A fresh laundry website design
Threefolds is an ozone-fresh, self-serve, 24/7 laundromat in Carrington, NSW. To translate its values into a vibrant business, this innovative offering needed a brand revamp, along with a modern website and localised advertising campaigns.
Redback was involved from the outset. Covering all the bases, our team created a structured style guide, actioned a professional photoshoot and built a whole new laundry website design. Then we ran social ads with high-precision targeting to rinse the competition.
eco-friendly, ozone-fresh, self-serve, 24/7 laundromat
Highlights
8 x Return on ad spend
51 % Boost in organic traffic
200 % Increase in revenue
Design Features
Eye-catching photography
Design Features
Contemporary illustrations
Design Features
Clear pricing
Design Features
Simple paths to action
A bright new brand
Threefolds is a relaxed space that takes pride in offering a more colourful, convenient and eco-friendly laundry experience. To embrace this brand with consistency across all comms, we crafted a detailed style guide that incorporates everything from logos to fonts.
Then we brought it to life. To rack up Threefold’s digital assets for their new website, our creative team organised, implemented and edited a professional photo and video shoot. Now, potential customers can get a real feel for the laundromat, with sharp, vivid visuals featuring our very own Dave, Helena and Iza!
A contemporary website
The new laundry website design embraces its style guide to really make a mark. Simple, modern aesthetics combine with an easy-breezy user experience.
One of the main reasons behind this website refresh was to gain qualified local leads on Google. To do this, we focused on search engine optimisation from the get-go.
That included following the best design and coding practices, conducting thorough keyword research to inform the sitemap, writing title tags and meta descriptions and implementing a redirection plan. We also optimised their Google Business Profile and focused on acquiring customer reviews to maximise online exposure.
This on-page SEO strategy helped Threefolds rank for many high-volume, commercial-intent keywords like “laundromat Newcastle” and “laundromat near me”. To top it off, Threefolds has garnered over 50 Google reviews in just one year.
High-precision targeting
Shining on socials
To reel in more qualified leads, we planned, executed and optimised a targeted social media campaign.
These ads honed in on working professionals, tradies and other businesses in the surrounding areas who were likely to need laundromat services.
Ultimately, this localised advertising strategy helped us achieve an 8x Return On Ad Spend (ROAS) within just six months. Thanks to its carefully-chosen audience list, we helped to scale the laundromat’s revenue by an impressive 200%.
A mobile-first laundry website design
“Thanks Girish and team. We are loving the new website. Thanks for your patience and diligence.”Jodie, Owner
The final result
We delivered exception results without a wrinkle. From branding and videography to laundry website design and social advertising, our comprehensive approach has taken Threefolds’ brand awareness and online exposure to the next level. In turn, they’re enjoying an exponential boost in revenue!
And having exceeded this project’s goals, we’re already working on some exciting new website builds for the client’s other businesses… Watch this space.
You may also like
Get started
New project to discuss? Need results?
Complete our quick enquiry form and we'll be in touch!
