Google Ads Sydney

Google Ads is an online advertising platform whereby businesses can pay for ads per click. Previously called Google AdWords, it allows businesses to promote goods and services on Google search results pages, Google Images, Google Shopping, YouTube and other channels on the Google Display network.

Google Ads is built on targeting relevant keywords to your business and products. You only pay when someone clicks on your ad, making Google Ads a pay-per-click (PPC) model. It uses a real-time auction method, with automated bidding beginning when a user searches for a keyword. Your ad will show up first if your bid is the highest. But you shouldn’t only aim to be first. It’s important to strike a strategic balance between cost per click, daily budget, and impression share. Not sure where to begin? Chat with the specialists at our Google Ads agency in Newcastle to get started.

You will only pay for a Google ad if a user clicks on it. The average cost per click for Google Ads is US$1-$2, depending on the channel used, your industry and a range of other factors. The overall cost of your Google Ads campaign will depend on its scale and duration, as well as the management services you use.

Our Google Ads team will take the time to understand your business goals and target audience before recommending a budget. We can also set daily and monthly limits and increase or reduce ad spend in real time as required. Let’s implement a cost-effective campaign strategy that maximises ROI.

Google Ads doesn’t have a minimum spend. However, bear in mind that your budget will affect the frequency and placement of your ads.

Yes, we always recommend having a website if you want to run Google Ads. Here’s why:

• Landing pages for conversions: Google Ads often direct users to specific pages on a website where they can complete a desired action, like making a purchase, signing up for a service, or filling out a contact form. Without a website, it’s challenging to effectively convert ad clicks into these valuable actions.
• Quality Score and ad performance: Google’s Quality Score, a metric that influences your ad’s cost and placement, considers the relevance and quality of your landing page. A well-designed website with useful, unique and engaging content can improve your Quality Score, leading to better ad performance.
• Tracking and optimisation: A website allows you to track user behaviour, gather data, and optimise your ads based on user interactions. Tools like Google Analytics can be integrated with your website to provide insights into how users interact with your site after clicking on your ads.

That said, if you don’t have a website, Google Ads still offers options like call-only campaigns or Google My Business listings for local businesses. These alternatives can be useful, but they generally offer less flexibility and control than a full-fledged website.

A ‘keyword’ is any term or phrase used by people on Google to search for a service or product. For example, ‘Google Ads agency Newcastle’ or ‘How to improve ad performance’.

When it comes to Google Ads, targeting keywords with the right search intent is critical. That’s why we’ll perform in-depth research to identify the most suitable keywords for each campaign, depending on your business offerings, goals and budget.

CRO stands for Conversion Rate Optimisation. It is the process of increasing the percentage of users who perform a desired action on a website after seeing your Google Ads. This action could be making a purchase, signing up for a newsletter, filling out a contact form or any other step you want your target audience to take. To improve your conversion rate, we’ll analyse campaign and website data, incorporate user feedback, and test ad variations.

The conversion rate of a Google Ads campaign is measured by dividing the number of conversions by the total number of ad clicks. For example, if a campaign generates 2 conversions from 100 clicks, the conversion rate would be 2%. As the leading Google Ads agency in Newcastle, we constantly track and optimise this rate to maximise campaign performance.

There’s no such thing as a one-size-fits-all ‘good’ conversion rate. This metric depends on a range of factors, from your industry and offering to the channel and device used. On average, however, a healthy CTR for Google Ads tends to hover between 3 and 5%.

Some commonly used techniques to optimise conversion rates on Google are refining ad copy, tweaking targeting, enhancing landing page design and content, and running A/B tests to determine the most effective way forward. Our Google Ads agency in Newcastle will take a personalised and dynamic approach to every campaign, only applying the strategies that make sense for your business.

Landing pages are crucial when it comes to optimising your Google Ads conversion rate. Landing pages that are highly relevant to the ad copy, visually appealing and easy to navigate facilitate a smooth transition from ad to action completion. At Redback, we’ll help to ensure your landing page is user-friendly, fast-loading and relevant to ad content so that users are encouraged to complete the desired action.

To track and analyse ROI, our Google Ads managers in Newcastle will measure key performance indicators like conversion rate, cost per conversion, and overall campaign costs against whatever revenue is generated. Tools like Google Analytics and Google Ads reporting features are essential for this analysis.

To get the most out of your Google Ads, continuous monitoring of your conversation rate is key. We’ll constantly review campaign performance to make proactive and prompt adjustments for optimal results.