General Data Protection Regulation (GDPR) came into effect on 25 May 2018. This landmark legislation protects the personal information and privacy of European Union (EU) citizens, with strict requirements for how organisations handle their data.

So, why should Australian businesses pay attention to GDPR in 2025?

Because it’s not just for EU-based companies. If your business interacts with EU residents or entities—whether through offering products or services, or simply collecting email addresses —GDPR applies to you. Fail to comply and you could face substantial fines and reputational damage.

This blog unpacks GDPR in Australia. While not intended to be legal advice, it will give you the insights needed to better understand this regulation. From its core principles to its impact on your business, we’ll guide you through the essentials.

Keep reading to learn what these data privacy laws involve, whether they affect your business and the next steps to take if they do.

What is GDPR?

The General Data Protection Regulation (GDPR) is an EU law that reshapes how businesses handle personal information. It sets strict standards for collecting, using, and storing data to protect the privacy and security of EU users.

GDPR also empowers people with greater control over their personal data, requiring businesses to obtain explicit consent before processing it.

But what qualifies as “personal data”?

This umbrella term covers a wide range of information that can identify a person, including:

  • Basic details like names, birth dates, addresses, phone numbers, and identification numbers
  • Medical records, genetic information, and biometric data
  • Online identifiers such as IP addresses, geolocation data, RFID tags, and cookie data
  • Sensitive categories like racial or ethnic background and sexual orientation
  • Employment records and job applicant information
  • Photos, videos, and other media
  • Political views and affiliations
  • Financial data, including credit card numbers, bank details, and tax IDs
  • Usage data from online services, such as browsing habits and cookie preferences
  • Customer comments, feedback, and support requests

By enforcing these protections, GDPR shifts the responsibility to businesses, ensuring that data is dealt with responsibly and individuals’ rights are respected.

Does GDPR apply in Australia?

Yes, in some cases. Since GDPR is an EU regulation, it’s easy to think it doesn’t apply to businesses in Australia.

However, GDPR requirements extend beyond Europe, impacting any company that handles the personal data of EU individuals, wherever it is in the world.

That means if your Australian business has customers in the EU, or your advertising is targeting users in the EU, you must comply with GDPR. Even if you don’t directly collect data from EU individuals, your business might still be affected due to agreements with EU-based suppliers or clients.

Still not sure if these regulations apply?

Your business needs to follow GDPR principles if it:

  • Sells products or services to EU residents
  • Ships orders to customers in the EU
  • Lists prices in Euros or other currencies of EU member states
  • Markets in an EU language (other than English)
  • Tracks EU residents’ behaviour, such as using cookies for ad targeting or profiling
  • Has any office, branch, or registered company in the EU
  • Uses EU customer reviews or testimonials on your website
  • Collects email addresses from EU residents
  • Manages personal data related to EU residents, such as for customer support

Importantly, GDPR compliance regulations only apply to the data of EU individuals. While you could apply GDPR standards solely to EU data, it may be easier to adopt the same processes for all personal data. That way, you can ensure consistency and reduce complexity.

Does GDPR apply to apps as well as websites?

Yes, GDPR applies to both websites and apps.

If you’re an app developer, here’s what you should focus on to stay compliant:

  • Limit the personal data your app collects to only what’s necessary
  • Obtain clear consent from users before accessing their data
  • Use secure communication methods like HTTPS and encrypt user information
  • Keep your User Terms up to date and ensure users acknowledge them

These steps help safeguard user privacy and meet GDPR standards, whether you’re developing for the web or mobile devices.

A word on domain privacy and GDPR

Before GDPR, if you registered a domain without privacy protection, your contact details were displayed on the public WHOIS directory for anyone to access. GDPR changed the game by requiring businesses to leave this information out, showing only the state of registration.

However, even with WHOIS data hidden from the general public, some approved vendors can still access details linked to your domain—like your name, contact information, and address—for marketing purposes.

That’s where domain privacy steps in.

To keep your business details under wraps and avoid a flood of unsolicited calls and emails, it’s wise to opt for domain privacy when registering your domain name.

The difference between the GDPR and data protection laws in Australia

Though Australia’s privacy laws and the GDPR share common goals around protecting personal data, the two are quite different in their details and enforcement.

Australia’s regulations are governed by the Privacy Act (1988), which includes a set of guidelines known as the Australian Privacy Principles (APPs). These principles establish rules for data protection, transparency, and direct marketing practices.

