Building a custom construction website design
Robson Civil Projects has been at the forefront of civil construction in NSW for over 60 years. Ready to reach new levels of growth, its team called on our team to help modernise their construction website design.
The result? A custom WordPress website that showcases their extensive capabilities with scalable and easy-to-manage features. Optimised to climb the ranks on Google, our bespoke solution has helped Robson Civil Projects to secure higher-value projects.
Construction website design features
Sharp visuals
Construction website design features
Easy navigation
Construction website design features
Project overviews
Construction website design features
Purpose-built layouts
Structured for SEO
Optimised from the ground up
One of the chief reasons behind this website refresh was to reach more qualified prospects on Google – particularly those researching civil construction companies during the tendering process. To help drive organic traffic to this new construction website, we ticked all the SEO boxes from the get go!
That meant following the best coding and design standards, performing an SEO audit to identify key opportunities, developing a sitemap and page briefs based on keyword research, writing title tags and meta descriptions and handling 301 redirects. In other words, our team took care of aaaalll the technical bits and pieces required to bolster Robson Civil Projects’ rankings.
Bespoke
& scalable
To support future growth, we designed and developed a flexible site with stress-free content management features.
Behind the scenes, we integrated all content blocks and components into WordPress. As a result, the Robson Civil Projects team can now modify, optimise and expand comms as their business grows. From the large library of case studies to the many news articles, information can be accessed and edited across the website - even by the least techy of team members! We also wanted to strengthen the Robson Civil brand by showcasing their professional capabilities and premium projects. Collaborating with creative teams, we made sure this one-of-a-kind construction website design featured only high-quality visuals. We also facilitated feedback from various stakeholders along the way, even building a temporary landing page to direct traffic to before the new and improved website went live!
A mobile-first construction website design
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