Building a strong brand & website
Wulf Projects wanted to refocus its offerings from renovation and extension jobs to complete custom home builds. Think start-to-finish solutions, premium craftsmanship and streamlined management. Experts in matching old with the new, they were also ready to expand beyond Newcastle and Lake Macquarie to Cairns.
But to showcase this shift and attract more investors, property developers and homeowners, Wulf Projects’ online presence needed an overhaul. Beginning from the ground up, our team developed a home builder website design on WordPress complete with solid new branding and messaging that bolsters this new positioning.
WULF PROJECTS. YOUR NEW SPACE STARTS HERE
160 % New keyword rankings
47 % Increase in organic traffic
Home builder website design features
Powerful messaging
Home builder website design features
Seamless navigation
Home builder website design features
Showcasing work
Home builder website design features
Useful content
SEO & copywriting
Structured for Google
One of the core reasons behind this website refresh was to gain more qualified prospects on Google.
To achieve this, we kicked things off with a Search Engine Optimisation (SEO) audit to identify keyword opportunities before writing the title tags, meta descriptions and page copy.
The challenge? Holding Google ground against large kit home builder websites with information-rich designs. To stand out on search engine results pages, we actioned a strategic content strategy that focussed on ranking for relevant, localised and practical keywords. Now, Wulf Project’s organic traffic continues to drive quote enquiries in a highly competitive market.
A fresh look & feel
Building a new brand
Our mission was to reposition Wulf Projects as a custom home builder that can tackle major renovations, bespoke developments, duplexes, NDIS builds and knock-down rebuilds in both NSW and Queensland.
Their updated home builder website design highlights this breadth of services, with messaging crafted to resonate with high-priority target audiences like investors, families and first-home buyers.
Aesthetically, we kept things clean, green and contemporary. The strong yet simple aesthetics reflect Wulf Projects’ unwavering workmanship, modern approach and straightforward customer experience from the outset.
Modern
web design
To sustain future growth, we built a scalable website with powerful imagery and intuitive UX.
The clean and contemporary home builder website design features impactful visuals of their projects throughout, as well as animated text on the homepage. And it’s just as functional, too. Thanks to the seamless navigation on all devices, users can browse by type of build, location and past projects. Presenting key specs, clear selections and sharp photographs, the project page design remains clutter-free while conveying every important detail. After all, each design is unique to the client and their land. Meanwhile, service page messaging has been carefully angled to encourage distinct audiences to enquire. From duplexes to SDA housing, the benefits, FAQs, calls to action and featured projects are all tailored to educate and engage specific markets for a stronger conversion rate.
The result so far
The new website has helped to cement Wulf Projects as a premium custom home builder – and it’s received plenty of positive feedback already!
Now equipped with the digital tools needed to attract clients and showcase their work online, Wulf Projects is building more residences than ever before.
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