RV Safety Awareness Project
The RV Safety Awareness Project, supported by the Federal Government’s Road Safety Awareness & Enablers Fund, aims to target areas of risk that are specific to RV travellers, educate these road users to reduce incidents, and encourage consistent and compliant behaviour on Australian roads.
In collaboration with the CMCA (Campervan and Motorhome Club of Australia), we were engaged to develop a sleek, educational website, enabling users to discover useful resources quickly and easily. Discover more about how we helped to deliver this crucial government awareness campaign.
Saving lives on Australian roads
Highlights
40 pages of useful safety content
5000 monthly users from a base of zero
Design features
Intuitive search
Design features
Simple navigation
Design features
Visual information
Design features
Useful content
Design features
Clear calls to action
learning
simplified
Intuitive navigation creates simple, educational user journeys
The main purpose of RVSafe's website was to be an educational tool for drivers across a diverse range of RVs, from campervans to motorhomes and caravans. We built a custom layout with categorised learning tools, featured articles, and a focus on search functionality, enabling users to find content and resources easily.
Accessibility
Ease of use for all users across all devices
A key consideration for government awareness campaigns is accessibility. We needed to make the content simple to navigate for all people so that RVSafe would be capable of reaching as many as possible to save lives.
Our design and development teams carefully considered design and interface elements for their impact on a user’s ability to see, hear, understand and interact with the website.
The result is an intuitive and highly engaging user experience, which prioritises simplicity and access to meaningful content.
Beautiful on mobile
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