A reliable & effective SEO team
From content strategy, to technical SEO and user experience optimisation – our well-rounded team of SEO specialists in Newcastle will help you drive real outcomes.
SEO Newcastle A practical SEO company with a proven track record
Search engines like Google and Bing consider hundreds of ranking signals to decide which content appears at the top of search results. Some signals you can influence, others are a little trickier.
Put simply though, Google rewards brands that can demonstrate E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness. Google also knows users want fast access to reliable content and smooth experiences as they browse the web.
SEO doesn’t need to be complicated, but there are some key things you’ll need to get right in order to maximise your organic (unpaid) traffic from search engines.
SEO results
You're in good company!
SEO services Newcastle
How valuable is SEO to your business?
Like any marketing channel, SEO is a case of “horses for courses”. For some of our clients, visibility in Google’s organic search results is absolutely critical to the health of their business. Without Google, they’d have almost no new customers.
For other clients, organic search provides a nice extra trickle of new customers. The value of SEO really depends on your market and the search demand for your products and services. Our job is to help you identify what opportunities are available and help you maximise your results.
Ready to take your SEO to the next level? We’d love to meet you!
Down to earth, straight shooting, kick arse team who genuinely know their stuff. We have worked with Dave and the team now for 2 years as effectively an outsourced digital marketing team. Their skill in SEM and SEO has lead to significant traffic growth for our business.National Marketing Manager, ASX Listed Healthcare Company
Website UX & SEO
Google loves websites that deliver a superior user experience.
Your website’s user experience, technical performance, content strategy and off-site authority are all key to forming a well-rounded SEO strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective SEO agency to take you to the next level? We’d love to meet you!
Technical SEO Audits
Won’t happen here, promise.
Your website’s user experience, technical performance, content strategy and off-site authority are all key to forming a well-rounded SEO strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective SEO agency to take you to the next level? We’d love to meet you!
SEO Content Strategy
Won’t happen here, promise.
Your website’s user experience, technical performance, content strategy and off-site authority are all key to forming a well-rounded SEO strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective SEO agency to take you to the next level? We’d love to meet you!
Link building
Building links to demonstrate your brand’s authority.
Your website’s user experience, technical performance, content strategy and off-site authority are all key to forming a well-rounded SEO strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective SEO agency to take you to the next level? We’d love to meet you!
SEO data analysis
SEO is not a “one and done” thing. Use data for continual improvement and adapt with the times.
Your website’s user experience, technical performance, content strategy and off-site authority are all key to forming a well-rounded SEO strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective SEO agency to take you to the next level? We’d love to meet you!
Link Building Services
Climb the ranks on Google with relevant and reputable backlinks that build domain authority.
Link building Newcastle
Quality backlinks for your business
Want to strengthen your website’s authority, boost search engine rankings and get in front of the right audience online? Our link building specialists are here to help. We focus on acquiring real, relevant links set within solid content – things that can be tricky to secure without industry expertise and valuable connections.
No cutting corners, private blog networks, or dodgy dealings – just high-quality backlinks that will improve your site’s visibility. Chat to us about our link building service today and invest in your long-term digital success!
What is link building?
Strengthen your site’s topic relevance
Link building is the process of creating clickable references to your site from other webpages. These backlinks reflect your business’ real-world connections. When search engines see just how trustworthy your brand is, they’ll reward its site with higher rankings – which can mean more eyeballs, click throughs and conversions!
But gaining high-quality links takes a lot of time and effort. Link building services cater to every industry and the competition’s tight. Good thing our reliable team is here to get the job done for you.
SEO link building service
Modern link building strategies
Effective link building is all about quality over quantity. So when it comes to acquisition, our philosophy is simple: If 99% of businesses can get the same link, then that link is not that valuable. We focus on the 1%.
It’s a rigorous approach but the results are worth it! Our proven link building strategies are prioritised by what will have the most powerful impact on your backlink portfolio, website authority and search engine rankings.
Link insert outreach
Gain authority with niche edits
Niche edit link building involves weaving a contextual link to your website into an existing blog post or webpage. These links are notoriously challenging to win if you’re new to the niche edits game. Our link building specialists gain relevant backlinks with a proven, content-driven process.
When it comes to qualifying these links, we leverage a few different metrics on platforms like Ahrefs and SEMrush. Think monthly organic traffic, Domain Rating (DR), keyword rankings and more. The only links that pass our test have solid volumes of regular traffic and strong domain authorities.
