Website & branding for an Ecommerce trailblazer
Elecbrakes is a trailer-mounted, wireless electric brake controller that is completely revolutionising towing. They’ve been taking the market by storm in recent years and we are beyond proud to be part of their exciting growth journey! To take their innovative product to the next level, we unleashed fresh new branding, complete with a custom WordPress website with WooCommerce and Odoo ERP/CRM integration.
🏆 The elecbrakes.com website was a finalist in the Best Ecommerce Website category and took out gold in the Best Medium Business Website category at the 2022 Australian Web Awards 🥳
ELECBRAKES IS TOWING EVOLVED
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372 % Growth in organic traffic
169 % Growth of online sales from SEO
182 % increase in conversions from paid search
Design features
Bold, fresh branding
Design features
Powerful visuals
Design features
Earning user trust
Design features
Seamless UX
The industry shake up
Marketing a novel solution
Delivering unparalleled performance, safety and flexibility, this innovative trailer-mounted solution is compatible with any tow vehicle.
Here’s an overview of our most recent web and marketing work for this amazing Aussie disruptor:
- Custom WordPress / WooCommerce Ecommerce website design & development
- ERP system integration with WooCommerce
- Secure managed website hosting and maintenance
- Comprehensive SEO / content strategy
- Digital advertising strategies across Google, Facebook, Instagram and more
- Ecommerce analytics and performance reporting
The bold brand refresh
An edgy brand for a genuine tech disruptor
We helped Elecbrakes take their ground-“braking” technology from nothing to a true market leader in under 4 years. In 2021, we were engaged to develop a fresh set of brand guidelines that better reflected Elecbrakes’ positioning.
- Refreshed branding
- Full redesign of the Elecbrakes website and online store
- Digital advertising creative
- Graphic design for printed assets
- Animated graphics and video content
Educating &
Engaging
As with any product launch, we needed to reach, inform and connect with the target audience.
To win them over, our SEO strategists conducted in-depth research, creating a resource hub that answered all their questions! From supplier maps and how-to blogs to awesome video marketing, we ensured Elecbrakes was a one-stop shop for all things towing.
Beautiful & functional on mobile
“Since engaging Redback Solutions we’ve seen a huge growth in website traffic, sales and revenue. They’ve produced more results than we ever thought were possible!”Elecbrakes, Managing Director
The Final Result
Equipped with exciting, educational and search engine optimised content, we positioned Elecbrakes as an industry leader from the get go. As well as seamless navigation and improved shopping functionality, their new website is full of informative messaging that has revolutionised the way people tow. In return, Elecbrakes enjoys a dominant search market share in the electric brake controller category Australia-wide.
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