While both GDPR and the Privacy Act address similar issues, key differences set them apart:

Applicability

GDPR applies to all businesses that process the personal data of EU individuals, no matter their size or location. On the other hand, Australia’s Privacy Act primarily applies to government agencies and businesses with an annual turnover of over $3 million. Smaller businesses may not be subject to the same requirements.

Consent requirements

GDPR has stricter consent standards, demanding “express” consent for data collection, sharing, and use. Meanwhile, the Privacy Act allows for either “implied” or “express” consent.

Individual rights

GDPR grants broader rights to individuals, including the “right to be forgotten,” allowing people to request that their personal information be deleted. The Privacy Act doesn’t provide this level of control over personal data.

The key takeaway?

Relying solely on compliance with the Privacy Act could leave your business exposed.

Read on to find out the consequences of failing to comply with this EU regulation.

What are the penalties for falling out of GDPR compliance in Australia?

GDPR violations can come with hefty fines—up to 4% of your company’s global revenue from the previous year or €20 million, whichever hits harder.

Plus, if you’re based outside the EU, you’ll need an in-region representative to manage data protection matters. If your business falls out of line, penalties could be enforced through this designated contact.

That’s why meeting GDPR compliance requirements is essential to avoid a costly wake-up call.

Keep reading to discover how your business can stay compliant.

GDPR compliance checklist for businesses in Australia

If your Australian business handles personal data from EU residents, meeting GDPR requirements is essential. From how data is managed to how breaches are reported, compliance ensures you stay on the right side of the law and maintain customer trust.

Here’s a handy checklist to help your business comply with GDPR in Australia:

Check whether GDPR applies to your business

Your business must comply with GDPR if it collects personal data and meets any of the following criteria:

  • Operates within the European Union (EU), regardless of where its customers are based.
  • Offers goods or services to individuals located in the EU.
  • Tracks or analyses the behaviour of people within the EU.

If your business falls into any of these categories, GDPR compliance is essential.

Confirm whether your business is a data controller or a data processor

Your business’s responsibilities under GDPR will vary depending on whether you are a data controller or a data processor. Understanding your role is essential for meeting compliance requirements.

A data controller is any entity—be it an individual, organisation, public authority, or agency—that decides why and how personal data is collected and used.

For instance, if your business collects customer names and email addresses to send newsletters, you’re acting as a data controller. You determine the purpose (sending newsletters) and the means (collecting personal information).

A data processor, on the other hand, is an entity that handles personal data on behalf of a controller. This can include companies providing storage, data organisation, or communication services.

For example, major data processors include Salesforce, Klaviyo and Google Drive.

Importantly, processors don’t determine the purpose of the data they handle but instead act under the instructions of a controller.

Determine your legal duties

For Australian website owners, navigating the maze of legal obligations can be daunting. It starts with understanding the laws that apply to your business, crafting a checklist of requirements, and embedding key elements like privacy policies and terms of use into your website.

But compliance isn’t a one-and-done task—it’s an ongoing process that requires regular updates to reflect changing regulations.

Collaborating with legal professionals during the development phase can save you from future headaches, ensuring your website meets all necessary standards from day one.

Platforms like WordPress also simplify this journey by offering templates, plugins, and tools tailored for compliance. These resources make it easier to implement essential features while keeping your site user-friendly and secure.

By staying informed and leveraging these tools, you can confidently adapt to evolving legal landscapes and maintain a compliant, trustworthy online presence.

Let’s take a look at the responsibilities of data controllers versus data processors when it comes to complying with GDPR in Australia.

Data controllers

If your business is a data controller, GDPR sets out clear responsibilities to ensure personal data is handled securely and ethically. Essentially, you must:

  • Only work with processors under a written agreement that includes:
    • Processing personal data solely based on the controller’s instructions.
    • Ensuring robust security measures to protect the data.
    • Imposing confidentiality obligations on anyone handling the data.
    • Complying with additional GDPR requirements to maintain lawful processing.
  • Protect personal data “by design” and “by default.” This means making privacy a key part of how your systems and processes are set up and ensuring the highest level of privacy protection is always applied.

If you’re using new technologies to process personal data, and there’s a high risk to individuals’ rights and freedoms, you’ll need to carry out a Data Protection Impact Assessment (DPIA). This helps you identify and address potential risks to keep people’s data safe.

