Web design Melbourne

Just as every business is unique, so must every website be. If you’re worried about your site looking like a template or downloaded theme, don’t be. Our branding and graphic design experts will work with you every step of the way to ensure you get a completely individual website. We’ll build your site entirely from scratch.

We’ll help you create SEO content and build your site using SEO best practices to ensure your business thrives in Melbourne.

Our web development company has more than 23 years of experience. We’ve created more than 1,500 websites for our satisfied clients. We’ve been in the industry longer than most and know how to implement the latest trends and technologies — learn more about our rich history in web development.

Whether you’re after a website redesign or a brand new digital project, our designers, developers, SEO specialists, and branding experts will help you. Why outsource to multiple creative agencies when we can do it all in one comprehensive package?

At Redback, we pride ourselves on developing the best websites in Melbourne. So, what are the essential components of a good website?

• Website design: Clean, welcoming and attractive designs are crucial. Your landing pages are the first touchpoint most visitors have with your brand; let’s impress them from the start.
• Search engine optimisation: All our code is clean and SEO friendly to ensure your business website ranks highly. In addition, we’ll help you craft SEO content to further your marketing aims.
• User experience: We guarantee your site is navigable with an easy-to-use user interface. 
• Responsive web design: Most web users now browse on their mobile devices rather than desktops. Therefore, every website we create is responsive to mobile applications. 
• Safe and secure: Google and users look for signals that signify a secure and trustworthy site. Regular downtime and a missing HTTPS indicate poor maintenance and a lack of care for security. We’ll make sure your site is reliable and use up to date software to protect site visitors.

Redback can design top-quality custom website designs, but we pride ourselves on our ability to go above and beyond. With SEO, digital marketing and web hosting services at your fingertips, we’re your complete digital team.

• Custom web design: Our developers and designers will meet you to ensure we build a website that represents your brand, generates leads, and improves your conversion rate.
• Landing pages: We want to impress your site visitors straight away. We’ll help you design optimised landing pages that grab attention and turn visitors into customers.
• WordPress, WooCommerce, and Shopify: We can also create websites using your preferred platform to ensure you end up with a competition-beating eCommerce store.
• Digital marketing strategies: Our marketing strategists can manage content marketing to social media campaigns. We’ll work together to plan and execute the latest marketing strategies.
• Graphic design: With everything from logo design to choosing your company’s colours, we’ll offer branding guidance and help create the perfect style for your site.
• SEO: Search engines are vital to driving organic traffic. Our designing agency will use SEO best practices and help create keyword-targeted content to push your site up the rankings. 
• Website Maintenance: We won’t stop after the digital design phase is complete. We’ll locally host your website, monitor uptime, and continually update security and performance.

Every journey from the drawing board to launching your website is different. We aim to adapt our practices to your business needs. All of our web design strategies are unique. We’ll take the time to get to know your business and your needs before recommending our ideas. 

However, there are a few general processes we follow to create the best site we can for you. If you choose to work with our web design company, here is what you can expect.

Scope

We’ll start our journey together with a 30 – 45 minute meeting or online call. We’ll outline your expectations during our first discussion and begin to outline our web development and digital marketing solution. Don’t worry; this initial consultation is entirely free of charge.

We’ll ask a few questions about your target audience, business aims, and branding. Afterwards, we’ll create a proposal with the expected deliverables, pricing, and goals.

Strategy

Once we’re all on the same page, we’ll begin creating a strategy to get you from where you are now to the owner of an innovative and professional website. We’ll take care of the SEO, lead generations, and conversion rates. 

Our project management can be as involved or as hands-off as you choose. We can help you write content and create graphic designs or video productions. Alternatively, if you’d prefer to manage your own website, we’ll get everything ready for you to take the reins. 

Web design and development

Our designers and developers will meet with you every step of the way as they build your professional site for you. 

Trusting someone else to build your website is a big deal. So, don’t worry; we’ll consult you throughout the process to ensure the final product is one you’re satisfied with. We’ll prepare prototypes so you can see our potential designs for real, rather than relying on vaguely worded ideas.

Plus, once development is underway, we’ll host your site on a private URL so you can approve everything before we go live. In this final stage, we’ll complete the last checks and test everything works as it should.

Launch 

With everything complete and perfected, we’ll launch your site. If you plan to take care of your site, we’ll hand over the keys. But, don’t worry, we’ll always be here if you have any questions. 