Guest post outreach
Win-win with guest posts
Guest blogging (when done carefully) can be a smart move for industry experts, especially those in more specific sectors. By creating informative content for other relevant websites, you can build your business’ authority in Google’s eyes.
Don’t have a way with words or the time to write an article? We can plan, produce and organise the publication of each guest blog on your behalf. Our experienced copywriters ensure every post is unique and useful, while our link building team selects trustworthy sites that will appeal to your target audience.
Digital PR link building
Connect with bloggers & journalists
What’s the point in a great piece of content with no audience? Whether you want to promote your articles, research or visual media, we’ll find effective ways to get it seen, shared and engaged with.
That means forging relationships with online news publications, trade press, bloggers or any other suitable website that could benefit from featuring your content. Thanks to their high domain authority, being showcased on these types of sites can really raise your rankings!
Follow our lead
Redback’s results
We’re big believers in link building, having seen its results first-hand. To really strengthen our online presence as a web design and development agency in Australia, we’ve been busy earning high-quality backlinks to our own website – and the numbers speak for themselves!
213 Target keywords ranked in top 5 of Google
536000 Searches per month we appear in for ‘web’ keywords
399 % Increase relevant organic traffic
114 % Increase in sales leads
Link Building Insights
Clear impact reporting
As with all things digital marketing, it’s important to measure the impact of link building efforts. And that means tracking the status of each link placement we acquire for your website.
Our link acquisition reports detail tangible results like keyword ranking trends and website conversion growth. With all the right figures in front of you, you can be confident in your link building investment.
In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.Josie, Director – Ecommerce brand
FAQs
Google considers hundreds of signals in its ranking algorithms – on your website and off your website. Some signals are easy to influence, other signals are not so easy.
To boil down SEO into one sentence: Google will rank your site’s content higher if we can demonstrate Expertise, Authority and Trust in relation to the search terms / topics you want to rank for.
When authoritative websites link to content on your site, it works as a signal that your content is relevant and trustworthy. When done correctly, acquiring quality links to quality content (i.e. pages, posts, documents, media, etc) within your website is one of the most powerful ways to boost Google rankings and traffic.
Backlinks are considered evidence that your website is useful, authoritative and worth ranking highly.
To drive this point home, research shows that pages ranking number one on Google have an average of 3.8 times more backlinks than pages sitting between spots 2 and 10.
Long story short, the goal of link building is to boost website authority and, in turn, rankings for sustainable, long term organic success!
White hat link building uses SEO-based techniques, like creating informative content and building relationships with other relevant, authoritative websites, to acquire high-quality backlinks for your business. The focus is on link quality rather than quantity.
On the other hand, black hat link building is driven by the desire to gain as many links as possible regardless of their relevance or reputability. This tactic often involves buying arbitrary links in bulk to get the count up. The problem here is that search engines aim to deliver useful and relevant content to their users, and therefore can penalise black hat tactics by downgrading your website’s rankings or even completely delisting it.
The good news? We stay well away from black hat link building. You can be confident that every link we obtain has been carefully selected and quality checked to make sure it will benefit your business!
That’d probably be a waste of time, because all links are not equal.
For link building to be effective, we’d suggest taking a “quality over quantity” approach.
As a general rule, if a link is easy to get then it probably won’t move the needle for SEO growth. We focus on acquiring links from authoritative websites that have solid traffic levels, relevance and strong authority.
This involves a hefty amount of research, strategy, relationship building and outreach work.
As not all links are created equal, summing up the total number of links isn’t a reliable measure of success. That’s why we concentrate on more insightful metrics to track the impact of our link building efforts, including:
- Your website’s domain authority. It’d be great if Google gave us a nice easy way to measure this directly, but they don’t. Industry-leading SEO software ahrefs can track your Domain Rating (DR), which is about as close as you’ll get to understanding how authoritative Google thinks your site is.
- The number of relevant keyword impressions your website receives per Google Search Console
- The number and position of relevant keyword rankings using rank tracking tools like Google Search Console, SEMrush or ahrefs
- The quality and relevance of referral domains and referral traffic
- Growth in your website’s organic search traffic, leads and sales as a result of your investment in link building
Our link building service starts from $2,000 ex GST per month. Of course, the resources required depends on how your website is currently performing, the market you’re in and the competitiveness of the search terms and topics you’re wanting to rank for.