Data processors

Back in the day, data processors just had to follow contracts with data controllers, with no major legal obligations of their own. GDPR has changed this dynamic significantly:

  • If you, as a processor, decide how and why data is used, you’ll be treated as a controller for that specific activity.
  • You now have to keep clear records of any processing you do for controllers, including all the key details GDPR requires.
  • If GDPR says a Data Protection Officer (DPO) is needed, processors need one too.

You’ll also need to revise your Data Processing Agreement (DPA) to comply with GDPR requirements when working with EU customers. Your agreement must include specific provisions, such as:

  • Only handling data as per your customer’s instructions.
  • Implementing robust security measures to safeguard data.
  • Notifying your customers of a data breach as soon as possible.
  • Helping with DPIAs and other compliance-related activities.

These new rules make it clear that processors play a big role in protecting personal data. Getting these basics right isn’t just about following the law—it’s about showing your customers they can count on you to keep their data safe.

Engage an EU representative

If your business is subject to GDPR because you offer goods or services to individuals in the EU or track the behaviour of EU residents, you’ll need to appoint an EU representative.

Having an EU representative ensures your business can effectively communicate with EU authorities and individuals regarding data protection matters, helping you stay compliant with GDPR.

Importantly, you’re not required to have a representative in every EU member state where you operate. Instead, appointing a single representative within the EU is sufficient to meet this requirement.

Lastly, you don’t need to appoint an EU representative if your business:

  • Is a public authority; or
  • Processes personal data only occasionally, and the data processing doesn’t involve sensitive information (like special category data or criminal records) or pose a risk to individuals’ rights and freedoms.

Review data collection and storage practices

If your business collects and processes personal data, it’s time to take a closer look at your practices. Conducting a detailed audit is a critical step toward GDPR compliance and gives you a clear picture of how data flows through your business.

Start by creating a spreadsheet that captures two key areas:

  • Where you collect personal data (columns)
  • How that data is handled and used (rows)

You might be gathering data from several sources without even realising it. Think about:

  • Email marketing and lead capture forms
  • Customer inquiries and phone calls
  • E-commerce transactions and credit card payments
  • Shipping and delivery details
  • Account setups and registrations
  • Contests, surveys, or giveaways
  • Ads, cookies, and website analytics
  • Troubleshooting and support requests
  • Two-factor authentication processes
  • Job applications

For every type of data you collect, consider:

  • What’s collected? (e.g., names, email addresses, payment details)
  • Why is it collected? (e.g., to process orders, send newsletters)
  • Is it secure when collected? (e.g., HTTPS encryption)
  • Is it necessary? (e.g., billing info for payments)
  • Can users opt out? (Yes/No)
  • Who has access? (e.g., customer service, marketing)
  • Is it shared with others? (Yes/No and who)
  • Is it stored safely? (e.g., encrypted databases)
  • How long is it kept? (e.g., 12 months post-purchase)
  • Can users manage their data? (e.g., update, export, delete)

Once you’ve completed this data audit, you’ll have a clear overview of all the personal information you collect, use, and share.

Take appropriate data protection measures

When it comes to personal data, it’s your responsibility to keep it secure and demonstrate that you’re following best practices. Here’s how to level up your data protection:

  • Restrict access to only those who need it, and keep a detailed log of who accessed what and when.
  • Use strong, unique passwords and update them regularly to keep accounts safe.
  • Secure data transmission with protocols like HTTPS to protect information in transit.
  • Encrypt sensitive data, such as passwords, to prevent unauthorised access.
  • Ensure safe credit card transactions by following standards like PCI-DSS.
  • Anonymise IP addresses in tools like Google Analytics to protect user identities.
  • Declutter your databases by regularly deleting outdated or unused data.

If you rely on third-party providers—whether it’s cloud storage, software tools, or subcontractors—you’re accountable for their compliance too. Choose partners who can prove they meet GDPR requirements, ideally with a Certificate of Compliance. Don’t forget to update your Data Processing Agreements (DPAs) to include all necessary GDPR clauses.

Transferring personal data internationally?

GDPR only permits transfers to countries that offer “adequate” data protection. While the EU hasn’t deemed Australia “adequate,” you can stay compliant by using secure methods and ensuring your contracts include strict data protection safeguards, most commonly through what are known as Standard Contractual Clauses (SCCs).

Provide staff training and share a GDPR manual

Training your staff and providing them with a comprehensive privacy compliance manual are key steps toward effective GDPR compliance.

After all, your team will often be the first point of contact for individuals exercising their GDPR rights, such as accessing or deleting their data. Therefore, making sure everyone is well-informed about these rights and how to respond appropriately is crucial.

