CREATIVE CONTENT MARKETING
We've helped heaps of businesses engage and grow with clever content marketing in Newcastle and other corners of Earth.
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C-C-C-CONTENT! [Sneeze voice]
A CONTENT MARKETING MYTH
Is content really “King”?
Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales? Let’s produce and promote content that focusses on outcomes for your business.
WORK WITH USMO’ CONTENT MO’ PROBLEMS?
Remarkable content really is key to any successful digital marketing strategy. But how much content do you really need to create?
Our Approach to
Content Marketing
Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business. We'll help you create a content marketing strategy that works for you and your market.
Brief + Objectives
We ask you questions. Questions about what you want to achieve from your content marketing. How does your brand want to show up? Who are you targeting? Where are they? How does content fit into your customer journeys?
Research + Planning
Here’s where we go find out what type of content and creative channels are most likely to help us achieve your objectives. We then build a content strategy and start planning out how to bring it all together.
Creation + Approval
The fun part – creating and approving your content. Work with our in-house creators OR we can work with your in-house team. Either way, we’ll help you find the right creators to get your message across effectively.
Launch + Learn
Our favourite part – We put your content in front of the right people and we learn from the data. Why did people love that video? How did that blog post convert so many subscribers? Rinse and repeat!
VIDEO IS WHERE IT'S AT
Humans Want Video
Are your customers human?
You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.
LET'S TALK VIDEOFilm Production
When professionalism and top-notch quality are called for.
We’re not a production house and we don’t pretend to be. Our job is to get eyeballs on your videos and work with your creator of choice to drive outcomes. We collaborate with a number of great local creators. Most often, we use and recommend our friends at Thirty3South Films for our clients’ film production work. They’re bloody amazing.
Social media videos
Everybody knows that the key to great social results is effective video.
Social platforms like Facebook, Instagram, YouTube and Linkedin provide huge user attention levels, precision targeting capabilities and cost-effective advertising options. But all of that is thrown out the window if you can’t get your creative right. And the most effective creative is usually video. We can create clever, cost-effective social media videos to help amplify results from your digital campaigns.
YOUR MARKETING TEAM
Here are the humans that can help create and run your content strategy
Celine
Senior Account Manager
Celine
Senior Account Manager
Favourite animal: Purrrring cats!
Celine has over 7 years experience in marketing and sales with a special interest in all things data, technology and innovation. Having worked in startups as well as multinational companies, she’s passionate about business and helping businesses achieve measurable results.
Originally from the land of ‘fush & chups’, ‘chilly bins’ and ‘jandals’, Celine moved to Newcastle in 2016 and quickly learnt to adore it. She studied Archaeology at the University of Otago and loves history….even spending her free time writing a historical fiction! She’s also an avid reader, proud cat mama and hopes to one day to climb Mount Kilimanjaro.
What drives this sharp, quirky Queen of the ditch forward?
Celine is a self proclaimed lover of data who gets a kick out of translating numbers and trends into marketing strategies.
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Dave
Managing Director
Dave
Managing Director
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.
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Ben
Optimisation & Automation Manager
Ben
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”
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Simon
Senior Account Manager
Simon
Senior Account Manager
Favourite Pastime: Spinning his DJ decks!
With over 15 years experience as a marketer Simon has covered everything from shampoos to zoos, having worked for large multinationals and SME’s. His traditional marketing background has transitioned into the digital space over time; applying similar principles to modern technology.
Strategy and analysis are his strengths, making for a creative problem solver who asks the questions needed to uncover directions for growth and put a road block on economic inefficiencies.
Originally from Cornwall in the UK, Simon moved to Newcastle, fulfilling a life-long dream of living in Australia. In his words “I love this place! It’s like Cornwall on a really, really good day – but times it by 10!”
What drives this youthful looking, analytical, Air Jordan wearing Pom?
Striving to keep ahead of the game; identifying industry trends before anyone else and applying them to clients businesses to achieve positive results.
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Jazz
Copywriter & Messaging Strategist
Jazz
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.
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Want content that moves the needle?
We’ll help you put your content in front of the right people at the right time, to produce real business outcomes.
Let's talk content.Content Marketing FAQs
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What is the main purpose of a blog?
Blogs are a great way to promote a product or service as well as share information and expertise about a topic in your industry. From a marketing perspective, blogging should definitely be a part of your content marketing strategy. The main purpose of your blog is to drive traffic to your website. It is an evolving collection of articles, keywords, and knowledge that all SEO campaigns rely on. Research has shown that you have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website, and, businesses using blogs as part of their content marketing strategy get 67% more leads than those who don’t. If you’re not already blogging, this should serve as a pretty compelling reason to start!
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What is a content marketing strategy?
A content marketing strategy is a “map” that outlines how to best utilise content to attract, acquire, and engage prospects and customers. This is different to a content strategy which focuses on the creation and sharing of content.
In a content marketing strategy, it is important to identify how your content is going to address your key business and customer needs. Ask yourself the 4 W’s:
Who is your target audience for this content?
Will your identified target audience receive a benefit from consuming our content?
What beneficial content can we as a business consistently deliver?
Where can you distribute this content so it reaches your audience?
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Is social media content marketing?
Social media is definitely a component of content marketing. It’s made of the same fundamental elements that make up a blog for instance: Copy, images, videos, strategy, and storytelling. When creating a social media strategy or content, it is important to refer back to your content marketing strategy (link here). Make sure your business goals are converted into marketing goals, then content goals, then social media goals. This helps maintain consistency and a “uniform” for your brand and business. It also demonstrates the connectedness between the content on your blog and website as well as your social media channels. Social media also creates a channel of communication through social shares and comments which customers absolutely love!
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What are the benefits of content marketing?
Content marketing has both instant and long term benefits – win!
Through optimising your content for SEO, it can help build your authority and credibility with Google, thus, increasing your visibility online. This helps to improve your brand awareness and brand recognition with customers which in the long run, generates more traffic to your site and improves lead generation.
By continually sharing up to date, knowledgeable and relatable content, your business becomes positioned as an expert within your industry. This creates a sense of trust between your brand and customers, developing loyalty and long lasting relationships.
Content marketing is also an extremely cost effective method. Inbound marketing can often deliver a higher ROI than outbound.
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How long should my blog post be for SEO?
We knew you were going to ask this one! There are many variables that can and should be considered when deciding what is the best length for your articles and blog posts. As with any content creation, it’s always a great idea to look back at your 4 W’s (link). We always aim to write our blogs anywhere between 800 – 2,000 words, depending on the audience, topic, and purpose. The ideal length of your blog post however needs to supply the best, most useful and optimised content for your target audience that matches their intent. Always remember, quality over quantity.
FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!
Please complete our quick form to request an content strategy consultation call. We hope to be speaking with you very soon!