In return, this investment will get you an agreed number of high-authority backlinks that work to increase your website’s search engine rankings and qualified traffic.
For more information on costs and inclusions, book a call with our team via the form below.
Important note: If somebody is offering you a cheap link building service, run-for-the-hills! They’re either buying the links from low quality sources, or they’re getting you link placements from crappy, low-value sites that will do more harm than good. Effective link building requires a significant amount of manual / time intensive outreach to journalists, bloggers and other website owners in order to achieve quality link placements. Think of link building as “digital PR” work, but with the primary focus being SEO growth.
No. There is no ethical way for anybody to guarantee results from link building (or SEO in general).
Ultimately, Google controls their search results. Only Google knows what is causing a site to rank in a certain position for a given search term (and alot of this is controlled by their AI technology – not actually humans at Google). Google also constantly updates its ranking signals, making it impossible to guarantee that your site will rank in certain positions at any given time.
That being said, with our experience and some up-front research, we’ll be able to give you a good idea of what can be achieved with the right strategy and execution. If we don’t think we can get results for you with link building, we’ll just tell you up-front.
Sick of investing in shiny SEO plans that never get implemented?
Won’t happen here, promise.
Your website’s user experience, technical performance, content strategy and off-site authority are all key to forming a well-rounded SEO strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective SEO agency to take you to the next level? We’d love to meet you!
Our process for
Using SEO to boost your business
1. SEO research + objectives
Prior to engagement, we’ll book a meeting to discover what results you’re hoping to achieve. We’ll also complete keyword research and recommendations for your SEO strategy.
2. SEO auditing + strategy
To kick off your SEO project, we’ll perform a thorough audit of your website’s structure, technical health, content and usability. Then we’ll run through our recommendations, set priorities and agree on project timelines with you.
3. Website migrations
Launching a new website without a proper migration plan can wreak havoc on your rankings. Luckily, we have a robust process in place to ensure the best possible outcomes for your website migrations. Discover our full process here.
4. SEO growth
Google is constantly releasing new algorithm updates, so it’s important to keep a close eye on your website rankings. We’ll watch your positioning like a hawk, always on the hunt for opportunities to improve and keep results moving on up!
SEO FAQS
Yes and no. Always think of SEO from the us’s perspective. What a search engine wants to do is rank sites where users will find the most useful and relevant content (so that people will keep using that search engine – remember, Google is a business too!).
What can make things appear even more complex is that the very definition of search and search engine are constantly expanding – there is now everything from voice search to image search and especially the growth in mobile search.
Keep in mind that YouTube (owned by Google) has become the second biggest search engine in the world, so depending on your industry, optimising your video content can be vital to your overall digital strategy.
On-page SEO are tactics that are directly under your control as a web page manager, as opposed to external links or other external signals, which can still be influenced indirectly.
On-page tools, also known as on-site tools, comprise the content of a page as well as its HTML source code (including meta tags, keyword optimisation, image optimisation, snippets, etc.). The latter aim at helping search engines “understand” what the content is all about and what information to display to their users.
The more often you update your website, the more GoogleBot visits you’ll be getting—so for high traffic websites, it pays to update often. Google crawls the most popular web pages every few days or even every few hours, because they wouldn’t want to miss out on the latest juice.
So if you’re itching to see that shiny new content pop up in search results, you likely won’t have to wait too long. Brand new websites on the other hand generally take a bit longer to get indexed than updates on already indexed sites.
SEO is for any business that wants to “be found” by potential customers. From the most global companies with operations across dozens of countries, to the corner frozen yogurt store, pretty much any business can benefit from SEO.
Now, which SEO strategies are worth investing in for each individual business, is a different story.
Differently from SEM (search engine marketing), which deals with paid marketing efforts across search engines, SEO (search engine optimisation) can be free, if executed in-house using free tools. Your time will be your main investment here.
If you prefer to outsource part or all of your SEO strategy to the pro’s, there will be a price tag. It may, however, be less than what you’d think! With so many communication channels and options on the table, finding a strategy that will fit your budget is easier than ever.
Metric-driven digital marketing is all the rage now, and for good reason. With SEO, you can often obtain measurable results for your investments: traffic, leads, conversions. Systematically testing different approaches and marketing mixes will enable you to nail down the right strategy for you.
The answer is, it depends—largely on your type of business and your chosen strategies. You might be able to reap the fruits already in days—but sometimes it takes months. SEO is generally a long term investment, but it can bring excellent results for your strategy.
