and dedication to the long game. 

We offer web hosting on our local servers right here in NSW. Enjoy peace of mind that we’ll take care of ensuring your site is fast, secure, and up to date.

Our team won’t ditch you after launching. We can continue to provide website maintenance to ensure your site remains up to date. We offer fully managed website care plans from just $590 a year, so you don’t need to stress about your security or performance! 

Website development refers to the building blocks of a site. Our developers navigate the nitty-gritty code that affects the final product’s functionality. On the other hand, web designers focus on the front-end user experience i.e. the look and feel of your website for your customers. 

Building a website is a joint operation, so our developers and designers work together. For instance, if you want a menu toggle, our designers will style it while the developers write the necessary code.

Yep. The role of a web developer is to build a site according to the designer’s concepts. Designers are the visionaries or architects working with you to create an outline. The developers are the builders. These experts work together to deliver a high-performing website! 

The cost of SEO depends on your business goals, and how much your willing to put towards this long-term investment. 

Remember that SEO isn’t about quick wins but long-term success. After a few months, your SEO strategy should start to yield results that will last as long the content is live!

Usability refers to how easy it is for visitors to navigate your website and take the desired action. It might involve a bit of trial and error to work out this behaviour and adopt the right strategy to improve user experience (UX). 

Good usability requires time, effort and research — something we guarantee you’ll get with Redback. Our designers are dedicated to creating the ultimate UX for your target audience.

When the internet first launched, all developers had to worry about was how websites looked on a desktop screen. With different devices like mobile phones and tablets in the mix now, it’s essential that your website is structured to stand out on the small screen, too.

Responsive Web Design (RWD) is an approach of laying-out and coding a website so that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

At Redback, our websites are always built with responsive design. 

When you update your website depends on its performance and your business goals. If your website is struggling to  convert users, and it looks and feels out of date, then it’s time to give it some TLC.

Front end development focuses on the content and interactive tools on your website. It includes site navigation and blog posts to create an immersive experience that looks great and is easy to use. Front end developers aim to guide users to complete a particular goal — whether to subscribe to a newsletter or buy a product.