Alternatively, we’re happy to manage and maintain your website for you. We’ll host it locally and continually update it. Moreover, we’ll work together to grow your site with our tried and tested marketing strategies.

Our Melbourne development and web design company can build a website from scratch. Our design team focuses on the look, feel, and user experience. Our development team determines the function and deals with the building blocks to ensure your site performs well.

Web designers look after the front-end of your website. They take care of everything, including site maps, pop-ups, branding, and user experience. The web developers specialise in the back-end of the site. Working away at creating code to develop a functional and high-performing site, the developers build the backbone of the site while the designers dress it up.

A custom-designed website is generated from nothing. With everything from aesthetics to functionality under our control, we’ll offer complete freedom and flexibility with our custom websites. We’ll code a site from scratch to suit whatever your business needs are.

Ecommerce is the act of selling goods and services online. Customers arrive at your website to purchase products over the internet and use electronic payments. When the merchant (you) receives the payment, they ship the product or provide the service. Ecommerce is a highly competitive area — we’ll help you ensure your website beats all others.

The three main types of eCommerce include:

• Business to business (B2B): such as Shopify.
• Business to customer (B2C): such as Amazon
• Customer to customer (C2C): Such as eBay.

The WordPress software is free. You can build a basic website yourself using their open-source software. However, if you want a high performing website, you may have to pay for premium third-party plugins and spend money on hosting and domains. We can help you create a high-quality WordPress website entirely to your liking.

WordPress is one of the most flexible and powerful CMS and web building platforms. However, it is also highly suitable for beginners. While it offers plenty of advanced options, beginners can navigate their more straightforward tools more efficiently. The simple dashboard and drag and drop web building tools are highly accessible. 

However, if you’d like to access WordPress’ more advanced and powerful features, let the professionals have a go. We’re experts at creating custom WordPress sites.

Anyone can build a website. With the likes of WordPress and Shopify, even a novice can create a basic site. Here are the seven steps to creating a website:

1. Identify your goals. What is your website’s purpose? Is it an eCommerce store or a blog?
2. Determine your target audience, which will directly impact your design and marketing strategies.
3. Define your unique selling position — what makes you different?
4. Secure hosting and a domain name. We offer local hosting here at Redback.
5. Choose your preferred website building platform or call in the professionals.
6. Begin designing your site with different elements and pages.
7. Create content for your website pages and begin marketing yourself.

You can register free domain names. However, they often include clunky URLs and don’t look professional. Purchasing a domain name isn’t usually expensive. It’s a small investment to pay to improve your company’s online presence. 

We offer to host all our digital products, continuously maintaining and updating your site. Many hosting services are available, some offering to host your website for free. However, it’s best to trust local hosting services to ensure your site speeds are fast with maximum uptime. 

The basics of web design include good navigation, effective pages, working links, and valuable content. Adding branding and graphics will help keep your visitors engaged while adding lead generation tools will improve your marketing. 

Search engine optimisation (SEO) drives organic traffic by ranking high on Google or other search engines. Benefits include:

• Increased organic discovery and high-quality website traffic.
• Impressive ROI
• Improves credibility and trust.
• Constant promotion for your business
• Targets the entire marketing funnel.
• Reach the target audience.
• Improve user experience.
• Enhance PPC (pay-per-click) success.

Social media marketing primarily focuses on direct and indirect marketing, sales and driving traffic to your website from your social channels. Content marketing has more to do with engagement once your audience is already on your website. Both aspects of digital marketing are crucial to generating leaves and improving conversion rates.

Social media marketing aims to change or maintain the target audience’s behaviour. You want to drive engagement and encourage people to visit your website and buy your product. It’s not enough to raise brand awareness (although this is still important). 

Our marketing team can help you build a comprehensive and effective social media strategy to generate loyal customers.

Branding creates loyal customers. Good branding projects your business’ appeal rather than showcasing only growth and profit-generating matters. With effective branding, your business develops a human, relatable side. You want your customers to see you as someone on your side. 

If your brand can connect with people’s emotions, they’re more likely to respect and deal with our company over others.

A good brand focuses on how customers feel, the company’s values, mission and vision, and creating trust. Consider what inspires your customers and how your values align with the external world to establish your brand. What makes your company different from its competitors?