Digital marketers can’t do much without technology and tools! Thankfully, campaign strategists, SEO specialists and social media consultants are spoiled for choice when it comes to handy apps for marketing professionals.
With marketing instruments more accessible on mobile than ever before, you can access useful platforms and data on the move. From publishing blogs to tracking onsite performance, mobile apps for marketing professionals allow action and analysis at the tap of a button.
But with so many to choose from, which are the best digital marketing apps in 2020? To help make our fellow marketers’ lives a little easier, we’ll share some of our favourite mobile apps for achieving campaign goals and staying on top of marketing efforts – no matter where work takes you.
Let’s get tapping!
Content Creation Apps
Adobe Photoshop Express
Free with in-app purchases
The Adobe Photoshop Express app enables any marketer to edit, enhance and share photos like a pro in just a few taps. A legit digital studio in the palm of your hand, you’ll access a full spectrum of tools and filters for cropping, flipping, adjusting, refining and uploading your images.
With its clean, clear interface, integrated online galleries and fun features costing zilch to use, there’s really no reason not to take your content to the next level – especially given that a post with relevant images is viewed 94% more than one without!
Free with in-app purchases
Quick and super simple to navigate, Ripl helps marketers to create animated content on mobile or tablet. Check out the below video to see just how easy it is to use:
Basically, you can design original, branded videos from your mobile in minutes – tailor each animation with your brand’s logo, font, colourway and jingle or start with one of the hundreds of templates recommended for your unique business. Then share it to all of your social media accounts with a single tap. Alternately, create a collection of animations at once but schedule each to be posted on a separate date. Afterwards, you can analyse video performance across all channels in one place!
Free with in-app purchases
Boost your social media engagement with eye-catching text images. With WordSwag’s exclusive Typomatic™ type engine, you can transform your copy into captivating designs!
Pre-populated templates give you the power to create and share text and images so stylish, your audience will assume you’ve hired a professional graphic designer. Thanks to over 1.3M Pixabay backgrounds (including gold foil and watercolour), as well as hand-designed font styles, MOCO LOCO claims ‘it’s like having a graphic designer in your pocket!’. And if you’re in need of some copy inspiration, this 4.8/5 rated app shares thousands of captions to get your creative juices flowing.
Free with hosting fee + premium subscription option
The world’s most popular content management system, it’s no wonder WordPress also has an awesome app that lets you build, publish and run your website or blog at your fingertips.
And you don’t even need internet access! Provided you’ve got your mobile or tablet, you’ll be able to: create, edit and upload posts, media and web pages, analyse their performance and respond to comments. Answer queries on your commute. Share a blog post during your lunch break. Check stats from the sofa.
This app supports all WordPress.com websites and any self-hosted WordPress.org website running version 4.0 or later.
Social Media Management Apps
Facebook Adverts Manager
When it comes to apps for marketing professionals, Facebook Adverts Manager is an absolute must. This app allows you to create and monitor the performance of their Facebook and Instagram adverts when on the roam.*
With easy navigation, you can manage general settings and track spending straight from your mobile, jumping between accounts and pages at the tap of a button. Upload videos and photos from your camera roll to build new creatives or simply duplicate existing ads. Then edit your campaign’s budget, schedule, targeting, imagery and copy, previewing draft adverts before setting live.
When everything’s up and running, assess performance on the go by comparing metrics for up to five adverts with a convenient side-by-side display!
*Due to some integration and bug issues, we recommend using this one on Android over iOS if possible.
Free for up to 3 social network profiles
Hootsuite is a cloud-based dashboard where you can share, track and assess activity on Facebook, Instagram, YouTube, Twitter and LinkedIn. It provides immediate, all-in-one access to your social media accounts and their analytics so that you can take action to boost your following.
Manage your social media campaigns wherever you are with its convenient mobile app. You’ll be able to edit and share content to several platforms in one go, track brand mentions, likes and keywords, monitor direct messages across numerous networks in a single feed and schedule future posts. Now, that’s what we’re talking about!
Free with in-app purchases
Accompany over 75,000 businesses using Buffer to organise and implement their marketing campaigns on Google+, Facebook, Instagram, Pinterest, Twitter and LinkedIn. Similar to Hootsuite, this app helps you to run numerous social media accounts at once, scheduling publications, setting up automated posts and analysing audience engagement. All from your phone or tablet.
