A strong website for a fierce law firm
Joplin Lawyers is a boutique law firm in the Hunter Valley on a mission to empower women throughout Australia. To do this, they needed a website as impactful as their legal support – something that would connect with survivors of family violence and portray the firm’s revolutionary approach to Family and Domestic Violence Law.
To achieve this, Redback designed and developed a modern, high-performing and easy-to-manage website, complete with a lawyer-focussed SEO strategy, copywriting, photography and videography.
JOPLIN LAWYERS - YOUR STRONG FEMALE VOICE
3 X Increase in keyword rankings
17 First-page positions for high-value queries
89 Enquiries in the first three months
Design features
Strong brand messaging
Design features
Powerful visuals
Design features
Easy access to resources
Optimised for Google
SEO for lawyers
To boost the website’s position on Google for highly-valuable keywords like ‘family lawyers hunter valley’, ‘cheating and domestic violence’ and ‘how to leave an abusive relationship’, we devised a search engine optimisation (SEO) strategy from the outset.
Our lawyer SEO specialists, designers and developers worked together to take care of all the technical and content components required to rank – from the user experience, load speeds and redirects to site maps, metadata and keyword research. Then it was time to apply this research to their on-page content…
A messaging makeover
Copywriting
To really cut through the noise and showcase Joplin’s achievements within the
industry, our in-house SEO copywriters took charge of messaging for the new website. This task demanded a deep understanding of the user personas and how sensitive they might be when making an initial enquiry.
Each sentence had to be extremely factual while also perfecting the firm’s strong female voice. Striking the perfect balance between a bold, confident and warm, nurturing tone, we made sure Joplin Lawyers’ messaging would connect with the women who need their support.
Now, the right users feel seen and inspired to take the next step towards a safer, brighter future.
Compelling creatives
Photography & videography
Joplin Lawyers needed a fresh look for their new online presence, so our creative team organised, actioned and edited a professional photography and videography shoot. To gather a full suite of digital assets, we scheduled these shoots around their office revamp.
Now, potential clients can get a genuine feel for this boutique law firm as they explore its website. Here, colourful visuals and captivating narratives feature Joplin in the safe space she has created for survivors of family violence.
An inviting &
intuitive design
We crafted a scalable website with a truly effortless user experience and simple content management.
Adorned with bespoke graphics and calming pastels, its modern design is a reflection of the firm’s beautiful and welcoming space in Maitland. Plus, the site features a stress-free user experience that guides users with a seamless flow and crystal-clear navigation. On each page, in-depth content enlightens users with service overviews, FAQs, related articles and opportunities to get to know Joplin better. Users are also encouraged to seek support through prominent CTAs, helping to boost online enquiries for the firm’s Family Law and Domestic Violence Law services.
You may also like
Building a strong community website
The AMSA website was a finalist in the Best Community & Culture Website + Best Not for Profit Website categories at the 2023 Australian Web Awards.
An engaging & modern school website
An exceptional online user experience that reflects this school’s unique values and story, increases enrolments and provides an additional avenue for parent communication.
Get started
New project to discuss? Need results?
Complete our quick enquiry form and we'll be in touch!
