An innovative accounting website design for a nimble firm
Powell Enterprises isn’t afraid to go against the grain. Known for its high-quality work, this accounting firm helps organisations big and small to manage their finances with a fresh, no-BS approach.
To grow their book of clients, they brought on Redback to develop a new and impactful accounting website design. Since then, we’ve actioned numerous videography and photography projects, as well as several social campaigns, to keep business booming.
Design features
Sharp visuals
Design features
Strong brand messaging
Design features
Clear capabilities
Brand & visual direction
Looking sharp
Before building this new website and driving traffic via online ads, we wanted to arm Powell Enterprises with a suite of digital assets that reflected its strong brand.
First, we created a branding mood board to establish a clear representation of the firm’s ethos and unique style, as well as which colours, fonts and creative concepts.
Then we brought it all to life with professional videography and photography. Over two days, our skilled in-house creative team shot several team and client interviews. Finally, we edited each visual for maximum effect and published across PE’s digital channels.
Designed to drive enquiries
We developed a modern, responsive and scalable accounting website for this forward-thinking firm.
Our team also ensured an optimal user experience, paying close attention to site load speeds and pathways throughout the site. Users can now explore by industry or practice area, with bright red call to actions set against a black-and-white backdrop making it easy to enquire online.
Powell Enterprises also wanted to give users an opportunity to get to know the people behind the books. So, this accounting website design features a clear and informative bio for each accountant with details on their education, credentials and professional background. Equipped with this knowledge, prospective clients can enquire with confidence in the firm’s expertise.
Campaign management
Standing out on socials
Once this accounting website design was up and running, it was time to show it off. To cut through the competition on social media platforms, we needed to leverage Powell Enterprise’s unique brand, explore new channels and action a next-level campaign strategy with the scroll-stopping videos above.
Using high-precision targeting to get the ads in front of existing clients and lookalike audiences, we reached over six million users on Facebook and Instagram. And in turn, Powell Enterprises has welcomed a hefty stream of new clients.
Smooth & powerful on mobile
We have been working with the team at Redback Solutions for a number of years and highly recommend them. Their team are knowledgeable, informative, easy to deal with but best of all they get the resultsKieran Powell, Director
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