We help businesses grow with high-performance, modern websites in Newcastle and other corners of Earth.
WEB DESIGN NEWCASTLE
YOUR WEB + MARKETING TEAM
Since 1999, Redback have developed over 1200 websites for clients of all shapes and sizes – making us one of Newcastle’s oldest, most trusted web design and development brands. In July 2018, we were acquired by long-time collaboration partners, Vicinity Marketing– specialists in growing audiences, traffic and sales online. One year later, we decided to retire the Vicinity brand and operate under one banner as Redback.
When you choose Redback you get access to a highly talented, experienced team of digital marketers and website specialists.
Beautiful Site, Healthy Jump in Trafficchiropracticplus.net.au
One of Newcastle’s most iconic businesses needed a more modern website to reflect it’s outstanding reputation. In partnership with our sister company Redback Solutions, we helped this site become a finalist in the 2017 NEWi awards for digital creativity. This site is bloody beautiful across all devices. Even better than beauty is the marketing result – a 31% YoY growth of organic traffic from Google.
Check out chiropracticplus.net.auclose [x]
Dominant Website and SEO Strategycanberrapestcontrol.com.au
Canberra Pest Control
This is a story of maximising opportunity. Every ounce of opportunity. On search engines. Really, who doesn’t want a dominant share of Google’s search results in their chosen market? For this pest control business, it is all about squeezing the lemon for every last bit of tangy, delicious SEO juice.
The new website we helped deliver has drastically improved conversion rates and user experience across all devices. Google visibility is at an all-time high and best of all, the client said this about us:
“I deal with Vicinity because they get results! They know their Search Engine Optimisation and digital marketing better than anyone I have ever dealt with before. They also put the needs & objectives of the customer FIRST.”
Check out canberrapestcontrol.com.auclose [x]
Traffic UP 298% and growingagilitytrees.com.au
Agility Professional Tree Service
We inherited an outdated, clunky templated website that wasn’t delivering results and wasn’t a true reflection of this business’ professionalism.
Agility Trees now has a gorgeous custom-designed WordPress website which was a finalist in the 2018 NEWi awards for digital creativity.
More importantly, new customer numbers are wayyy up due to the 298% increase in traffic we’ve been able to achieve with the new site.
Check out agilitytrees.com.auclose [x]
Jump in Looksand a Jump in Traffic!reliancehexham.com.au
Now this is a truly interesting business. Established back in 1989, Reliance Hexham is a specialises in the manufacture, overhaul and repair of equipment and machinery for use in the mining, aluminium and steel processing industries. Their unrivalled technical expertise needed their new website to reflect their truly remarkable capabilities.
We reckon reliancehexham.com.au comes pretty close to hitting the mark on that goal. Don’t you?close [x]
413,526 Mobile Website ConversionsOUR CLIENTS LAST YEAR
Our Clients on Mobile Last Year
Do you remember the first time you laid eyes on an iPhone back in 2007? One of your initial thoughts may have been “Wow, I can’t ever see consumers accessing my website on this little thing!”… Don’t worry, we thought the same thing! Oh, how wrong we all were… According to leading web intelligence site SimilarWeb, mobile now accounts for over 65% of all website traffic and this figure is only growing by the day.
Last year, we saw our clients’ results from mobile skyrocket – with some sites seeing in excess of 80% of their total leads coming from smartphones. Crazy, huh?
Big numbers on small screens
Here’s just a few of the ways we can keep your mobile users in mind:
- Mobile-first website experiences (it’s no longer enough to just have a “mobile-friendly” site. To maximise ROI, your site should be designed with all screen sizes in mind)
- Close attention to conversion rates and cost per conversion across all devices
- Consideration of mobile-specific search, display, video and social ad formats
- Including “near me” keywords in search ads
- Relevant structured markup optimised for voice search
- Messenger bots, live chat and other mobile lead magnets
- Mobile commerce solutions eg. Selling through Facebook Messenger
- Progressive web apps and smartphone notifications strategies
- Content load speed improvements via new technologies like Google AMP and Facebook Instant Articles
- Cross-device analytics and conversion attribution
- Emails that look nice and pretty on mobile
- And the list keeps growing…
Mobile is here and we’re here to help you tackle it.close [x]
A Website That isEasy on the Eyeseyespecialistsgroup.com.au
Eye Specialists Group
We inherited an outdated, difficult to navigate, technically buggy theme-based website that was quite uneasy on the eyes!