A clear and accessible manual about GDPR in Australia will serve as a valuable resource for employees, helping them navigate privacy regulations confidently and consistently.

Insist on using Confidentiality Agreements

Employees and subcontractors who handle or process personal data should also sign a Confidentiality Agreement.

This demonstrates your commitment to safeguarding personal data and ensures everyone understands the critical importance of maintaining privacy and security within your organisation.

Create a solid Security Breach Response Plan

Under GDPR, any security breach that exposes personal data must be reported to both the affected individuals and the relevant supervisory authority within 72 hours.

To stay compliant, you’ll also need to maintain a detailed register of all breaches, regardless of their severity. To do this, having a robust, documented plan in place is essential. Your plan should outline clear processes for identifying, reporting, managing, and resolving data breaches.

That way, your team can act quickly and effectively to minimise damage, maintain compliance, and protect the trust of your customers.

Update your Privacy Policy

If your business falls under the scope of GDPR, it’s time to revisit your privacy policy. While those already compliant with the Australian Privacy Act 1988 (Cth) may only need minor adjustments, every business must ensure its policy is crystal clear and GDPR-ready.

Your privacy policy should be straightforward and transparent, explaining what personal information you collect, why you collect it, and how it’s used.

Here are some key updates to consider:

  • State that your data handling complies with GDPR requirements.
  • Note that individuals aged 16 and over can consent to data processing, while younger users need parental or guardian approval.
  • Highlight that EU residents have the right to:
    • Access their data.
    • Request data deletion (“right to be forgotten”).
    • Restrict how data is processed.
    • Transfer their data to another provider.

Your terms and conditions may also need an overhaul to reflect GDPR requirements. Aligning these with your updated privacy practices ensures everything works together seamlessly.

Let website visitors know that you use cookies

Cookies are the backbone of many online experiences—helping autofill forms, track user behaviour, deliver personalised ads, and support conversion tracking and remarketing campaigns.

You’ve likely seen the familiar pop-up: “This website uses cookies. Click to continue.”

But GDPR raises the bar. Now, it’s no longer enough to quietly use cookies; you need to tell visitors what’s going on.

You’re expected to inform users how to manage or opt out of cookie usage, typically through browser settings or a dedicated opt-out option. While opt-out tools aren’t yet universal, this could change as privacy expectations grow.

Many businesses are refreshing their cookie notifications with plain English explanations like:

“We use cookies to improve your experience, personalise content and ads, and analyse traffic. Some of this information is shared with our social media, advertising, and analytics partners. By continuing to browse, you consent to the use of cookies.”

Others go the extra mile by publishing dedicated Cookie Policies that detail:

  • What types of cookies are in use
  • What third-party services are involved
  • Exactly what data the cookies track

You’ll also need to include a privacy notice every time you gather personal information, like with cookies.

Under GDPR, consent must be explicit and unmistakable. Unlike the implied consent accepted under the Privacy Act (e.g., filling out a form), GDPR demands a clear affirmative action, such as clicking an “I agree” checkbox.

Make sure your customers actively confirm that they:

  • Consent to your collection of their data
  • Have read and agree to your updated privacy policy

Give the opportunity to update, move and delete data

Under GDPR, your customers have the right to review, update, transfer, or delete any personal information your business holds about them—and it’s your job to make that as seamless as possible.

Consider providing a self-service option, like an online portal where users can easily access and manage their data. Alternatively, you can offer a request-based system where customers reach out via email to make changes.

Whatever approach you take, the key is simplicity. A hassle-free, responsive process not only ensures compliance but also builds trust by showing customers you take their data rights seriously. Make it easy for them to take control.

Keep your website GDPR compliant with Redback

Keeping up with data protection and privacy laws is non-negotiable. When it comes to GDPR in Australia, any business that engages with EU residents must comply. Regular data audits, updated privacy policies, careful monitoring of data practices, and swift issue resolution are essential steps to align with GDPR.

By staying proactive, Australian businesses can confidently meet international standards, protect their operations, and strengthen trust with customers in an increasingly privacy-conscious world.

At Redback, we build modern, high-performance websites for clients all over the world. Many of our clients welcome EU website visitors, so we’re well-versed in GDPR requirements.

While we don’t offer legal advice, we can help you implement GDPR best practices, such as updating your privacy policy and keeping data secure.

For start-to-finish support with your website, call (02) 4962 2236 or enquire online today.

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