Google Ad Grants Australia What is the Google Ad Grant?
The Google Ad Grant helps nonprofit organisations promote their causes with up to USD$10,000 per month in FREE Google search advertising credit. There are lots of Google Ad Grant agencies out there, but few with Redback's track record.
Our experience, along with our excellent standard of Google Ads campaign management, performance and Google Ad Grant policy compliance, has earned us the Google Premier Partner badge. Only 3% of Google Partners have reached the status of Premier Partners – and we’re proud to say we’re one of them!
Does your nonprofit qualify?
Google Ad Grant eligibility explained – To make the cut for a Google Ads Grant, your nonprofit organisation must meet the following requirements:
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Charity registration
Make sure you’re currently registered as a charitable organisation. You can do this by applying via the Australian Charities and Not-for-profits Commission (ACNC) Charity Portal.
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Organisation type
Not every organisation fits the bill for this funding. Unfortunately, you won’t qualify if you are a governmental entity, a healthcare organisation or an educational institution.
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Location
To get this game-changing Grant in Australia, you’ll have to be based in the country or one of its territories: Christmas Island, Cocos Keeling Islands, or Norfolk Island.
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The fine print
You’ll need to literally tick the boxes by accepting the Google for Nonprofits Terms around nondiscrimination and donation, as well as having a live website with “substantial” content.
Why go for a Google Ad Grant?
Traction for your cause
Google search ads should always be a central part of your marketing, putting your nonprofit in front of the right people and levelling the promotional playing field with big businesses.
As well as spreading the word and driving donation leads, this activity is great for growing your mailing list – a key component of any nonprofit’s community! And if you’re interested in advertising on the Google Display Network then these text-only placements are the perfect supplement, helping to keep your brand at the forefront of sponsors’ search results and minds!
Google Ad Grant FAQS
Free advertising is great news in itself, but it gets even better when you realise how easy it is to request a Google Ad Grant relative to other funding.
Here’s how to apply for Google Ad Grants in five simple steps:
1. Meet the Google Ad Grant eligibility requirements we broke down above!
2. Register your nonprofit with TechSoup and wait to be validated, a process that can take up to 30 days. Once secured, simply log in and take note of this validation code for the next step!
3. Time to sign up for Google for Nonprofits. To do this, you’ll need your ABN and TechSoup validation token handy. Follow the instructions, submit and wait for Google to approve your application. This usually takes a couple of days, so don’t forget to check your inbox for an email confirming acceptance.
4. After you’ve been approved as a Google Nonprofit, you’re all set to apply for a Google Ad Grant. Make sure you get it right the first time by checking out this Ad Grant activation guide!
5. As soon as you’ve submitted and secured your AdGrant, you can create a Google Ads account to kick start your campaigns.
Not sure if you’ve got the expertise to achieve real results? Have our Google Ads specialists get the job done for you!
Looking to learn more about this process? Give us a call on 02 4005 0062 or reach out with the online form below and we’ll be happy to help!
Google Ad Grants covers advertising on the Google Search Network.
This Network is essentially a group of search-related websites. Advertising here means that your ad will show up in search results when users type in your targeted keywords. Google Search Network ads are extremely effective because you’re targeting people who are actively searching for a topic related to your organisation.
Because you’re specifically targeting active users, search network ads tend to have higher conversion rates – and are generally the most expensive to run on Google.
This makes Google Ad Grants a great way to save money and reel in leads as a supplement to any other advertising activity.
When an agency like Redback manages your account, you’ll have a dedicated Google Ads expert making sure you are getting the most out of your Grant!
We’ll set up campaigns, monitor performance and optimise ads regularly, with flexible support options to suit any size and type of nonprofit. We’ll also share insight reports with you so you can stay on top of progress and recommendations. In other words, you’ll get the same awesome service as clients without Google Ad Grants.
To wrap it up, partnering with the right Google Ads agency will give you more leads, peace of mind and time to focus on what really matters – the cause you’re trying to promote!
Get in touch with our Google Ad team to learn more on 02 4962 2236 or via the form below.
Down to earth, straight shooting, kick arse team who genuinely know their stuff. We have worked with Dave and the team now for 2 years as effectively an outsourced digital marketing team. Their skill in SEM and SEO has lead to significant traffic growth for our business.National Marketing Manager, , ASX Listed Healthcare Company
