Redback Solutions

Unlocking a brand’s true potential

Newcastle Locksmiths & Security has been operating for over 35 years. They enlisted our help to rebuild their digital presence, helping to keep ahead of their major local competitors, increase market share and boost business growth. We worked closely with their team to create a new, professional-looking website, complete with SEO and copywriting, to smash their goals!

Bolstering performance

Key results

69 % Increase in website leads

27 Top 3 keywords

23 % Organic search market share

Design features

Clear trust symbols

Design features

Simple user journeys

Design features

Sharp visuals

Design features

Industry-centric content

Cutting-edge UX is the key to success

With a professional look and feel, the custom-designed website strengthens Newcastle Locksmiths' authority. Focusing on clear navigation and prominent calls to action, the website delivers a smooth user journey that drives onsite engagement and encourages enquiries.

Built for purpose

Structured to inform & encourage action

The new website needed to showcase Newcastle Locksmith’s extensive range of services, products and expertise. With this in mind, each page was specifically designed to provide an in-depth breakdown of the offering at hand, featuring the state-of-the-art security technology from trusted brands and easy ways for website visitors to enquire.

Thorough research,
Clever copy

Search optimised blogs captured a diverse set of leads, from pub owners to mine operators.

A key part in establishing Newcastle Locksmiths' authority was writing industry-specific content that showcases suitable technology and systems. Our copywriters conducted in-depth research to understand the distinct audiences and write articles that addressed their unique concerns.

Beautiful & functional on mobile

An iPhone frame

The final result

With industry-specific content optimised for search engines, Newcastle Locksmiths have dominated top keywords and search market share, contending with major competitors for more commercial leads. Their business has expanded so much, they’ve doubled the size of their showroom! We’ve loved watching this Newy business grow from a small family venture to a trusted name in security.

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