shaping the future of higher-welfare farming
RSPCA Certified (formerly RSPCA Approved) has been improving the lives of farm animals since 1996. Off the back of a full rebrand, the new website needed to speak directly to multiple audience groups; Producers, Licensees and Consumers.
This required a complete redesign of the website architecture for ease of navigation, access to resources and communication of the impact RSPCA Certified has had towards higher-welfare farming.
RAISING
THE BAR
Highlights of the new website include a brand portal for producers/licensees, certified products discovery section, and a design that facilitates fast and easy discovery of relevant content for various audiences.
The Final Result
Check out the new website here.
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