CALL TRACKING
& ANALYTICS
Gain valuable insights with phone call tracking and analytics to support your marketing efforts
ROI Calculator
Phone call analytics
Do customers call you?
Understand the full conversation.
We’re pretty much obsessed with phone call analytics. Tracking and analysing inbound call data is one of the best ways optimise your marketing efforts and improve your sales conversion rates. Whether you’re investing money in Google Ads, SEO, social or offline advertising – call tracking can help you understand your customers and improve your return on marketing spend.
CALLRAIL CALL ANALYTICS
WORLD CLASS CALL TRACKING
Our relationship with CallRail
Trusted by more than 100,000 businesses across Australia and the US, CallRail is consistently ranked as the world’s leading phone call tracking platform for data-driven marketers. When CallRail finally came to Australia in 2017, we became their first Australian agency customer and shifted all of our clients’ call tracking campaigns across immediately. We now lean heavily on their intuitive and powerful call analytics tools to help make sense of our clients’ inbound call data.
Let's talk phone calls
YOUR MARKETING TEAM
Here are the humans that can help you grow online
Dave
Managing Director
Dave
Managing Director
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.
close [x]
Ben
Optimisation & Automation Manager
Ben
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”
close [x]
Jazz
Copywriter & Messaging Strategist
Jazz
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.
close [x]Call Tracking FAQs
-
What is phone call tracking?
The latest call tracking software can tell you which of your marketing campaigns are successfully generating calls, and which are failing.
Call tracking uses a variety of different phone numbers for your marketing campaigns, that automatically forward to your business’s main line. This means, that if someone searches for your business and finds a phone number without clicking on a link (this could be a search ad, display ad, Facebook page, facebook ad or organic result), the number will be unique to each of these locations. The call tracking software records the number of calls you receive on each unique number, providing you with a genuine view on how your campaigns are working.
-
Why should I use call tracking?
Call Tracking is a valuable and reliable digital marketing tool for any business that depends on phone calls for leads, clients, and customers. Call tracking allows business owners to:
Correctly attribute incoming calls to the efficiency of a unique marketing channel.
Make accurate and reliable calculations of ROI for marketing campaigns.
Measure marketing expenses for different campaigns.
Optimise future marketing budgets to favour the more efficient channels.
Call tracking also makes for a great companion to your SEO efforts.
-
How to track phone calls from website
Using call tracking software, such as CallRail, will enable you to accurately track phone call from your website, as well as other marketing channels and campaigns you may be running.
-
How does AdWords track phone calls?
Google Ads uses conversion tracking to provide insights into how effectively your call-only ads and ads with call extensions lead to incoming phone calls for your business. We can integrate third party call tracking tools with Google Ads directly to get a clearer picture of your ad campaign results.
You can also use Google’s free website call forwarding feature. For some businesses, this may be all you need.
However, Google’s native call tracking functionality is limited and leading platforms like CallRail, Avanser and Delacon provide more features to give you far deeper insights.
-
Can You Use a Call Tracking Number in Google My Business?
To get an accurate sense of how effective your Google My Business listing is at driving business, having a call tracking number on your listing can work. However, we normally don’t recommend this method unless you’re going to be using that same number across all your digital listings because inconsistent phone numbers across the web can screw with your local search visibility. There are a few other ways to track calls from Google My Business. Feel free to contact us and we can help you decide the best way to go.
FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!
Please complete our quick form to request a consultation. We hope to be speaking with you very soon!
