A security website design that unlocks true potential
Newcastle Locksmiths & Security has been operating for over 35 years. They enlisted our help to rebuild their digital presence, helping to keep ahead of their major local competitors, increase market share and boost business growth. We worked closely with their team to create a new, professional-looking security website design, complete with SEO and copywriting, to smash their goals!
Bolstering performance
Key results
69 % Increase in website leads
27 Top 3 keywords
23 % Organic search market share
Design features
Clear trust symbols
Design features
Simple user journeys
Design features
Sharp visuals
Design features
Industry-centric content
Built for purpose
Structured to inform & encourage action
The new security website design needed to showcase Newcastle Locksmith’s extensive range of services, products and expertise. With this in mind, each page was specifically designed to provide an in-depth breakdown of the offering at hand, featuring the state-of-the-art security technology from trusted brands and easy ways for website visitors to enquire.
Thorough research,
Clever copy
Search optimised blogs captured a diverse set of leads, from pub owners to mine operators.
A key part in establishing Newcastle Locksmiths' authority was writing industry-specific content that showcases suitable technology and systems. Our copywriters conducted in-depth research to understand the distinct audiences and write articles that addressed their unique concerns.

Beautiful & functional on mobile
The final result
With industry-specific content optimised for search engines, Newcastle Locksmiths have dominated top keywords and search market share, contending with major competitors for more commercial leads. Their business has expanded so much, they’ve doubled the size of their showroom! We’ve loved watching this Newy business grow from a small family venture to a trusted name in security.
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