Redback Solutions

Raising Awareness for National Threatened Species Day with Animated GIFs, Stickers & AR Filters

🐨 Our team was engaged to deliver a suite of animated AR filters, branded Instagram stickers and social creative assets, along with a targeted hashtag strategy to help raise awareness for this important day.

🍃 Australia is home to more than 500,000 animal and plant species, many of which are found nowhere else in the world. Over the last 200 years, more than 100 animal and plant species have become extinct 😞

⚠️ In NSW alone there are close to 1000 animal and plant species at risk of extinction.
National Threatened Species Day is when we turn the spotlight on native plants, animals, and ecosystems that are under threat and reflect on how we can protect them now and into the future.

The day also celebrates the amazing work that is being done to save them by passionate conservationists, researchers, volunteers, and community experts.

Go to Threatened Species Day to learn more about how you can get involved and check out some of the creative awesomeness we delivered to help raise awareness for the wonderful team over on the NSWDPIE GIPHY channel. Oh, and if you’re game – grab your phone and take the AR filters for a whirl over at

Ready to bring your brand to life with animated content? Learn more about our social creative services here

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