Long story short, we replaced that old thing with a clean, accessible website experience that truly reflects the expertise and professionalism of this great team of Newcastle specialists.
Take look with your own eyes: eyespecialistsgroup.com.auclose [x]
Evergreen WebsiteDesign at its best.abcorthodontics.com.au
A first-class specialist deserves a first-class website experience and this one is a cracker. Built back in 2015, the custom-designed ABC Orthodontics website is a great example of evergreen web design. The site still looks brand new on all devices and consistently delivers more and more traffic and leads to the practice each quarter.
Check it out: abcorthodontics.com.auclose [x]
A "Cool" Websitefor Mobile-firstnewageair.com.au
NewAge Air Conditioning & Heating
We’d already used Google, Facebook and email marketing to help build up this clients’ business over a number of years. Come 2018, the site we built for NewAge Air back in 2013 was still ranking and delivering stronger results than ever. However, we knew we needed to stay ahead of the pack in the competitive air conditioning industry.
With most of the traffic coming from mobile devices, we decided to design with a style almost like a native mobile app. Traffic and sales are higher than ever and this market-leader’s customers have a smooth, modern web experience to enjoy!
Check out newageair.com.auclose [x]
Traffic Throughthe Roof!www.turnbullhill.com.au
Turnbull Hill Lawyers
This beast of a website was already producing outstanding results for the firm thanks to years of hard work. However, it was looking tired and was never built to handle today’s multi-screen world. Our primary objectives were to develop a more modern experience across all devices which would retain and grow conversion rates and traffic levels. It’s always a challenge to migrate a content-heavy website away from an outdated CMS with numerous technical issues. This project was a long and tricky one and we really had to hustle to protect the long term Google visibility built up from years of great SEO work.
We’re stoked to report that conversion rates and organic traffic have both shot through the roof since launching the new and improved version of www.turnbullhill.com.auclose [x]
Our New Websitevicinity.marketing
Our own site!
Funnily enough, doing our own marketing has always seemed to take a back seat to client work. That meant that the new version of vicinity.marketing was probably the longest, drawn-out project we’ve ever completed.
We wanted our site to better reflect our brand personality and the values we hold as a business. We think the new site goes alright. What do you reckon?
Check out our homepage: https://www.rb.com.au/marketingclose [x]
WORDPRESS WEB DESIGN NEWCASTLE
Building on WordPress?
Here’s why we recommend WordPress
Powering over 30% of Earth’s websites, WordPress is the world’s most popular Content Management System (CMS). And for good reason. Building your site on WordPress gives you unmatched flexibility, technical performance, ease of use and security. Our team designs and builds WordPress websites in Newcastle for clients across Australia and overseas. Whether you’re after a cost-effective theme-based site or a custom-designed WordPress solution, we’re the Newcastle web design team for you.Let's talk WordPress
What is a “Smart” website?
Honestly? A “smart website” is just a bit of wanky marketing terminology we made up – sorry, we couldn’t think of anything else that was short and punchy at the time of writing! What we’re really trying to say is that when we’re involved in your project, the focus won’t only be on designing a pretty new website. We’ll be looking for ways to create business efficiencies and better experiences for your site users.
This may mean a number of things – an integration with your booking system, a cleaner conversion funnel and push notifications on mobile devices, or even an advanced analytics implementation to help trigger smoother digital journeys for your prospects.
Whatever “smart” means for you, let’s achieve it together.
