Redback Solutions

Facebook Ads

Connect with your target audience and drive brand awareness with advanced Facebook advertising.

Facebook Ad Agency Newcastle

Focused Facebook Ads

If you haven’t already, it’s time to join the 50 million other businesses advertising on Facebook. But with its constant algorithm updates, venturing into the world of Facebook ads alone is a risky move that can bring little return. How do you stand out from the crowd to achieve the outcomes you’re after?

It’s simple, kind of. Swap guesswork for expert analysis. You need to work with a specialist who knows how to stay on top of this ever-changing digital landscape. We’ll help you take advantage of Facebook’s flexibility and advanced targeting tools to engage your ideal customers, right where they hang out online.

Our job is to help you harness the power of Facebook advertising, generating leads, increasing sales and improving ROI so that you can grow your business like never before.

Why we’re a great fit

  • Practical solutions

    We'll recommend marketing strategies, channels and tactics that suit your business, your audience and your budget.

  • We focus on data

    Our number nerds analyse and optimise the things that matter, ensuring your marketing translates into tangible outcomes.

  • We embrace change

    New technology is constantly coming out. We’re always adapting to the latest tools, keeping you ahead of the pack and bringing the best possible results.

  • We're reliable

    There's a reason more businesses trust Redback than any other Newcastle digital agency.

Facebook for SMBs

Are Facebook ads right for you?

Businesses big and small reap all sorts of awesome outcomes with Facebook advertising. No matter your size, this giant platform should be a priority – not a side piece. Don’t believe us? We’ll let the stats speak for themselves.

Facebook is the third most visited website in the world – that’s a lot of eyeballs and a lot of wallets. What’s more, 13 million of its active users are in Australia and you can reach those most relevant to your business with its advanced targeting tools! Speaking of successful targeting, each Aussie clicks on around 21 Facebook ads every month. Thanks to the average price per ad decreasing and the volume of impressions increasing, now’s a better time than ever to take your slice of the pie.

Results beyond reactions

Let’s get more than ‘likes’

We know you want to see more than emoji reactions to your Facebook posts. That’s why we’ll help to deliver a campaign that drives real results for your business – more leads, more sales, more cash money.

Not only will we help you reach more people, we’ll also make sure those people are likely to be interested in your stuff – Facebook has huge user attention levels and precision targeting capabilities. We’ll create captivating ads and reach your ideal customer so precisely, it’s almost stalker-ish.

And when it comes to budget, you can choose to spend as little or as much as you like on Facebook ads. Sound too good to be true? Give us a call today to find out how we can take advantage of Facebook ads to achieve ace outcomes for your business.

Facebook Advertising FAQS

You can advertise on Facebook with any budget by setting limits at the campaign level or account level. There are many factors that can influence the cost of your ad, including the target demographic, the objective, the competition, when you choose to run the ad, ad placement and the relevancy of the ad. Generally speaking, Facebook ads cost somewhere between $0.50 – $2.00 per click.

You can spend as little or as much as you would like. However, we recommend spending at least $300 on a campaign to generate results and allow the optimisation process to take place.

Facebook Ads are one of the most cost-effective digital marketing strategies to build brand awareness and reputation. With precise targeting capabilities you can get your message in front of the people you want to target.

As part of our Facebook advertising service, we’ll include full analysis and reporting to determine how successful the campaign is. Depending on how the campaign is set up, we’ll cost, unique reach, ad views, website visits, video views and conversions.

There are three ways you can target audiences:

1. People based on location (down to a 1km radius and even smaller in densely populated areas).

2. People who have engaged with your business in the past via website, facebook, instagram or given you their details for a customer list.

3. People with similar interests and demographics to those who have engaged with your business in the past.

We recommend that most businesses have an active Facebook page with at least one post being published per week. If you don’t have an active Facebook business page with frequent posts being published, you can still run Facebook ads. However, you do need a Facebook business page.

Facebook owns Instagram, so the ads for both social media sites are set up from the same platform Ads Manager. We generally run Facebook and Instagram ads for every social media campaign, unless the client specifies otherwise.

In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.
Josie, Director – Ecommerce brand

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