A new paint website design to bolster the bottom line
UberLine are Australia’s line marking, paint and paint machine specialists. Offering over 4,500 products to retail and wholesale customers, this market leader needed a bespoke online solution to highlight its comprehensive range.
We stepped up to the challenge, developing a WordPress WooCommerce paint website design from scratch.
Complete with fresh branding, a solid SEO strategy and competitive Google Ads, this new website delivers a modern, intuitive shopping experience from start to finish. Plus, it saves Uberline countless hours thanks to clever automated Ecommerce workflows.
WOOCOMMERCE WEBSITE DESIGN AND DEVELOPMENT
Highlights
2000 ranked keywords
35 % increase in website traffic
53 % reduction in cost per conversion
71 % Increase in GADS revenue
Design features
Sharp, modern design
Design features
Streamlined navigation
Design features
Clear-cut brand story
Design features
Prominent product lines
SEO & Google Ads
Making a mark on Google
Uberline’s B2B products are designed for sports clubs, schools, councils, warehouses and other businesses with line-marking requirements. Having determined that this target audience primarily searches for products on Google, we zoned in on Google Ads and Search Engine Optimisation (SEO).
Our team kicked things off with an SEO audit to understand current performance, flag keyword opportunities and reveal competitor tactics. Then we structured the site map based on this SEO research, suggesting product categories in line with keyword volumes, difficulties and semantic relevance. To drive online sales and enquiries even further, we also devised and delivered powerful product and brand-focussed Google Ads campaigns. Now, Uberline’s traffic, sales and bottom line continue to grow.
Custom WooCommerce
A smooth journey for retail & wholesale
Selling an impressive 4,500 products, Uberline needed a fast, highly-functional and easy-to-use WordPress WooCommerce website. So that’s just what we built.
Now, customers can enjoy a seamless buying experience with features like advanced search functionality, price and brand filters, clear product descriptions and easy checkout.
Behind the scenes, this custom Ecommerce website boasts ERP (Enterprise Resource Planning) software integration and game-changing product data support. Uberline can also keep track of enquiries and sales with sophisticated analytics, tracking and reporting.
Fresh branding
A strong look and feel
Our branding and graphic design team worked with Uberline to revamp their online presence. Embracing a powerful colour palette, dynamic graphics and contemporary fonts, the new branding exudes quality and confidence. It’s bright, bold and professional, just like UberLine’s product range.
As well as implementing these updated branding elements on the new website, we created a striking new banner video with client-supplied creatives.
A mobile-first paint website design for easy shopping
A digital team for the long run
Having smashed our original goal, Redback and Uberline are now long-term partners. Now that Uberline’s new paint website design is up and running, we’re actioning a monthly marketing retainer to boost traffic, enquiries and online sales.
Plus, we’re now taking care of the website builds for this client’s other businesses, including Paintsales, Threefolds, Roboline and Exzel. Watch this space for more inspiration!
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