GET TO KNOW US
Here’s a little video we whipped up to show you what our agency is all about
Our Web Design
& Development Process
We live in an impatient, ever-changing world where consumers want a fast, smooth, useful website experiences across all devices at all times. Hence we believe that having your website built by experienced, professional web developers is now more important than ever. Here's an overview of our simple process for designing and developing websites here in Newcastle.
YOUR MARKETING + WEB TEAM
Meet the clever humans who'll build you an even clever-er website
Senior Account Manager
Senior Account Manager
Favourite animal: Purrrring cats!
Celine has over 7 years experience in marketing and sales with a special interest in all things data, technology and innovation. Having worked in startups as well as multinational companies, she’s passionate about business and helping businesses achieve measurable results.
Originally from the land of ‘fush & chups’, ‘chilly bins’ and ‘jandals’, Celine moved to Newcastle in 2016 and quickly learnt to adore it. She studied Archaeology at the University of Otago and loves history….even spending her free time writing a historical fiction! She’s also an avid reader, proud cat mama and hopes to one day to climb Mount Kilimanjaro.
What drives this sharp, quirky Queen of the ditch forward?
Celine is a self proclaimed lover of data who gets a kick out of translating numbers and trends into marketing strategies.close [x]
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.close [x]
Favourite TV Show: Blue Heelers
With over eight years’ experience in web development and a keen eye for detail, Jess is a Senior Front End Developer at our sister company Redback Solutions and is definitely on Newcastle’s “one to watch” list.
Her strong desire for perfection, combined with her expert knowledge in HTML & CSS make her a unique and rare find in Newcastle. When taking on a new web build, Jess will meticulously plan her strategy and ensure that the end solution matches the design vision set by Redback’s Head Designer, Kyle. With sharp memory and eagerness to learn, Jess is an extremely valuable asset to the team – continuously delivering “pixel perfect” code.close [x]
Head of Production
Head of Production
Nickname: Greatest Creative Of All Time (G.C.O.A.T)
Kyle is the Head Designer at our sister company Redback Solutions, responsible for all creative direction and final product delivery. With more than a decade of experience in interactive design and development focusing on UX, usability, mobile and emerging media, Kyle leads Redback’s front-end team in the creation of high-end web products for small to medium sized business.
Having worked on hundreds of website projects across a range of different industries (from ballet schools to funeral homes to law firms), Kyle has made a career of innovating and evolving his design style to ensure each project speaks directly to the customer’s unique audience with the ultimate goal of improving their digital presence.
Kyle’s days revolve around solving overtly complicated interface requirements with simple and innovative design decisions. Obsessed with technology, pixel perfection and subtle interaction, his designs strive to strike the perfect balance between aesthetics, user experience and performance.
When he’s not at work he can be found having tea parties with his two beautiful daughters, giving the local tennis Pro a run for his money at the Courts, or doing one of many handy man projects at home for his lovely wife Tara.close [x]
Likes his steak: "Well-don"
With 11 years experience as an on-site computer technician and 13 years under his belt as a web developer, Shane Welldon brings a vast variety of skills to the team. Our web team over at sister company Redback Solutions build a diverse range of WordPress sites – everything from single page start ups, to small business, to large eCommerce solutions – and it is Shane and Jess who we safely rely on as our go-to WordPress Specialists.
A seasoned business owner himself, Shane has been serving the local business community for over 12 years and has the calm disposition of a Zen-like master when it comes to problem solving even the mightiest of challenges.close [x]
Michelle is a talented business administration and project management specialist with a hawk-eye for detail and a knack for finding ways to get things done. A born problem-solver, Michelle started her career in Sydney with roles in Business Development & Account Management with international companies such as Digital, Unisys & Compaq.
After relocating back to Newcastle for a role with Prosperity Advisers and a newly found interest in all things financial, she then got together with husband Graham to purchase and run our sister company Redback Solutions for 10 years. Helping it grow into Newcastle’s leading WordPress web development and design agency, Michelle certainly runs a tight ship. These days, she plays the key role of looking after the finances and advising on our operations and project management across both Redback and Vicinity. Her favorite pastime usually involves a bottle of champagne!
