Social media creative agency Newcastle
Set your brand in motion with videos, stickers and augmented reality filters for your socials.
Animated social content
Ready for action?
From engaging videos, to AR filters, animated GIFs and stickers, our Digital Brand Pack will equip you with a collection of unique designs that can be used across all kinds of comms.
First, we’ll create the right digital assets for your brand, audience and applications. Then we’ll put it all into action.
Whether you want share-worthy social media moments, campaign-specific content or visual consistency across corporate communications, we’ll deliver the goods.
Tap into a new growth opportunity
Get your brand moving
GIPHY fuels animated sticker searches for all the major social media and email platforms – from Facebook and Instagram to Twitter and Gmail.
Thanks to this search engine, your brand can stand out wherever your audience’s conversations take place! Even better, many businesses haven’t caught on to this mega opportunity just yet.
We’ll help you harness animated stickers to get ahead of the curve, creating your brand channel, uploading GIFs and choosing keywords for your hashtag strategy. Just sit back and watch the views roll in!
Engage your followers
Augmented reality filters
From virtual product try-ons and campaign-focused frames to industry-specific quizzes and games, we’ve got your perfect filter strategy covered.
Hundreds of millions of users are engaging with stories on Instagram, Facebook, Snapchat and Linkedin every day. So it’s no surprise that many businesses are using this feature for ad campaigns and brand awareness. But with so many stories posted each minute, it’s time to make yours stand out.
To help you avoid that left swipe, our digital design team will create branded filters that not only keep your audience engaged but encourage them to take action!
Check out the suite of GIPHY stickers we created recently for National Threatened Species Day here. Oh, and if you’re game – grab your phone and take the AR filters for a whirl over at https://www.instagram.com/nswdpie/
14 million views & counting
Branded GIPHY stickers in action
We partnered with Australia’s largest RV sharing community to create GIFs, stickers and AR filters that make their social posts as exciting as the adventures being showcased by Camplify holidaymakers.
Careful to design distinct assets for both hirers and owners, we’ve developed a suite of engaging animations that bring #vanlife to life onscreen.
Think destination ‘bumper stickers’ for popular camping spots, festive GIFs to adorn seasonal posts and interactive filters crafted to inspire holidaymakers.
Reaching the 14,000,000 in less than a year, our Digital Brand Pack offering is really hitting the mark for clients like Camplify.
See the awesomeness for yourself.
Social media is dominated by video. Here are just a few examples of the video goodness we produce for our clients.
3D / 360 product photography & video
Boost engagement and increase conversion rates with 3D / 360 product photos and virtual shopping experiences
Modern consumers expect engaging, interactive experiences when they’re shopping online. Platforms like Google recognise this trend and we are seeing more and more new technologies being released that make it easier for brands to develop highly visual, interactive online stores. Augmented reality product try-ons and filters, virtual showrooms and 360 product photography are the future (correction, the present) of Ecommerce.
Simply having 3D product photos on your website can increase conversion rates by up to 50%, or even more. Below is just one simple example of how 3D product photography can help your products come to life online:
The Redback team were a pleasure to work with. We were thrilled with the social media assets they created in response to our brief, which have been incredibly popular with our target audience and will be used in our marketing campaigns for years to come. The team at Redback were personable, creative, efficient and excellent communicators. We’d highly recommend them to anyone looking for an agency that specialises in creating custom stickers, filters, GIFs, etc. – plus a strategy to promote them – on a very reasonable budget.Emily, NSW Department of Planning, Industry & Environment
FAQs
That’s up to you, your needs and budget. We’ll schedule a kick-off call to confirm your business objectives and requirements, which in turn will help us to determine what digital assets are suitable and how many. We’ll also hit you with some creative ideas for each one while we’re at it!
From there, we’ll recommend a tailored solution that best suits your needs. Whether you need a once-off GIF or a continuous flow of stickers, we can structure a suitable package.
The more branding direction you can give us, the better. In other words, if you’ve got any existing branded material on hand (such as style guides, logos, icons and image libraries), please send it our way.
That said, our talented team can also work from scratch. We can even create a brand guidelines document on your behalf before we dive into digital asset production. Just let us know where you’re at and we’ll work out the rest!
While social media posts might be the most obvious application for our Digital Brand Pack, there are heaps more opportunities to tap into with these engaging little animations!
In fact, we’ve got lots of clients who utilise GIFs in a more corporate setting for both internal and external comms. We’ve listed a few such ways you can use GIFs below:
- Explain operations and processes visually
- Deliver engaging announcements to stakeholders – everything from logo changes, legislative updates and company awards to branch openings, product launches and new partnerships
- Animate team bio photos
- Create festive and topical email signatures
- Promote and draw attention to certain services or value adds
- Ensure a professional, consistent look across online communications
A GIF is an ever-looping series of soundless visual media, while a sticker is just a GIF or other visual media with a transparent background that can be appended to your social media stories or other digital content.
Sick of investing in shiny social content plans that never get implemented?
Won’t happen here, promise.
Brand positioning, creative strategy, marketing channels and financial objectives are all key to forming a well-rounded social media content strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how best to engage them. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your business to succeed.
Ready for a reliable, practical and effective content marketing agency to take you to the next level? We’d love to meet you!
