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Advanced Instagram advertising strategies for businesses and brands in Newcastle and Australia-wide
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INSTAGRAM MARKETING NEWCASTLE
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To show off our Insta-chops, we’ll provide a one-page overview of the top priorities we’d recommend for your social media and Instagram advertising strategy.
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43¢ Cost Per Conversion
BRISBANE AIRPORT
Brisbane Airport
The friendly folks at Brisbane Airport Corporation were excited to let Queenslanders know about their new service to Vancouver with Air Canada. We were even more excited to exceed their expectations with Facebook ads!
Channels and Tactics
- Mapped out highly targeted ad creative and messaging to specific audience segments
- Drove prospects to a high-converting contest landing page with viral social sharing built-in
- Tweaked audience strategy throughout the campaign to further optimise cost-per-lead metrics
- Leveraged retargeting to build email list from BAC’s large volume of website visitors
Outcomes
We went above and beyond what the Brisbane Airport was hoping to achieve from their campaign. Monitoring the conversion data closely, we tweaked and tested the ads to find the best cost per conversion, ending up at just 43 cents per new subscriber.
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An International Disruptor
CAMPLIFY Camplify
Around the same time our agency kicked off (in early 2015), our director Dave also co-founded a little Newcastle-based startup that had big dreams of becoming the “Airbnb for caravans”. A bold new plan, Camplify had this big vision of activating people’s under-utilised RVs to more people experience the joys of camping. Starting life as a twinkle in CEO Justin Hales’ eye, Camplify was just another “peer-to-peer marketplace idea” at the time. With no funding, no customers and no idea of what the future would hold, all we really knew was that there were a tonne of RVs that were sitting on people’s lawns not being used. That was enough for us to take a leap of faith and become part of Camplify’s digital marketing team.
Channels and tactics
- An international SEO strategy built for scale
- Hyper-targeted social media advertising
- Google advertising automation and profit optimisation
- Marketing automation management
- Tests of every growth hack under the sun
- Much, much more
Outcomes
Camplify is currently valued in excess of $20m and boasts the largest RV rental fleet in Australia and the UK. A sensational story of growth, this star Newcastle tech company now sends thousands of people on holidays every month and holds a dominant share of the RV sharing market. Our role in the journey? Well, much of Camplify’s user growth has come from the digital marketing activities we’ve helped ideate and execute. Camplify is no doubt one of the jewels in our crown and we’ve loved every second of our involvement with this awesome Aussie startup!
Here are a few nice things Camplify’s CEO said about us:
“Vicinity continually surprise me with their professionalism, expert knowledge and ability to smash the KPI’s I set them out of the water.”
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Over $200k in New Product Sales
ELECBRAKES Elecbrakes
Elecbrakes is Australia’s first Bluetooth electric trailer brake controller. This innovative device was invented on the NSW Central Coast / Newcastle by an innovative team of engineers and trailer manufacturing experts. With the Elecbrakes system, a controller is fitted to the trailer and wired into the existing electrical circuits. A remote control or smartphone with the Elecbrakes app is then used to monitor, change settings and control the trailer’s brakes.
Channels and tactics
- Google search ads
- Facebook ads and groups marketing
- Instagram lead-gen ad campaigns
- On-site SEO
- Traditional database marketing
- New website
Outcomes
In under 2 years since launch, we were able to help Elecbrakes achieve over $1,000,000 in sales for this new product. The launch of their new website and remote control saw their monthly sales increase by 160% in the first month. Their month-on-month growth is still trending UPwards aggressively and we’re very excited to see how Elecbrakes will continue to disrupt the traditional brake controller industry – both here in Australia and abroad!
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About 5 Million Video Views
OUR CLIENTS LAST YEAROur Clients Last Year
One Friday arvo, we decided we’d do a count of how many video views our clients attracted last year.
The numbers were insane, with Facebook, Instagram, YouTube and Linkedin leading the way – in that order.
We came to a rough total figure of 5 million video views.
Our conclusion? Video is critical.
(We probably could have figured this out without all the counting, huh?)
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Hyper-targeted Acquisition
SHOPPING CENTRE
Shopping Centre
We’ve been working with one of Australia’s largest shopping centres over the past few years – specifically on helping them build a stronger database. With so much going on for this client on the marketing front, our sole job has been to take some heat off the internal marketing team and just focus on driving their paid social channels.
Through a series of targeted social advertising campaigns on Facebook and Instagram, we’ve been able to help this client grow their database significantly – at a much lower cost-per-acquisition than their previous provider could achieve.
Not only are we building their database cost-effectively, we’ve also been able to provide this client with some fascinating insights on their target audience personas using Facebook’s powerful analytics tools.
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Enrolment Enquiries
UP 43% YOY
EDUCATION PROVIDER
Education Provider
We recently worked with an Education Provider to improve leads across their 30+ locations across Australia. This client needed help to capture potential customers searching on Google for their services and increasing brand awareness in local regions.
Channels and tactics
- Website analytics / conversion tracking implemented
- Localised Google Ads across 30+ locations Australia-wide
- Localised Facebook lead-gen campaigns across 30+ locations Australia-wide
Outcomes
- New booking enquiries UP by 43% year on year
- Over 500,000 people reached on social media
Successful Launch into the US
Public Facilities Startup
Public Facilities Startup
We recently got thrown the interesting challenge of helping a niche Aussie startup make their move into the US market.