Biz Dev & Hosting
Biz Dev & Hosting
Boyhood Idol: Hulk Hogan
Graham is one of our most experienced team members, with over 25 years experience in the IT and web industries. Having studied Information Science at the University of Newcastle back in the early ’90s, this bulky braniac then spent a decade working and excelling in systems administration and technical sales for Compaq and OAS Computers.
Together with wife Michelle, he then owned and run our sister company Redback Solutions for 10 years and helped grow it into Newcastle’s leading WordPress web development and design agency. Graham has a rare mix of technical ability and people skills and his role is centred around managing clients’ web hosting, domains and leading business development for Redback. He’s also involved with organising our Christmas parties… which is always dangerous!close [x]
Junior SEO & Web Developer
Junior SEO & Web Developer
Downfall: Leaving his computer logged on while Dave is around
Lachlan is our resident content editing gun, focussed on supporting our web team in delivering high-end websites on time and on budget. Lachlan’s growing skill set extends to SEO and AdWords, recently taking ownership of several client projects from start to finish with maturity beyond his years.
No project is too big or small for this young fella with a kick ass positive attitude.
In his spare time, you’ll likely find Lachlan at the Tattoo parlour getting yet another tattoo for the collection.close [x]
Copywriter & Messaging Strategist
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.close [x]
Time to get your website right.
Our #1 aim is to give you a website that helps you reach your business goalsTalk web to us
Website Marketing FAQs
What is a conversion on a website?
Great question! Marketing lingo can often become a little confusing.
A website conversion is when a visitor to your website takes an action you desire. This can include clicking the call button, signing up for a newsletter or purchasing a product. Conversions are unique to every client and website, and, there can definitely be more than one!
A conversion, however, is different to your website conversion rate. This is the number of desired actions take (conversions), divided by the number of visitors to your site. This number can change frequently, especially if you provide a product or service that is seasonal in nature.
How can I increase my websites conversion rate?
So you desperately want to improve your website conversions? Good news is, this can be achieved much easier than it first seems. A lot of the time, it comes down to the user experience (UX). If the user of your website gets frustrated, it’s likely that they won’t convert. Make sure your website is easy to navigate, loads fast, has relevant content (including text, images and video), and most importantly, make sure that your desired action is easy to SEE! Using buttons such as “add to bag” or “sign up” practically beg your visitor to click on them. Make sure your button is easy on the eyes though. No one likes to tap something that doesn’t look good!
How to increase website sales conversions
Is your “subscribe” Google Analytics goal showing great results, but you just can’t manage to increase your website sales conversions?
One of the best things you can do is to check you actually have a goal in place, and, make sure it’s SMART – Specific, Measurable, Achievable, Relevant, and, Time-Based. This is your first step to achieving more conversions! You can only change and improve upon goals that you are actively monitoring.
Secondly, you need to ensure that you are targeting the right people with the right message! The key to increasing sales conversions is increasing the amount of relevant traffic. Once you achieve this, figure out what promotional offer appeals to your audience and, voila! Hello conversions.
How can I get more visitors to my website?
Increasing traffic to your website starts with our good friend, SEO. Optimising your website for google in order to land a top place on a Google search is a great, free source of traffic. In order to achieve this, you need to have a great website that Google likes, along with all the right keywords so you actually appear in searches. Activity such as blogging, developing high quality backlinks and ensuring all of your metadata is up to date will also help drive your organic traffic .With over 50% of internet usage now occurring on the run, a mobile responsive website is also a must!
Also, never forget to engage on social media. Simple things like word-of-mouth can travel a long way!
Can Google Analytics track conversions?
Absolutely it can! Google Analytics is incredible when it comes to tracking goals and conversions. It allows you to track how long a person stays on your website as well as how many pages they visit. You can also set up a destination goal to trigger when someone lands on a specific page. For example, you can track a visitor who completes a purchase by setting up the ‘thank you for your order’ page as your destination goal.
FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!
Please complete our quick form to request a website consultation call. We hope to be speaking with you very soon!