Saving our species
Saving Our Species is one of the biggest biodiversity conservation campaigns to be undertaken in Australia. Aiming to protect threatened species in NSW, community engagement and public awareness was a key consideration in the objectives of The Department of Planning, Industry and Environment (DPIE).
We delivered a unique government social media campaign aimed at creating real engagement across platforms, through the use of branded social media stickers and GIFs, AR filters and video content.
Protecting Australian wildlife
122 animated GIPHY stickers
12 AR filters for Instagram
97 threatened species supported
4.8 m content views in 1 month
User Generated
Content
AR filters and GIPHY stickers
Creating meaningful engagement couldn't be easier! Branded AR filters and GIPHY stickers are made available on Facebook and Instagram Stories. Users can select your branded assets and create personal content which engages with and spreads your social media campaign to new audiences.
The Redback team were a pleasure to work with. We were thrilled with the social media assets they created in response to our brief, which have been incredibly popular with our target audience and will be used in our marketing campaigns for years to come. The team at Redback were personable, creative, efficient and excellent communicators. We’d highly recommend them to anyone looking for an agency that specialises in creating custom stickers, filters, GIFs, etc. – plus a strategy to promote them – on a very reasonable budget.Emily, NSW Department of Planning, Industry & Environment
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