Redback Solutions

Instagram Marketing

Expand your audience, engage your followers and boost your business with targeted Instagram advertising.

Instagram Marketing Agency Newcastle

Grow, Connect, Convert.

A picture’s worth a thousand words, right? Actually, it can be worth a whole lot more than that on Instagram. With nearly 9.5 million users in Australia alone, you’re missing out on some massive opportunities if not already advertising on Instagram.

With the megaplatform’s precise targeting capabilities, you can market your product or service to your ideal customers, boosting sales and significantly improving your return on ad spend. So push the button on your Instagram advertising with Redback today. Through sponsored Instagram ads, our social media specialists will help you turn likes into leads, posts into purchases.

To show off our Insta-chops, we’ll start by providing a one-page overview of the top priorities we’d recommend for your social media and Instagram advertising strategy. And this free audit won’t cost you a penny.

Why we’re a great fit

  • Practical solutions

    We'll recommend marketing strategies, channels and tactics that suit your business, your audience and your budget.

  • We focus on data

    Our number nerds analyse and optimise the things that matter, ensuring your marketing translates into tangible outcomes.

  • We embrace change

    New technology is constantly coming out. We’re always adapting to the latest tools, keeping you ahead of the pack and bringing the best possible results.

  • We're reliable

    There's a reason more businesses trust Redback than any other Newcastle digital agency.

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Instagram for business growth

Build a strong following

Let’s make the conversation about you a positive one. If you’re looking to reach your target audience, strengthen bonds and boost brand awareness on a regular basis, then Instagram is the perfect place to start. In fact, it’s high time you unleashed your brand’s creative essence and grew a real following if you haven’t already.

We understand that navigating Instagram’s beast of a platform can feel pretty complex. But the good news is that we’re here to help you reach seriously specific audiences with advanced targeting capabilities. From Instagram story ads to newsfeed posts, our campaign planning process is super simple and effective.

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Our process for

Instagram Marketing Success

1. Offer + Strategy

Your target prospects aren’t generally searching to buy your stuff while scrolling through Instagram. But they will engage if they like what they see. With that in mind, we’ll help you create a compelling offering to entice these people.

2. Personas

To be successful with social advertising, we need to deeply understand your target audience or audiences. We’ll get clear on who these people are so we can market to them effectively.

3. Copy + Creative

As with any form of advertising, great copywriting and ad design are critical. We’ll craft compelling, powerful messaging that encourages people to engage with your brand and convert.

4. Execution

The doing part. Once we have the plan in place, we’ll setup and optimise your social audiences, manage ad budgets and optimise your campaign for the best ROI possible.

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Instagram Advertising FAQS

You can advertise on Instagram with any budget by setting budget limits at the campaign level or account level. There are many factors that can influence the cost of your ad, including the target demographic, the objective, the competition, when you choose to run the ad, ad placement and the relevancy of the ad. On average, Instagram ads cost between $0.70 – $1.00 per click.

Instagram Ads are one of the most cost-effective digital marketing strategies to build brand awareness and reputation. With precise targeting capabilities you can get your message in front of the people you want to target.

Facebook owns Instagram, so the ads for both social media sites are set up from the same platform Ads Manager. We generally run Facebook and Instagram ads for every social media campaign, unless the client specifies otherwise.

In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.
Josie, Director – Ecommerce brand

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