What makes the Buffer mobile app a favourite amongst marketers is its awesome Instagram features, which allow you to:
- Plan and schedule Stories
- Preview your Instagram grid
- Set up and share your post’s first comment (complete with hashtags)
At the end of the day, the social media management app you opt for is really down to personal preference – but definitely use one of them! Building and maintaining a consistent brand presence will grow your social media following like nothing else.
The Google Ads app is a god send for any marketer managing a pay-per-click campaign on Google. Just as on your computer, you’ll be able to build and edit ads, monitor campaign performance with real-time alerts and stat summaries, view your optimisation score and action high-impact optimisation recommendations.
In other words, you can continue making the most of your ad spend anywhere, anytime in just a few taps! With over 10M installations and rave reviews, this mobile app is a no-brainer for digital marketers wanting to stay connected with their campaigns whenever and wherever necessary.
One of the most essential apps for marketing professionals, Google Analytics has earned a 4.8/5 rating for a few reasons.
Optimised for mobile, you can switch between multiple Google accounts as you access the platform’s comprehensive data on the move. You can do pretty much anything possible on its desktop version, including:
- Monitoring historic and real-time metrics
- Applying data segments and comparing date ranges
- Report building with any meld of metrics required
- Saving reports for future analysis
All of that, on an easy-to-follow, mobile-friendly interface.
Google My Business
Each day, millions of users scroll through Google on the hunt for all types of services and products. Google My Business transforms these searches into sales by helping your (or your client’s) online Business Profile stand out from the crowd. The handy mobile app makes it a breeze to reach and communicate with your market in real-time, even allowing you to manage several locations within one dashboard!
Here are just a few of the app’s super useful features:
- Home tab – in one glance, learn how often, and in what ways, customers engage with your Business Profile.
- Profile tab – preview and update your Business Profile’s details, media and posts
- Customers tab – reply to customer reviews and messages, and view your follower base
- Post button – publish posts, images and other information to your Business Profile
Free to download but must sign up to an account pricing plan
Every marketer knows the importance of website monitoring – even after leaving the office! Luckily, you can enjoy peace of mind with Pingdom’s mobile app. Providing real-time alerts and insights, you’ll be able to stay informed on the current health and status of your servers and websites at all times.
Shift between your Pingdom accounts, as well as between individual uptime summaries and a general performance overview of all your sites. With clear, user-friendly graphs, you’ll be able to identify key trends in historical and real-time data straight from your mobile!
Internal Operations Apps
Free to download with option to purchase Asana Premium
Staying on top of your day-to-day marketing operations just got a whole lot easier. Favoured by global giants like Samsung and Pinterest (not to mention Redback Solutions!), Asana is a digital diary/messenger/file cabinet/whiteboard for all of your work organisation needs – it will help you to discuss, task up and keep track of each marketing project with its time-saving, stress-clearing layout.
So wave goodbye to all those marketing To-Dos building messily in the back of your mind. Install the free Asana mobile app to schedule your workload, brainstorm ideas, receive reminders and update teams on the move! You can thank us later.
If there’s one thing marketers can always use more of (no matter how successful their current campaigns are), it’s creative inspiration. We need to stay ahead of the trends, continuously engaging our audiences with fresh content, innovative experiences and the latest marketing strategies!
That’s why TED is one of the most exciting apps for marketing professionals.
Brimming with “ideas worth spreading”, the TED mobile app will fuel your creative and strategic thinking with talks from the world’s most inspirational and innovative minds. You’ll have access to compelling TED Radio Hour podcasts and +2,000 video lectures on topics of all kinds, including digital marketing, business technology and social media use. Here’s a taster!
Time to Tap ‘Install’!
These days, we’ve got digital marketing mobile apps aplenty – the difficult part is determining which ones will ease and enhance your daily ops most! From content creation and social media management to analytics and internal organisation, we can safely say that the above mobile apps for marketing professionals are all worth the download.
Apps are awesome for campaign management on the move, but sometimes you need the help of a digital specialist to get the results you’re after or cover the fields you’re not familiar with. Want some expert support with your digital marketing efforts? Get in touch with the Redback team today!