Redback Solutions

YouTube Advertising

Win big on the small screen with stand-out video content via YouTube advertising.

YouTube Advertising Newcastle

Press play on brand growth

Owned by Google, YouTube is the second largest search engine in the world with over 100 hours of video content uploaded every minute. And that content attracts over 15 million Australian visitors each month! So if you want to reach more people in an authentic, exciting and engaging way, it’s time to steal the spotlight.

We’ve been recognised by the big G itself for our excellence in YouTube video advertising, management, account performance and client service. In fact, we’re one of just a handful of agencies in Australia to be awarded the coveted Google Premier Partner badge.

If you want to branch out into some YouTube advertising, you’re in safe hands with Redback Solutions. We’ll get the right creative in front of the right people with precisely-targeted video ads, increasing brand exposure, driving traffic to your site and encouraging sales.

Why we’re a great fit

  • Practical solutions

    We'll recommend marketing strategies, channels and tactics that suit your business, your audience and your budget.

  • We focus on data

    Our number nerds analyse and optimise the things that matter, ensuring your marketing translates into tangible outcomes.

  • We embrace change

    New technology is constantly coming out. We’re always adapting to the latest tools, keeping you ahead of the pack and bringing the best possible results.

  • We're reliable

    There's a reason more businesses trust Redback than any other Newcastle digital agency.

YouTube Advertising Agency Spinning YouTube Logo

TV vs. online video ads

Time to ditch traditional TV

What’s happening to traditional TV advertising?

In short: it’s kinda dying.

Now, people are watching video content on their smartphones over traditional video channels more than ever. In fact, TV has lost 32% of its prime time audience in the 18-34 demographic (and 19% in 25-54s) since online alternatives like Netflix and Stan took the market by storm.

What’s more, a Deloitte Media Consumer Survey showed 43% of respondents had a video streaming subscription like Netflix – a figure that’s growing steeply year-on-year.

To harness the power of online video ads, start investing and testing creative content and advertising channels like YouTube advertising, Facebook, Instagram and Linkedin.

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Drive real results with YouTube Ads

YouTube ads for action

Traditionally, video ads on YouTube were seen as a pure brand awareness play.
But online videos are about more than going viral – these visual stories are now an integral step of the modern-day buyer journey. From educating and encouraging prospects to developing meaningful bonds with existing customers, YouTube ads play a leading role in the digital marketing scene.

Recent platform developments (particularly in the mobile experience) have only added to YouTube’s efficacy for encouraging buyer action. So don’t sit back and watch as your competitors take the lead (literally). Let’s work together to design a modern, mobile-first video marketing strategy to boost your YouTube ad revenue!

YouTube Advertising FAQS

YouTube advertising enables you to create video campaigns in Google Ads in a range of video formats to engage customers on YouTube and other video partner sites. Like other forms of Google advertising, you have control over your budget and spend, and are also able to create different types of Ads. YouTube also has target options that let you narrow down your audience by age, gender, location, interests and more.

A unique benefit of YouTube advertising is that you only pay when someone watches your full ad (or at least 30 seconds of it) not just when the ad is shown. Now the second largest search engine in the world (trailing behind its parent company, Google), it receives over 30 million visits to the site every day and absorbs 400 hours of new video content every minute. With this much activity and a cost effective pricing strategy, YouTube video campaigns are now becoming more and more popular with business owners globally.

What can be deemed as a good view rate for your YouTube ads, can change dramatically to the ads from the next business. Your niche and geographic targeting can alter the performance of your ad significantly. On average, around 25–30% of your viewers actually watch the full video, and the average click through rate (CTR) for a YouTube ad is 8%.

Depending on what ad strategy type you chose to use, will depend on the length of your video. For example, non-skippable in-stream ads cannot be any longer than 15 seconds. While there is no limit on skippable in-stream ads, Google recommends using videos that are less than 3 minutes long.

Like with all other Google advertising platforms, the cost to run a YouTube ad depends upon the quality of your video, your targeting and your overall goal. As YouTube advertising costs are calculated per view, you can expect to pay between $0.10 to $0.30 per view.

In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.
Josie, Director – Ecommerce brand

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