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A custom contractor website built to last

KCE is a civil contractor that has long been favoured for its safe, innovative and proven approach to earthmoving, infrastructure and construction. Now, they are on a mission to gain more high-value projects and grow their 220-plus team across Newcastle, Lake Macquarie and the Hunter Valley.

To strengthen their digital presence – and ultimately attract more clients and candidates – we built a custom WordPress contractor website that showcased KCE’s vast capabilities, complete with SEO strategy, copywriting, and videography.

CONSTRUCTING A SOLID REPUTATION SINCE 1991

Key results

6 x growth in keyword rankings

15 x greater website engagement time

30 % boost in organic traffic

Design features

Compelling visuals

Design features

Simple navigation

Design features

Clear calls to action

Design features

Custom project cards

Professional
& flexible

A scalable contractor website with seamless UX and sharp visuals.

As well as adding intuitive search functionality for easy navigation to particular service pages, we created a bespoke projects library to showcase recent work. We also wanted to reflect KCE’s premium brand in every content block. So, our web developers and talented creatives collaborated to ensure this one-of-a-kind site only featured high-quality visuals.

Cutting-edge UX

Redback bolstered the KCE brand by highlighting its expert capabilities and premium projects clearly across the new design.

Structured for SEO

Optimised for Google

One of the primary reasons behind this new contractor website was to reach more qualified prospects on Google – especially those researching civil construction companies during the tendering process or for job opportunities.

To drive organic traffic for target audiences from both sides of the project, we optimised the site to rank for commercial-intent queries and employment-focused terms.

Smooth & impactful on mobile

An iPhone frame

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