Great Quality Scores = Stronger ROI on Google ads

Ever wonder how Google’s AdWords auction actually works to determine your ad’s positioning & cost per click?

Most people know that Google’s pay per click advertising platform is run on an auction basis, however many don’t realise that the advertiser with the deepest pockets does not always achieve top positions. The beauty of the AdWords model is that both advertisers & users benefit from high quality, relevant text ads. I could explain in detail exactly how this works, but I’m lazy and Google’s Chief Economist Hal Varian does a much better job.

So here’s the simplest video explanation you’ll find on how quality scores affect ad positioning & CPC (cost per click) in Google’s paid search results:


The clear message from Google here is that:


This may have been one of my lazier posts, but I hope you learned a little 🙂

I help companies targeting local markets succeed on Google, so feel free to give us a call to arrange a free consultation.