A website driving digital success
Australian Electric Vehicle Specialists are leveraging the world’s latest technology to convert classic cars to electric and minimise fleet emissions. Championing the EV movement, this market disruptor needed a powerful online presence to cut through the competition, educate their target audience and ignite change.
We made it happen. Redback took the wheel on their website design project, complete with an SEO strategy and Google Ads campaigns to amp up leads even more. The result? A digital presence that positions Australian EVS as an industry leader in this revolutionary space.
Saving Australia one car at a time
50 % Jump in keyword rankings
300 % Increase in website traffic
4 % Stronger conversion rate
Design features
Sharp video
Design features
Intuitive navigation
Design features
Impactful numbers
Design features
Educational content
SEO copywriting
Super charged for search engines
Actioning a search engine optimisation (SEO) strategy from the outset, our aim was to bolster Australian EVS’ visibility on Google for ‘electric vehicle’ queries.
As with most business launches, we needed to attract and inform the target audience within a strict budget. To help Australian EVS reach and engage online users as cost-effectively as possible, our SEO strategists provided comprehensive blog briefs so that their in-house experts could answer all the right questions.
We also optimised the website at every turn, from sitemaps, page speeds and redirects to title tags, meta descriptions and internal links. As a result, we’re ahead of some major players in this unique space already – and search volumes for EV-related terms are only continuing to rise!
Built to educate & energise
We developed a modern website to inform and engage users on every device.
Clean, contemporary and content-rich, the website reflects the innovative and sustainable approach led by this market disruptor. Responsive page layouts have also been crafted for ease of use and seamless paths to action, including intuitive navigation, internal linking and Gravity Forms for enquiries.
Google Ads
PPC campaigns to spark more leads
Once the website was up and running, our Google Ads specialists stepped in to maximise leads with paid search campaigns. Given the highly-distinct offering and its significant upfront investment, high-precision targeting and informative copy were critical to persuading action amongst the right audiences.
With an expert strategy from the get go and data-driven optimisations thereafter, these campaigns have ended up playing a paramount role in lead generation.
The results so far
We’ve achieved above and beyond! Creating an impactful, educational and SEO-friendly website design, plus powerful PPC campaigns, Redback has positioned this game-changing business as the ultimate industry expert.
Partners for the long run, we’re continuing to manage Australian EVS’ Google Ads and are here to handle any SEO projects on the horizon.
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