We have some exciting news! On July 1st Vicinity Marketing formally merged with our sister company, Newcastle-based web design and development agency Redback Solutions.

Whilst Vicinity and Redback have been working closely together for years, we have always done so under two separate brands and two separate companies. To help simplify things for our customers, we’ve decided to retire the Vicinity brand and operate as Redback Solutions – a trusted brand that has been operating here in Newcastle since 1999.

What does this mean for our clients and partners?

Our capabilities will remain exactly the same. If anything, we expect the change to provide a more seamless experience across our web and marketing teams. With a growing team of 15 talented humans, we’re well-equipped to produce tangible outcomes across all the major digital channels and services for our clients:

  • Website design and development
  • Specialist WordPress development
  • Web hosting, emails and domain management
  • Progressive Web Apps
  • Digital Marketing Strategy
  • Search Engine Optimisation
  • Google Ads Management
  • Analytics & Reporting
  • Copywriting & Content Marketing
  • Social Media Video Creation
  • Facebook, Instagram & Linkedin Advertising
  • Email & Database Marketing
  • YouTube Video Advertising
  • Online Display Ads & Remarketing
  • Messenger Marketing

Redback’s History

Founded in Newcastle back in 1999, Redback Solutions was originally born as a software development firm, specialising in custom programming and application solutions. In the 2000s, more businesses started to realise the opportunity for growth online. Redback quickly started specialising in website design, development and hosting to cater for its growing base of clients in Newcastle and across New South Wales.

As the internet evolved, Redback has been there to adapt with it every step of the way. From the early days before Content Management Systems like WordPress existed, to the rise of the mobile web, through to today’s crazy “Jetson’s era” of digitisation. Over the years, Redback has delivered over 1500 websites and digital projects for a broad range of clients – from solo operators, to small-medium sized companies, large corporates, government organisations and even international brands.

Our combined team has experience delivering websites and driving results online for literally thousands of businesses – ranging from dentists and plumbers airports, non-profits, universities and international startups.

What’s next for Redback?

Over the next few months, we’ll be focussing on making sure our processes and service levels are stronger than ever. We’ve got a shiny new rb.com.au website coming soon, along with some fantastic new professionals joining the team. 2019 also sees Redback celebrating its 20th year in business – and that means a huuuge party later in the year!

We are all beyond excited to move forward as one and fulfil our mission to become the most valuable digital agency in regional Australia for our clients: delivering high quality outcomes and helping businesses realise their full potential now and into the future – all whilst enjoying the journey together.

To our clients, partners, families and friends – thank you for your continued support and we look forward to growing with you well in to the future


Dave and Kyle