Channels and tactics
- Localised social ad campaigns and community surveys
- Online market research and database collection
- Trade show marketing support and email marketing
Outcomes
- Strong engagement amongst
- A handful of highly valuable business-to-business corporate sales leads
Effective Social
Ads at Scale
Property Website
Property Website
One of Australia’s largest property sites came to us looking for a custom solution to their social advertising offering. The challenge was to automate campaign delivery at scale, whilst still maintaining a level of personalisation across every single advert.
Channels and tactics
- Hyperlocal mobile ad targeting parameters for 55,000 Sa1 regions across Australia
- Development of a web app to override Facebook’s default geo-targeting capabilities
- Automation of setup and management processes for up to 1500 campaigns at a time
- Dynamic ad creative and responsive campaign optimisation
- Messenger conversion funnels
- Facebook lead ads
- Instagram advertising
- Lots more
Outcomes
- Smooth, cost-efficient process achieved for managing up to 1500 localised campaigns simultaneously
- A far superior cost-per-lead scenario compared to previous social efforts
- Lots of very useful, localised data insights
No doubt about it, this was a curly problem to solve – but we enjoyed the challenge thoroughly!
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Bullsh!t.
Vicinity Marketing
These are all genuine, no BS.
All of the results we’ve shared on our website are real outcomes we’ve helped produce for our clients. Of course, we can’t take 100% of the credit – Great client collaboration has been key in all of these results. Here are a few things we’ve noticed all our most successful clients have in common:
- They’re committed to working with us as a true partner in their business
- They’re open to ideas – taking a few risks and trying new things
- They’re willing to do their part to make the most of their marketing activity. eg. Following up on leads, participating in the content production process, giving feedback on performance metrics, etc.
Our Reviews on Google
We love it when we’re able to make a difference to our clients’ businesses. It seriously gives us warm fuzzies! It’s even better when they share their kind words publicly over on Googs. Check out our Google reviews right here!
close [x]Visual & Hyper-targeted
Get visual and engage your perfect audience with Instagram’s amazing (and slightly creepy) ad targeting.
INSTAGRAM FOR GROWTH
Build an Audience.
Let’s make sure the conversation about you is a positive one.
If you’re looking to build an engaged audience, then Instagram is the hottest social platform at the moment to do so. Unleash your brand’s creative essence and grow a real following.
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Our Process for
Instagram Marketing Success
Facebook and Instagram's beast of a platform can seem insanely complex and confusing. Good news – our campaign planning process is super simple and effective.
Offer + Strategy
Your target prospects aren’t generally searching to buy your stuff while they’re using Instagram. We’ll help you create a compelling offer to engage these people.
Personas
To be successful with social advertising, we need to deeply understand your target audience or audiences. We’ll get clear on who these people are so we can market to them effectively.
Copy + Creative
As with any form of advertising, great copywriting and ad design are critical. We’ll craft compelling, powerful messaging that encourages people to engage with your brand and convert.
Execution
The doing part. Once we have the plan in place, we’ll setup and optimise your social audiences, manage ad budgets and optimise your campaign for the best ROI possible.
Your perfect audience is on Instagram
We’ll help you reach super-specific audiences with Facebook and Instagram’s advanced ad targeting platform.
Let's talk, socially.Social Advertising for Awareness
Brand engagement advertising at a fraction of the cost.
We’ll help you leverage social channels like Facebook, YouTube and Instagram to generate measurable engagement outcomes. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and social ads are cheap as chips compared to traditional media like TV, newspaper and radio.
Social Media Ads for Lead Generation
Social networks are fantastic places to attract leads.
Platforms like Facebook, Instagram, YouTube and Linkedin all have huge user attention levels, precision targeting capabilities and cost-effective advertising options. We’ll help you figure out whether social media ads will work for your business and how to get the best result for your budget.
YOUR MARKETING TEAM
Here are the humans that can help you engage your perfect audience on social.
Celine
Senior Account Manager
Celine
Senior Account Manager
Favourite animal: Purrrring cats!
Celine has over 7 years experience in marketing and sales with a special interest in all things data, technology and innovation. Having worked in startups as well as multinational companies, she’s passionate about business and helping businesses achieve measurable results.
Originally from the land of ‘fush & chups’, ‘chilly bins’ and ‘jandals’, Celine moved to Newcastle in 2016 and quickly learnt to adore it. She studied Archaeology at the University of Otago and loves history….even spending her free time writing a historical fiction! She’s also an avid reader, proud cat mama and hopes to one day to climb Mount Kilimanjaro.
What drives this sharp, quirky Queen of the ditch forward?
Celine is a self proclaimed lover of data who gets a kick out of translating numbers and trends into marketing strategies.
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Dave
Managing Director
Dave
Managing Director
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.
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Ben
Optimisation & Automation Manager
Ben
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”
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Kalyani
Campaigns & Analytics
Kalyani
Campaigns & Analytics
Favourite dance: Bollywood!
Dragan is a Senior PPC (Pay Per Click) Specialist who is a certified expert in all the major Google advertising channels. Kalyani has built and managed accounts across dozens of different industries with monthly ad spends starting as low as $250 and as high as $500,000.
At Redback, Kalyani’s job is to make sure our clients get the best bang for their buck on their Search Engine Marketing campaigns.
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Jazz
Copywriter & Messaging Strategist
Jazz
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.
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FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!
Please complete our quick form to request an social media strategy consultation call. We hope to be speaking with you very soon!
