Equine vet website design reimagined
Scone Equine Group (SEG) is Australia’s largest provider of equine veterinary services with expertise in all areas of horse care. Across multiple centres in NSW and Victoria, the Group’s full-service horse hospitals provide expert care, improve performance through management plans, and advance equine reproductive science.
They came to us to completely revamp their vet website design – not once but four times. We created modern new websites for their Tamworth, Scone, Muswellbrook and Avenel centres.
Unrivalled vet website design for unrivalled equine care
The project
15 % increase in SEO traffic
4 New WordPress websites
100 s of content pages
1000 s of horses!
Design features
Clear brand messaging
Design features
Simple navigation
Design features
Useful content
Custom
themes
Creating a consistent user experience
We crafted a custom theme with Scone Equine Group's branding, focussing on their priorities of smart predictive search, blog/news functionality, research, education & careers/employment resources. By leveraging the power of flexible content blocks, they are empowered to update their websites easily while maintaining a consistent user experience across the group's websites.
A mobile-first vet website design
We engaged Redback to re-design 4 websites for us. This project needed to be delivered on time, as our exiting platforms were nearing end of life and we had a launch deadline that needed to be met. With 3 days to spare, the Redback team did an excellent job, delivering a high quality product, which looks modern & professional, with great functionality & easy to navigate.Alice, Marketing & Communications Manager
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