A digital marketing deep dive
NCS Pool Heating & Filtration Systems is the trusted name in domestic and commercial pool heating in Sydney, Central Coast, Newcastle, Hunter Valley, Mid Coast, and regional NSW. And for over a decade, Redback has been right there with them to grow their digital presence.
NCS partnered with us for Google Ads and web development from the start. While other marketers came and went without a clear strategy, we kept their search campaigns strong. Now, with all of their digital marketing finally under one roof, their swimming pool website design and SEO are driving reliable results. Let’s dive in.
SWIM ALL YEAR ROUND
Highlights so far
4 x Increase in organic traffic
4.5 x Keywords in the top position
2 x Keywords on page 1
Website design features
Vibrant visuals
Website design features
Clear offerings
Website design features
Strong brand messaging
Pool company SEO
SEO for pool supplies & services
With so many locals searching for swimming pool solutions on Google, SEO was the logical next step for NCS.
Our specialists kicked things off with a detailed SEO audit, analysing potential keywords, current positions and competitor activity.
To tap into major growth opportunities, we put together a clear, structured content strategy based on search demand and competition. From there, our SEO copywriters have been optimising priority pages to boost rankings and leads.
Just six months in, NCS has already secured top spots for ‘solar pool heaters’. Now, we’re shifting focus to heat pump-related searches to keep them ahead of the competition. It’s a steady, long-term strategy, and the results are already rolling in.
PPC for a pool company
Flexible Google Ads
For years, Google Ads has been NCS’s top-performing lead source. Here’s how
Whether it’s heat pumps in winter, solar pool heating in summer, or automation systems year-round, our campaigns are built to adapt with the seasons and target the right customers at the right time.
And location is just as important. Covering key regions like Sydney’s North Shore, Central Coast, Newcastle, and the Hunter, each ad is carefully crafted to reach and engage local markets.
With high-precision targeting and optimised landing pages, we’re continuously driving quality traffic to their online store—and converting browsers into buyers.
A crystal-clear UX
We gave this swimming pool website design a much-needed revamp, making it cleaner, easier to navigate, and structured to convert.
Fun fact—this was actually one of the first custom websites we ever built, marking a big milestone for both NCS and our team.
But over the years, updates from different developers had left it with a few bumps in the road, particularly in the WooCommerce setup.
From broken styling on category pages to checkout issues on mobile, there were several usability hurdles that needed fixing before we could even start on new content.
So, we rolled up our sleeves and streamlined the entire user experience—ensuring every visitor can browse, shop, and enquire with ease.
The result? A smooth, seamless website that works just as well as the pools NCS helps to heat.
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